Lei Jun announced: the target is 100,000 vehicles!

Lei Jun announced the annual delivery target for the Xiaomi SU7.

On April 23, Lu Weibing, president of Xiaomi Group and general manager of Xiaomi brand, issued a document saying that Lei Jun, chairman of Xiaomi Group, announced at the Xiaomi investor conference today that as of April 20, the number of Xiaomi SU7 locked orders has exceeded 70,000 units. In addition, Lu Weibing also said that Lei Jun announced that the delivery target of Xiaomi SU7 in 2024 will exceed 100,000 units.

Lei Jun also said on Weibo that Xiaomi Auto is currently making every effort to expand production capacity, and it was originally planned that the standard version and Max version will be delivered at the end of April, but it has been advanced to April 18.

Previously, there was market news that Huawei's Zhijie S7 is "grabbing" Xiaomi SU7 customers, buying Zhijie S7 and paying the final payment, you can deduct the 5000 yuan deposit of Xiaomi SU7 lock order in the car price.

Yesterday afternoon, Lei Jun posted on Weibo that the current production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule. If users are really anxious to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying.

In addition, Lei Jun also said that he will detail the production capacity and delivery plan of Xiaomi cars at the Beijing Auto Show.

Previously, Lei Jun said in the live broadcast: At present, the core problem of Xiaomi SU7 is that the sales volume is 3 to 5 times higher than expected, "This is also our 'very painful' point." Lei Jun said that because the car is particularly large, its manufacturing process is particularly complex, there are more than 20,000 parts, involving a lot of suppliers, and the entire factory is doing according to a very advanced production model, that is, JIT (only when needed, according to the required quantity, The basic principle is to provide customers with the perfect quality products they need), that is, how many pieces are produced in an hour after receiving the order, and all the surrounding suppliers are producing according to the beat, and those large pieces are matched within 50 kilometers, so the process of pulling capacity may be more complicated than everyone thinks.

According to the relevant research report of Shanghai Securities, Xiaomi SU7, as Xiaomi's first automobile product, has achieved good order results. In the long run, Xiaomi has a customer base, with 641 million monthly active users worldwide, and a large number of potential customers for Xiaomi automotive products. From the perspective of financial strength, Xiaomi has prepared a large amount of reserve funds for the car-making business. In 2023, Xiaomi Group invested 19.1 billion yuan in R&D, and it is expected that R&D investment will reach 24 billion yuan in 2024. The capital reserve ensures the sustainable development of product technology, and can also help Xiaomi Auto seize market share in the fierce price war.

Editor-in-charge: Wan Jianyi

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