At the end of last year, Lao Fengxiang Treasures Private Negotiation Center, which has received great attention from the jewelry industry, was newly opened, and at the same time, Lao Fengxiang also cooperated with the Shanghai Data Exchange to release the first tradable digital asset in the national jewelry industry - "Lao Fengxiang Treasures Private Negotiation Center Opening Collection". The newly renovated trading center and digital assets have not only attracted attention and attracted attention from all walks of life, but also an important milestone in the high-quality development of Lao Fengxiang, symbolizing that Lao Fengxiang has entered a new journey of leapfrog development.
Lao Fengxiang Treasures Private Negotiation Center was officially opened, integrating many functions
On the opening day of Lao Fengxiang Treasures Private Negotiation Center, Xu Yibo, Vice Chairman of the 13th Shanghai CPPCC and President of Shanghai Chamber of Commerce, Gao Yun, Secretary of Huangpu District Party Committee, Shen Shanzhou, Deputy Secretary of Huangpu District Party Committee and District Mayor, He Shaojun, Deputy Commissioner of the Ministry of Commerce in Shanghai, Liu Min, Deputy Director of Shanghai Municipal Commission of Commerce, Lu Yong, Deputy General Manager of Shanghai Data Exchange and Secretary-General of Shanghai Digital Business Association, Xu Zhi, Member of the Standing Committee of Huangpu District Party Committee and Deputy District Mayor, Office of the Commissioner of the Ministry of Commerce in Shanghai, relevant committees and bureaus of Huangpu District, streets, Group leaders and Shi Lihua, former chairman of Lao Fengxiang Co., Ltd. and director of the Advisory Committee for Enterprise Strategic Development and Cultural Inheritance, Yang Yi, Secretary of the Party Committee and Chairman of Lao Fengxiang Co., Ltd., and Huang Hua, general manager, all attended the meeting.
In fact, the predecessor of Lao Fengxiang Treasures Private Negotiation Center is the Shanghai Arts and Crafts Commercial Building under Lao Fengxiang, which is one of the well-known local landmark buildings. The upgrade has become the Lao Fengxiang Treasures Private Negotiation Center, which brings together more than 2,800 exhibits worth up to 2 billion yuan, and brings a functional experience integrating high-end product sales and auctions, innovative technology product launches, brand historical and cultural heritage displays, major events, digital transformation pilots and other functions, creating another new model of China's jewelry trading center.
Lao Fengxiang Treasures Private Negotiation Center builds a bridge of communication between brands and young consumers
In addition to exhibiting traditional physical exhibits, Lao Fengxiang Treasures Private Negotiation Center has also become the first circulation platform for digital assets that can be traded in the national jewelry industry. This innovative model has become a bridge between brand culture and young consumers. This move will also become an important demonstration case for the listing, issuance, circulation and trading of digital assets, and bring reference for the high-quality development of the industry.
Coinciding with the opening of the Lao Fengxiang Treasures Private Negotiation Center, Lao Fengxiang also created two specifications of limited edition "Commemorative Gold Medals" inspired by the appearance of the historical building of the "Lao Fengxiang Treasures Private Negotiation Center", and the digital assets and physical gold medals were issued in tandem, and the commemorative gold medals were commemorating, gifting, appreciating, investing and other values in one, attracting the attention of many collectors. Only by not forgetting history can we open up the future, and only by being good at inheritance can we be good at innovation. Standing at a new historical starting point, Lao Fengxiang, a national time-honored brand, will also start with a new look to help the prosperity and development of China's jewelry industry.