The future is not a distant word in the beauty world. From "epoch-making" scientific research results that are refreshed every week to magical formulas that "rewrite the fate of the skin", our beauty life is infinitely closer to the future.
In 2024, when the legendary "breaking boundaries and making great changes", the upcoming beauty technologies, concepts and products will give people a sense of longing for the "countdown to the future".
TO PARAPHRASE THE GRANDMASTER OF SCIENCE FICTION, WILLIAM GIBSON:
The future is already here, and it's trending.
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Love you, goodbye, H2O
The British Oxford Dictionary list is led by "toxic", and the German Chinese Association lists the combination "Heißzeit", and "disaster" is selected as the Japanese kanji of the year...... Humanity's fear of the environment is unprecedented. In response to the global trend of environmental protection, the beauty industry will not only continue to simplify environmental protection measures such as packaging and green production in 2024, but also do a crazy little thing: reduce or even remove "water" from products.
Pretty crazy, isn't it? Scan the formula labels on the back of beauty bottles (yes, including foundation and mascara) and the first priority is "water/aqua/water": creams contain more than 50% water, serums have an average of 75% water, and lotions may have more than 90% water ratio. As a "friendly solvent" given by nature, water does not interfere with the activity and stability of the ingredients, and at the same time can adjust the texture of the product according to demand. However, the World Wide Fund for Nature (WWF) estimates that two-thirds of the world's population could face water scarcity by 2025.
A painting of the ocean by American abstract painter Shaylen Broughton, with a portion of the proceeds going to marine conservation
The Korean skincare industry is the first to try "zero added water". Whamisa, an organic botanical brand, replaces purified water with flower and plant extracts to make lotions, sprays and lotions. Frudia, which focuses on the concept of "fruit skin care", uses fruit extract as solvent for moisturizers, serums and sheet masks, which increases the concentration of active ingredients while avoiding the drawbacks of aquatic products that are easy to breed bacteria and need to add preservatives, so that the safety and anti-allergy of the products are more guaranteed.
Whamisa, a Korean organic botanical brand
Pinch of Colour, a waterless beauty brand from the United States, has launched lipsticks and balms that are not water-free, but also eliminate a range of risk substances such as preservatives and parabens. Founder Linda Treska, who grew up in Albania, an arid region of Eastern Europe, has experienced first-hand the scarcity of water and the difficulties of fighting pollution. "Not adding water can add a lot of money, making production difficult and challenging, but for the sake of two-thirds of the world's population, it's worth the challenge." ”
American brand Pinch of Colour proudly says they are the first waterless beauty brand on the market, not only featuring water-free products, but also engaging in charity activities related to water conservation
The era of magic "hair".
Cosmetics Business, a professional beauty online platform, announced that last year, people's spending on hair increased significantly, and put forward "personalized, customized, and emotional" needs. Wella's latest "Color DJ" records nearly 60 billion hair colors on iPad, allowing customers to select hair color formulas, care regimens and hair color scents based on their preferences, and the "Color DJ" creates a unique color cream. Customers take home their famous dye cream and sunshade, and they don't have to be constrained by the hairstylist's schedule or bad mood, and they can "self-help" their hair color at any time.
Wella's "Color DJ"
German hairdressing giant Schwarzkopf is not far behind, debuting the "Salon Lab" in its Schwarzkopf Professional line of bespoke shampoo products, a handheld device equipped with near-infrared and visible light sensors that measures quality, humidity and color inside the hair. The device sends the resulting information to the brand's laboratory, which uses the results to tailor the shampoo products that consumers need. "Ageing and deterioration of hair are often overlooked compared to obvious skin problems, and with tailor-made products, consumers can directly find the right care plan to achieve the results of 'salon care'," said Henkel's head of R&D. ”
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With the global trend of vegetarianism, "vegan" hair ideas are the new highlight. Botanea, the hair dye brand owned by L'Oréal, harvests plant-based ingredients such as henna, indigo and cinnamon in India, grinds them into powders, purifies them and blends them with natural coconut oil to make 100% vegan plant-based hair dyes. The key step in the use of the product is "mixing with hot water", at a water temperature of 50°C to 100°C, the hair dye can achieve any color the customer wants, and the mild dosage form does not contain ammonia and animal-derived ingredients, so you don't have to worry about staying on your head for a long time. Behind all this, of course, is the rigorous exploration of more than 300 in vivo tests conducted by Botanea Laboratories.
Botanea, the hair dye brand owned by the L'Oréal Group, uses plant-based raw materials
The skin has a built-in Instagram filter
Instagram fans know how amazing the filter effect is. It's easy to go down with one click, the skin tone is bright, the contours are three-dimensional, and the slippery face is very bluffing. The medical aesthetic industry uses the inspiration of filter retouching to bring the beauty effect of the virtual world to life. Developed by plastic surgeon Dara Liotta, LitLift combines two classic ingredients, Botox and Hyaluronic Acid, which are injected into the most superficial layers of the skin to absorb moisture, smooth the skin, and reduce skinfold shading, mimicking the facial highlighting and contouring functions of Instagram filters.
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The ultimate attention to detail is also a beauty trend for 2024. Dara Liotta's clinic is equipped with a variety of products with different formulations for different subtle areas of the face and body, which are difficult to improve with traditional products. Liotta's approach to these areas is to mix different injectable ingredients or adjust the concentration of the injections to improve the specific problems of each area and make the results look more natural.
Microorganisms, large field of view
What do you think about throwing away the soap and smearing some bacteria on your face? Have you ever wondered how much of an impact a person can have on the world? Think of Jamie Lee Curtis, who seems to have been the first to teach us about the benefits of probiotics in yogurt. Before the Danone Biyo advertisement, almost no one had heard of microorganisms. If you haven't watched much TV in years, let us remind you: human microbes are the beneficial bacteria in the human body that make digestion regular and healthy. Good health, including skin. In fact, our body is the host of more than 10,000 microbes, and these probiotics make your complexion look better, delicate and radiant. Well, the theory is this. So, we decided to let the little ones stay happy with us. Not long ago, two American dermatologists tried a new skincare line for two weeks, which is a product that contains microbial probiotics, and the product appeal is to make people have better radiant skin.
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If you want to have good skin, what you use is just as important as what you don't use. For example, those who have damaged their skin due to over-exfoliation and harmful cleansing products can stop using these products and switch to the right products, and their skin will improve.
编辑-Crystal Li
摄影师-Annie Lai 造型师-Kingsley Tao
撰文-Mavis 化妆师-Marie Bruce
发型师-Soichi Inagaki@Art Partner
置景师-Olivia Giles@Jones MGMT美甲师-Sasha Goddard@Saint Luke
选角导演-Monika Domarke
模特-Bo Exters@Next Model Management，Nyakong Chan@Select Model Management
摄影助理-Andy Broadhurst，ROY HONG
造型助理-Takhmina Mirzoeva, Chloe Rotondo
发型助理-Chikako Shinoda, Muji Sato
WeChat Editor-Li Beini Some of the pictures come from the Internet