The most beautiful April day in the world is a good time to read.
On April 23, ushering in the 29th World Book Day, Qingdao Metro actively organized brand teams to take May Fourth Square Station as the main venue, and carried out a number of cultural feasts of "Seeking Books by Subway" at Jinggangshan Road Station, Taitung Station, Cuobuling Station and other stations.
Passengers exchange books at May Fourth Square Station
Brand service teams and quality teams such as Green Wave Changda Service Team, Red Jinggangshan Team, Rhythm Starlight Service Team, Taishan Team, and Langhua Service Team carried out wonderful interactions with passengers in the form of book reading, emoji guessing book titles, and book for book.
Passengers visit the original painting exhibition of excellent traditional Chinese culture picture books
Passengers make traditional fans on site
Passengers experience the intangible cultural heritage project of "movable type printing" on site
Passengers took photos with handmade fans
Passengers complete "movable type printing" handmade works
Passengers took photos with handicrafts
Members of the Green Wave Changda service team took a group photo with passengers
At Cuobuling Station, passengers and staff took a group photo
At the main venue, May Fourth Square Station, "Children's Picture Book Series of Excellent Traditional Chinese Culture", as the "New Benchmark of 'Two Innovations' of Excellent Traditional Chinese Culture" by the Propaganda Department of the Shandong Provincial Party Committee, made its debut in the island city. "Handmade fans", "movable type printing", customized calligraphy postcards, etc., attracted many passengers to stop and participate, and feel the unique charm and profound heritage of traditional culture at close range.
Passengers participate in a handmade collage activity
Students from Xiangjiang Road No. 1 Primary School participate in a handmade collage activity
Students from Xiangjiang Road No. 1 Primary School shared their reading
Passengers pose for a group photo with the staff
Passengers pose for a group photo with the staff
At present, the average daily passenger flow of Qingdao Metro exceeds one million, which is an important vein of urban transportation and a special carrier of urban culture. Qingdao Metro makes full use of this advantageous resource, adheres to the original intention of serving the people, and proposes "subway + research", "subway + cultural tourism" and "subway + scholarly" around the main brand of "Changda Happiness".
Passengers pose for a group photo with the staff
Passengers pose for a group photo with the staff
Passengers actively participated in the on-site reading activities
Passengers read books
In the field of "subway + scholarly", we will actively innovate the promotion of reading, expand public cultural services, build a scholarly cultural brand, and build a "scholarly subway" full of humanistic care. At the beginning of this year, with the gradual advancement of Qingdao Metro's "Metro +" project, the brand IP of "Seeking Books by Metro" came to fruition.
Passengers punch in customized postcards
In the future, Qingdao Metro will take a firmer pace to promote the in-depth integration of cultural brand building and cultural innovation and development, and carefully build a subway cultural space that shows the charm of urban culture and inherits the excellent traditional Chinese culture.
(Source: Qingdao Metro)