According to sports professional media (SP) on April 22, Intel plans to use the 2024 Paris Olympic and Paralympic Games as a demonstration platform for its artificial intelligence (AI) capabilities to provide technical support for spectators and operational applications for this summer's Olympic Games.
Paris 2024 will be one of the largest events ever held in France, with nearly 15,000 athletes, millions of live viewers and billions of television viewers around the world. The International Olympic Committee will embed Intel's AI platform technology in key areas throughout the Olympic and Paralympic Games.
Immersive AI sports experience, 8K TV station HD live broadcast
"This summer, Intel will demonstrate the power of technology and artificial intelligence to millions of people around the world at the Paris 2024 Olympic and Paralympic Games to create immersive and interactive experiences," said Sarah Vickers, director of Intel's Office of the Olympic and Paralympic Games. ”
At the Paris Olympics, Intel will create an immersive sports experience for spectators. To do this, Intel will work with Samsung to optimize with Intel Sion processors with built-in AI acceleration, utilize artificial intelligence and computer vision to analyze sports training and match each participant's profile to the Olympic program.
At the same time, Intel's technology is driving the development of accessibility for the visually impaired throughout the Paris 2024 Olympic and Paralympic Games. Using Intel's artificial intelligence, users can use apps to navigate through accessible voices indoors.
In the live TV session, an end-to-end 8K investment experience will be demonstrated using Intel Sion processors. The 8K Ultra Top-of-the-Line (OTT) signal will be delivered in seconds to the latest internet-based PCs and laptops connected to 8K TVs around the world. This will provide viewers around the world with a high-resolution, high-broadcast-quality live experience to enjoy the future of the Olympic Games.
To create personalized programming, production companies trained on the Intel Getty platform were able to package and distribute interdisciplinary tailored focused programming to fans instantly, improving production and editing efficiency and enabling broadcasters to deliver more customized digital content to viewers faster.
The AI project will be unveiled at the Paris Olympics
The International Olympic Committee (IOC) officially released the Olympic AI Agenda on April 19, applying artificial intelligence technology to the field of sports, which also enables sports fans to personalize the viewing experience of watching games at home.
However, some experts say that the use of artificial intelligence for security work carries a risk of privacy breaches. At the same time, the use of artificial intelligence in athlete selection still needs human judgment and professional advice.
According to the Associated Press on April 20, the International Olympic Committee announced their strategy for using artificial intelligence technology in sports, joining the global trend of using AI technology. As the third part of the IOC's trilogy of strategy documents, the Agenda follows Olympic Agenda 2020 and Olympic Agenda 2020+5 as a reaffirmative reflection and innovation in the IOC's approach to the development of sport.
"Today, we have taken another step to ensure the uniqueness of the Olympic Games and the relevance of sports. To do this, we must be leaders of change. IOC President Thomas Bach said at a press conference at the Velodrome in London's Olympic Park.
For this year's Paris Olympics, the IOC disclosed its AI master plan during the preparation process, and the AI project will be unveiled at the Paris Olympics. These include using the technology to protect athletes from online harassment and helping broadcasters improve the viewing experience for viewers watching games at home.
In response, Molly Solomon, executive producer and president of NBC Olympic and Paralympic production, said that AI will enrich broadcast content and enhance the viewer experience through data analysis, graphics and enhanced video.
"My profession is storytelling, and our mission is to keep innovating and telling more compelling stories for athletes and the Olympics. Solomon said AI can enrich presentations with data analytics, graphics and enhanced video, personalization, and predictive analytics. It can also help navigate through the vast amount of content that the Olympics has to offer, connecting fans with their favorite events and athletes, which will keep fans more deeply engaged.
To better advance the plan, Bach said the I.O.C. has set up a working group on artificial intelligence technology and plans to make billions of dollars from the sale of broadcast rights to the Games. They have reaped huge profits from the sale of the broadcast rights to the Olympic Games, and the application of artificial intelligence technology will further improve the satisfaction of viewers and create more commercial value for the IOC.
However, the application of AI in sports has also sparked some controversy. Local organizers of the Paris Olympics plan to use AI for security, using AI-powered cameras to flag potential security risks, such as abandoned packages or surging crowds. The plan sparked controversy.
Although the French government insists that the system will not use facial recognition technology, digital watchdog groups remain concerned that it will violate privacy. In response to this issue, Bach expressed full confidence in France.
AI identifies athletes with potential
"AI can help discover athletes and talent in all corners of the world. IOC officials say that through the application of artificial intelligence technology, potential athletes can be identified more accurately. Artificial intelligence is a powerful tool that will revolutionize the field of sports.
In response, world-renowned skier Lindsey Vonn said she is very envious of modern athletes who can use AI-powered tools to improve their performance. She recalls that when she first debuted, she could only analyze performance under different conditions by writing a handwritten performance diary, but now a tablet can calculate more data on the fly to provide accurate analysis and recommendations for athletes. "It can't replace athletes, it can't replace coaches. But I think it's just another tool that can be actively used to improve performance. Vaughn said.
To maximize the potential of athletes, the IOC partnered with Intel to bring its equipment to Senegal, where it visited five villages. By measuring children's jump height and reaction speed, a total of 1,000 children's motor abilities were analyzed. After the calculation, a total of 40 children with sports potential will be generated, and the algorithm will recommend the sports they are good at according to the characteristics of the shortlisted children.
But with the use of this technology in the athlete selection process, I.O.C. officials are aware of the possible risks of artificial intelligence. Because athletes are at the heart of the Olympic movement, Bach warned against letting machines be the ultimate arbiters of young athletes' careers.
In addition to this, AI will also improve the work of referees and make the game more fair and impartial. Alain Zobrist, CEO of Swiss Timing, said: "At the Olympic and Paralympic Games, AI technology has been integrated into Omega's timing system, allowing us to analyze and understand athletes' performance more deeply than ever before. We're excited about the next step in the evolution of this innovative technology in terms of data storytelling and referee support." ”