Tighten and consolidate the responsibility for the management of ideological positions
Zhao Lahui
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has made a comprehensive, systematic and profound exposition of the party's news and public opinion work, pointing out the direction and providing fundamental guidance for the work of radio and television in the new era. Radio and television propaganda workers shall bear in mind the entrustment, shoulder the mission, implement the principle of the Party's management of propaganda and the Party's management of the media in all aspects of work and in all fields, and polish the signboard of the "iron army" of radio and television in the process of building the main ideological force and vanguard.
Efforts should be made to strengthen responsibility and improve the ideological management system and mechanism. Adhere to the party's management of ideology, strengthen the responsibility of party committees, and implement the main responsibility for ideological work to the letter. The first is strong awareness. We should firmly establish the responsibility concept of "grasping ideological work as our own duty, failing to grasp it is dereliction of duty, and failing to grasp it is dereliction of duty", and regard ideological work as an important part of party building and political power building, and include it in the important agenda. The second is to clarify responsibilities. Implement the main responsibility of the party committee, the first responsibility of the secretary, the direct responsibility of the leader in charge, and the "one post and two responsibilities" of the team members, improve the system of responsibility list, analysis and judgment, and accountability, buckle the "responsibility chain" and plant the "responsibility field". The third is to grasp supervision. Strengthen supervision and evaluation, strict accountability, form a work pattern of grasping the implementation at each level and at each level, and promote the standardization, institutionalization and normalization of the assessment work.
Efforts should be made to cultivate people and ensure that the propaganda position is correctly oriented. Enhance political awareness, adhere to the correct orientation, build an all-media communication system, and shape a new pattern of mainstream public opinion. The first is to insist on propagating Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the primary political task. Strengthen the construction of "headlines" and "homepage and first screen", carefully plan news reports, special programs and financial media products, and do a good job in publicizing new ideas in the new era with heart, emotion and hard work. The second is to adhere to the people-centered creative and innovative orientation. In terms of theme concept, content setting and script creation, we should achieve the organic integration of positive energy content and artistic integration. Continuously optimize the combination of stars and elements, especially to increase the proportion of guests from all walks of life, advanced figures, models of the times, moral models, civilian heroes, and ordinary people. The third is to adhere to the value of unwavering. Advocate taste, style, and responsibility, and guide public welfare and cultural programs to continuously innovate and create excellence. Deeply excavate the values and moral pursuits contained in the deeds of heroes and martyrs, stand up the spiritual backbone of the Chinese nation, strictly control the actors and guests, and put an end to artists with wrong political tendencies and negative problems such as illegal crimes, scandals and bad deeds, moral stains, and low-level tastes.
We should work in-depth integration and explore new paths for radio and television publicity. Promoting the integrated development of traditional media and emerging media is a topic of the times that must be answered well in the work of news and public opinion. The first is to comprehensively improve the production capacity and level. Vigorously implement the "New Era Quality Project", establish a guidance mechanism for the creation of high-quality radio and television programs in the new era, improve the planning, guidance, and organization of creation and production, and continuously enhance the supply of high-quality content. The second is to focus on promoting the deep integration of media. With the help of new technologies such as cloud computing, big data, AI, AR, VR, etc., we will reconstruct the news gathering, compilation and broadcasting process, establish an all-media communication matrix, and improve communication power and influence. Comprehensively advance into the main battlefield of all media, focus on expanding the speed and scope of communication on Douyin and Kuaishou new media, and create new platforms, new carriers, and new positions for publicity. The third is to accelerate the promotion of institutions to become stronger and better. With "smart radio and television" as the strategic engine, we will clarify the direction of integrated development, promote the deepening reform of broadcasting institutions, and build a new type of mainstream media with all-media services, intelligent communication, and strong influence and competitiveness. (Author's Affiliation: Hunan Radio and Television Satellite TV Channel)
Selected from "Xinxiang Review" Issue 8, 2024
First instance: Chen Jiaqi
Second trial: Wu Jin
Third trial: Zhang Qinfan
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