According to pet industry news, recently, China's cutting-edge trend pet exhibition TOPS It Expo, a subsidiary of the China Cutting-edge Pet Exhibition, was officially announced by the original team of the Expo's super-large C-end IP event "TABO Chill It Boji", which will be launched in Chengdu, Hangzhou, Beijing, and Shanghai.
Chill means relaxation, comfort, freedom, and enjoy a moment of relaxation in a fast-paced life;
TABO Chill, busy work at home, TA always brings us infinite healing; It's a rare weekend time to get together with people who share your passions, and enjoy the Chill life with Ta;
With the theme of "Beautiful Pet Lifestyle", TABO Chill is a large-scale touring IP activity for the national C-end precision pet raising crowd. Based on the social scenes preferred by young people such as outdoor, markets, leisure, and entertainment, it advocates a two-way friendly urban lifestyle for people and pets, and creates a new scene of diversified life experience and consumption of people and pets.
In December 2023, its first stop at Boji will land in Shanghai
At the end of 23, a [Hairy Child's Wish Christmas Market] in Shanghai C· Park was held in Haisu Greenland, and it took 3 days to present a vivid restoration of a beautiful life with pets. "The exhibition experience is very good", "the original granular texture of the pet life is restored", and "the atmosphere of the scene is full", the brands, talents, and consumers who participated in this event have all given high praise, and it has also opened the prelude to the first stop of the large-scale tour IP activity TABO Chill for the C-end precision pet raising crowd in the country.
TOPS 它博会
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2023 It Bo Ji Replay
From the establishment of the event to the landing of the first stop, it has achieved a total of 670,000 views and exposures on the Xiaohongshu platform and more than 1,000 notes published in just 10 days after the launch of the blog, and on the Douyin platform, it has accumulated more than 600,000 views on the topic and more than 200,000 views on related videos.
For the first TABO Chill, the exhibitors who participated in the first episode of the Shanghai Chill have given good evaluations, and the selected parts are listed as follows:
Chengdu, Hangzhou, Beijing, Shanghai
In 2024, it will gather the four-city tour and set the file
It's a market, not just a market. It is not only a gathering place for offline mid-to-high-end pet raising people, but also a "new field" for brand self-broadcasting, talent planting & bringing goods.
TABO Chill, which continues to promote the two-way friendship between people and pets, officially announced that it will be launched in Chengdu, Hangzhou, Beijing and Shanghai, bringing a unique people-pet friendly market to pet owners in these four cities.
The four events are expected to welcome 200+ pet owners or lifestyle experts, 100+ pet brands and pan-lifestyle city managers, and more than 80,000+ precision pet owners.
It's a market, not just a market
A collection of beautiful and petted lives
Welcome to join it and have in-depth dialogues with accurate users across the country