A few days ago, Nezha Automobile's new mid-size SUV Nezha L was officially launched, the new car is equipped with extended range power, and a total of 4 configuration models have been launched, with a price range of 129,900-159,900 yuan. Daniel Zhang, CEO of Nezha Automobile, said that the monthly sales target of the car is 8,000 units. It is reported that Nezha L will also launch pure electric models in the future, and will be exported by the end of this year.
At the press conference, Zhou Hongyi, an investor of Nezha Automobile, appeared on the stage wearing a red T-shirt to "bring goods" to Nezha's L platform. Daniel Zhang presented five Nezha models on sale, including Nezha L, to Zhou Hongyi at the scene, and hired him as the head of the Nezha car experience group. However, Zhou Hongyi didn't seem to be enthusiastic, saying that "the speed is too slow in the matter of sending the car", "the first choice cannot be Nezha Auto", and the atmosphere was a little embarrassing.
It is worth mentioning that after Lei Jun, the founder of Xiaomi Automobile, released the Xiaomi Automobile Factory publicity series, Zhou Hongyi was quite unhappy with his investment in Nezha Automobile, believing that it has a similar technical level, but Nezha Automobile's publicity is far inferior to that of Xiaomi Automobile, resulting in Nezha Automobile's poor market performance.
Recently, Zhou Hongyi released the "Red Clothes Collection Order" on his personal Weibo, saying that he would sell the Maybach 600 that had accompanied him for 9 years and replace it with a domestic new energy intelligent networked car. Relying on the huge traffic of more than 10 million fans, Zhou Hongyi finally became popular in the automobile industry, and related topics quickly appeared on the hot search, provoking Xiaopeng, Zeekr, Ideal, BYD and other car companies to say that they wanted to "send" the car to him, which led to the Nezha L press conference Last week, Hongyi ridiculed his own Nezha for sending the car too slowly.
However, the marketing hype is true and false, on the surface, Zhou Hongyi ridiculed Nezha's slow delivery, but in fact, it also brought a lot of traffic to Nezha L. Zhou Hongyi also appealed, "I believe that China will be far ahead in new energy intelligent networked vehicles and subvert the international market."
In terms of appearance, Nezha L adopts a family-style design style, with smooth lines and simple shape, which is also a popular trend of new energy models. However, Nezha Automobile's models, including Nezha L, have a typical feature, that is, the head and tail are sinking, and the design of the front face is too simple, which makes the momentum and appearance of the new car relatively plain.
In terms of size, Nezha L is positioned as a mid-size SUV, with a body length, width and height of 4770/1900/1660mm, a wheelbase of 2810mm, a 5-seat layout, and a trunk volume of 583-1434L. Compared with the dark blue S7 of the same level, its body length is 4750mm, the wheelbase is 2900mm, and the trunk volume is 445-1385L, each with its own strengths.
In terms of power, the Nezha L extended range version on the market is equipped with a new Haozhi extended range 2.0 system, equipped with a 1.5L naturally aspirated engine + rear single motor, of which the maximum engine power is 67kW, the maximum power of the drive motor is 170kW, and the CLTC pure electric range is 220km and 310km, with a comprehensive range of 1250km and 1300km respectively, and the lowest feed fuel consumption is 4.85L/100km.
Written at the end:Overall,NezhaLIn addition to the appearance design and brand appeal is a little weaker,The performance in other aspects is still good,Especially the power system,It is close to the dark blueS7,NezhaL has more advantages in mileage,Plus its starting price129,900 yuan,Lower than the starting price of dark blueS7 149,900 yuan,After listing, it may bring pressure to competitors such as dark blueS7。