On April 23rd, in front of the Beijing Motor Show, Polestar held a Polestar brand night in Beijing with the theme of "Rising Stars". At the brand night, Polestar released a series of blockbuster information, involving cars, mobile phones, and people.
1. The first Polestar AI flagship mobile phone designed by Polestar was released, priced at 7388 yuan
As part of the Polestar ecosystem, the Polestar Phone was created by the Polestar design team in Gothenburg, Sweden, and the Meizu design team, drawing inspiration from cars to create phones of the same quality as Polestar cars.
Polestar White and Swedish Gold match the colour of the car's brake calipers and seat belts. In terms of UI design, all icons and colors in the Polestar Phone's operating system follow the same logic as the Polestar OS system, with orange for communication applications, yellow for system applications, red for multimedia applications, etc.
Powered by the Snapdragon 8 Gen 3 mobile platform built on a 4nm process, Polestar Phone combines AI capabilities with powerful performance.
2. The Polestar 4 Double Star Connected Edition will be launched, including the Polestar Phone for a limited time, with prices starting from 339,900-399,900 yuan
Polestar launches the Polestar 4 Connected Edition, a breakthrough that turns smartphones into smart cars, making the smart ecosystem more efficient and more convenient and complete for cross-device interactions. The Polestar 4 Twin Connected Edition is available in two configurations, both of which will include a Polestar Phone for a limited time, with the Single-Motor Standard Range Plus Twin Star Connected Edition starting at an official price of 339,900 yuan, and the Dual Motor Long Range Plus Twin Star Connected Edition starting at an official price of 399,900 RMB.
3. The single-seater electric supercar concept car "Polestar Synergy" made its debut in China
The single-seater electric supercar concept "Polestar Synergy" was the most dazzling "star" of the audience. It is the culmination of the third edition of the Polestar Global Design Competition, which was developed over a six-month period by the Polestar design team and the winners of the competition. Inspired by timeless nature and emotion, Polestar Synergy is a perfect example of Polestar's high-performance philosophy with a single-seater floating interior design with control at its core. With a height of 1.07 meters and a length of 4.56 meters, its proportions and details create an unprecedented visual impact, presenting a breathtaking supercar silhouette.
4. Polestar Phone is the "sixth domain" of Polestar cars through driver connectivity
The Polestar Phone is the "sixth domain" of Polestar cars, truly connecting the phone and the car for a more complete car experience.
At the press conference, Polestar showcased a number of new features that will be available on OTAs this year, including UWB mobile phone digital key, cross-device visibility and talk, mobile phone-assisted vehicle OTA, unbounded photo album streaming, address replication and circulation, global gesture control and more.
The Polestar Phone's UWB digital key has ultra-wideband coverage compared to Bluetooth, which can achieve centimeter-level precise positioning and true unlocking of the vehicle. With Polestar Phone, users can also download the upgrade package locally on their phone, making the OTA stable and convenient for the car.
The beautiful pictures taken by the mobile phone during the self-driving trip, back to the car, the pictures can be watched with family and friends on the large screen of the car through the circulation of the unbounded album, and enjoy the convenience and shock brought by the large screen. When friends meet and travel, you can receive the address sent by your friend on WeChat on your mobile phone, and you can automatically open navigation on the car machine by clicking on the copy address, without repeatedly jumping multiple APPs, so as to realize the non-inductive circulation of the navigation address.
In terms of interactive experience, the Polestar OS intelligent cockpit system will bring new improvements and optimizations in gesture control and voice control, which can realize cross-terminal intelligent voice control, and you can enjoy Douyin without using your hands. At the same time, Polestar will also develop one-click scene functions for high-frequency scenarios such as car washes, naps, and pet rides, as well as CarPlay for Apple users, making it easier for users to use their cars.
5. National actors Zhou Xun and Chen Kun joined hands to become the spokespersons of Polestar Automobile
This is the first time that two showbiz friends who have known each other for many years have endorsed the brand together.
Zhou Xun Shishi and Chen Kun are not only excellent actors, but also environmentalists and practitioners and promoters of public welfare. It is based on this like-mindedness that Polestar hit it off with Zhou Xun and Chen Kun to convey to the public the aesthetic essence of minimalism and Scandinavian design, the spirit of courage to explore and innovate, and the concept of environmentally friendly, healthy and sustainable life.