The annual collection of outstanding cases of public welfare in southern China, which has attracted much attention and expectations, is launched today!
In the past 2023, Southern Charity will continue to walk on the road of recording public welfare and joining hands with enterprises to practice public welfare.
In the first class of the No. 1 Middle School in Nyingchi City, Tibet, Southern Charity and Pinduoduo crossed more than 3,000 kilometers to bring reading and art courses to children, and donated nearly 15,000 books suitable for primary and secondary school students.
In the kindergarten of Wenci Town, Chao'an District, Chaozhou City, Southern Charity and Infinitus Zhiya launched a public welfare activity with the theme of "Protecting Oral Health", bringing lively and interesting oral care education classes to children.
In Longquanguan School, Longquanguan Town, Fuping County, Baoding City, Hebei Province, volunteers from Southern Public Welfare and Guangdong Yuan Ji Cloud Dumplings wrapped Cantonese-style shrimp, corn and pork dumplings with northern characteristics together with the children, allowing the children to experience the dumpling feast that gathers the flavors of the north and the south in the new "Love Kitchen" canteen.
Typhoon "Dusuri" caused floods and secondary geological disasters in Beijing, Hebei and other places, and catering companies such as Haidilao, Jiumaojiu, Chabaidao, Heytea, Mixue Bingcheng, Bawang Chaji, Starbucks and other catering companies have generously donated money and materials to support flood emergency relief, support the affected people in purchasing daily necessities and post-disaster reconstruction......
The report of the 20th National Congress of the Communist Party of China called for "guiding and supporting enterprises, social organizations and individuals who are willing and able to actively participate in public welfare and charity". Since the beginning of this year, on the basis of the continuous development of new quality productivity, the social responsibility path of many enterprises has also been continuously upgraded to "new".
For the eighth consecutive year, Southern Philanthropy has held the "Southern Philanthropy Communication Award", with the theme of "Responsibility to a New Brand", to explore new models, new mechanisms and new paths for corporate philanthropy.
The 2023 corporate public welfare cases are now solicited from the majority of enterprises. After the completion of the solicitation, according to the relevant research results, the Southern Public Welfare Forum will be held, and the "Southern Public Welfare and Corporate Public Welfare Communication Report" and the "Southern Public Welfare Communication Power List" will be released, and the data portrait of corporate social responsibility will be depicted through big data analysis of the corporate public welfare communication trajectory.
It is worth mentioning that with the development and growth of public welfare undertakings in mainland China, the development of public welfare requires brand building, which has become the consensus of the public welfare industry. The development of philanthropic branding can not only enhance the recognition and influence of philanthropic projects, but also fully demonstrate the determination and confidence to promote the long-term sustainable development of philanthropic business. On the basis of the analysis of the communication power of Southern Philanthropy, Southern Philanthropy will focus on corporate philanthropy brand building this year, and release the 2024 Southern Philanthropy Annual Charity Brand List based on the observation of corporate philanthropy in the past seven years and the big data of philanthropy communication.
We look forward to your participation and show the company's public welfare responsibility.
【Reporter】Mid-week rain
【Operation】Zhuang derived Zhang Fang
【Design】Wu Jiaqing, Feng Jian
【Co-ordinator】Yao Chong, Zhou Zhongyu
【Planning】Chen Hanhui, Zhao Binghui
【Exhibit】Southern Public Interest
【Author】 Mid-week rain
Southern Public Welfare+