1. What is smart cultural tourism?
Smart cultural tourism refers to a tourism model that takes local characteristic culture as the core and uses modern scientific and technological means to realize the comprehensive and intelligent upgrading of tourist attractions. In smart cultural tourism, the new generation of information network technology and equipment has been fully utilized, the cultural tourism infrastructure has been newly built and improved, and the characteristic cultural communication methods have been innovated. Through the perception and utilization of various tourism information through the intelligent system, the intelligence of tourism services, management, marketing and experience is realized, and the transformation and upgrading of cultural tourism to a comprehensive and integrated format is promoted.
On January 12, 2015, the China National Tourism Administration issued the "Guiding Opinions on Promoting the Development of Smart Tourism", which was supported by the General Office of the State Council, proposing plans to improve tourism infrastructure and diversify consumption. In the context of the transformation of industrial demand, the improvement of ecological demand and the improvement of cultural soft power demand, smart cultural tourism has become an important direction for the development of the tourism industry. It aims to inject rich humanistic connotation into the tourism industry, realize more eco-friendly smart applications, solve the pain points in the development of scenic spots, and expand industrial development ideas, so as to enhance the overall value of the industry.
Second, the core content of smart cultural tourism
1) Ecology
Smart Cultural Tourism has adopted a series of eco-friendly measures, such as the use of solar battery cars instead of traditional motor vehicles in scenic spots, which not only saves the construction cost of charging piles, but also reduces the damage to the environment of scenic spots. For example, the Stone Forest Scenic Area in Yunnan Province has been changed to a sightseeing electric vehicle to pick up tourists, avoiding the pollution of traditional vehicles to the scenic spot. In addition, smart cultural tourism also uses new energy technologies, such as solar power generation and ground source heat pump heating, to improve energy efficiency and reduce environmental pollution.
2) Wisdom
Smart cultural tourism uses high-tech products to achieve intelligent services. Through the application of big data and cloud computing and other technologies, the scenic spot can more effectively carry out operation management, improve service quality, and meet the needs of tourists. Big data analysis can help scenic spots grasp the core issues and improve the competitiveness of scenic spots in the market. At the same time, the accurate positioning and analysis based on big data can help tourists and scenic spots draw basic maps, collect data on people and vehicle flows, and manage real-time activity information, which improves the operational efficiency and management level of scenic spots.
3) Culture
Smart cultural tourism integrates cultural elements into tourism activities, emphasizing the close connection and complementary relationship between culture and tourism. As a comprehensive tourism activity, cultural tourism is rich in the characteristics of nationality, artistry, mystery and diversity, and is an important form of displaying and inheriting local culture. By excavating the history and culture of the area where the scenic spot is located, the smart cultural tourism shows the unique cultural characteristics of the place, provides tourists with a richer and more in-depth cultural experience, and also promotes the inheritance and development of culture.
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3. The benefits of smart cultural tourism
The benefits of smart cultural tourism are varied, which are reflected in meeting the needs of tourists, improving management efficiency, promoting innovative development, and enhancing the city's image and cultural soft power.
- Meet the personalized needs of tourists: With the continuous development of the tourism market, tourists' needs for travel experience are becoming more and more diverse and personalized. Through the use of modern scientific and technological means, smart cultural tourism can more accurately understand the needs of tourists and provide personalized tourism services, so as to enhance the tourism experience of tourists and meet their personalized needs.
- Improve the efficiency of tourism management: Smart cultural tourism has realized the digital and networked management of tourism resources, and improved the work efficiency and service level of tourism management departments. Through real-time monitoring and analysis of tourism data, market trends can be better predicted and decision-making can be supported, thereby improving management efficiency.
- Promote the innovative development of the tourism industry: As an emerging form of tourism, smart cultural tourism has promoted the innovative development of the tourism industry. Through the introduction of new technologies and new models, it has promoted the upgrading of tourism products, expanded new tourism markets and consumer groups, and injected new vitality into the tourism industry.
- Enhance the city's image and cultural soft power: The construction of smart cultural tourism not only enhances the city's tourism image and attractiveness, but also demonstrates the city's cultural charm and comprehensive strength. Through smart cultural tourism, cities can better demonstrate their cultural heritage and innovative vitality, enhance the city's cultural soft power and international influence, and inject new impetus into the city's development.
Fourth, the smart cultural tourism large screen production tool recommendation: FineVis
FineVis is a zero-code data visualization design tool designed to meet the needs of data visualization scenarios in a more convenient and professional way. As part of the FineReport product system, FineVis is developed based on the FineReport designer and delivered as a FineReport plug-in.
- With FineVis, users can easily design data visualizations and create professional-level data presentation interfaces without writing code. The tool provides a wealth of features and learning resources, including a variety of learning paths, basic teaching courses, online experience demos, template malls, and model libraries.
- FineVis' features include one-click generation of 3D cities, one-click import of custom models, one-click integration of Unity models, and more. With these features, users can quickly create data visualization interfaces with rich visuals and interactive effects to meet the needs of different scenarios.
- FineVis supports pagination design and template making, including multi-pagination story boards, pagination smooth transitions and other functions, which greatly improves the efficiency and flexibility of template making. With FineVis, users can intuitively monitor and analyze data to support business decisions.
In general, as a zero-code data visualization design tool, FineVis provides users with a full range of data visualization solutions with its convenient and professional characteristics, helping them realize the visual display and analysis of data.
5. FineVis Smart Cultural Tourism Simulates the Nanjing Tourism Scene Display
This is a data visualization page generated by FineVis that showcases information and charts about tourism in Nanjing. In addition, there are various statistics and graphs, such as vehicle flow, passenger flow, tourist origin, real-time flow of each scenic spot, parking lot resource occupancy, and satisfaction survey results.
Through the visualization panel of FineVis, it can be found that FineVis provides a variety of charts and data, including the current number of people in the park, the number of people in real time at the attractions, the number of people waiting to enter the park, the resources of the attractions, the gender ratio of visitors, the age distribution of visitors, the distribution of visitor origins, and the temperature monitoring of entering the park. In addition, the system displays real-time surveillance video and performs statistical analysis of the age and gender of the tourists. This data helps the city management department to understand the current number of people in the park and the real-time number of people at the attraction, so as to better manage the flow of tourists and tourism resources. In addition, the system can also understand the distribution of visitors in the park through real-time surveillance video, as well as the structure of visitors through the gender ratio and age distribution of visitors.
Through the visualization of scenic spot management displayed by FineVis, we can see several modular displays, such as: the monthly ranking of tourists in each scenic spot, the basic resources of each scenic spot, the monthly flow of each scenic spot, the complaint of scenic spot problems, and the total tourist flow of a scenic spot.
6. Summary
Smart cultural tourism is a tourism model that takes local characteristic culture as the core and uses modern scientific and technological means to realize the comprehensive and intelligent upgrading of tourist attractions. Its core content includes three aspects: ecology, wisdom and culture. Through eco-friendly measures, smart services and cultural integration, smart cultural tourism aims to meet the needs of tourists, improve management efficiency, promote innovative development and enhance the city's image and cultural soft power.
The benefits of smart cultural tourism include meeting the personalized needs of tourists, improving the efficiency of tourism management, promoting innovative development, and enhancing the city's image and cultural soft power. As a zero-code data visualization design tool, FineVis provides strong support for smart cultural tourism, helping users easily realize the visual display and analysis of data through its rich functions and learning resources, so as to provide strong support for the development of smart cultural tourism.
In general, with the help of modern scientific and technological means, smart cultural tourism combines ecology, wisdom and culture, injecting new impetus and vitality into the development of the tourism industry, and also providing important support for the improvement of the city's image and cultural soft power. As one of the important tools of smart cultural tourism, FineVis provides users with convenient and professional data visualization solutions to help them better realize the construction and development of smart cultural tourism.