Recently, the Yunnan Provincial Intangible Cultural Heritage Protection Center announced the list of selected works for the second "Intangible Cultural Heritage Souvenirs" in Yunnan Province in 2023, and selected a total of 39 outstanding intangible cultural heritage souvenir works (sets). Qiaojia County Wanhua Food Co., Ltd. plans to be selected as the "Excellent Food Souvenir" of the outstanding intangible cultural heritage souvenir works with the work of "Wanhua Original Old Ginger Brown Sugar Mixed Series".
Intangible cultural heritage souvenirs are different from special gifts in the traditional sense, not only beautifully packaged, but also with representative items of intangible cultural heritage and the intangible cultural heritage elements extracted from them as the core content of expression, conveying local history, culture and humanistic feelings, and is a unique cultural product that shows local characteristics and connects emotional bonds.
He Qihua, general manager of Qiaojia Wanhua Food Co., Ltd.: We are making a cultural and creative product, so in our product, one is to protect our brown sugar is to use one of our special brown sugar, and we have also spent a lot of thought on the packaging.
It is understood that the "intangible cultural heritage souvenirs" of Qiaojia small bowl of brown sugar to be selected will use vivid comic strips on the packaging box to convey the ancient skills and historical heritage of Qiaojia brown sugar for more than 300 years to consumers.
Qiaojia has a long history of brown sugar development due to its unique natural conditions, and has been used as a royal tribute during the Qianlong period of the Qing Dynasty, with the reputation of "Oriental Chocolate", and the development of the brown sugar industry has continued to this day, and has become one of the advantageous industries of Qiaojia. In 2017, the production process of Qiaojia small bowl of brown sugar was included in the provincial intangible cultural heritage inheritance list.
He Qihua, general manager of Qiaojia Wanhua Food Co., Ltd.: We want to make such a plant for brown sugar processing and production, and we hope to pass on the culture of our Qiaojia to every consumer, and hope that every consumer can experience such a good quality brown sugar.
Source: Qiaojia Financial Media, Zhang Yunping, Peng Wenlin
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