In the new era, in order to impress consumers and make purchase decisions, new cars must not only have outstanding performance in terms of intelligence, but also meet personalized demands. Perhaps, the new M5, which was released on April 23, is the best among the new cars, and has become another super popular model with its brilliant characteristics of intelligence and personalization.
All models come standard with HUAWEI ADS 2.0, and intelligence is one of the advantages
Today's automotive industry is developing rapidly, and the competitive landscape is different from the past. If a new car wants to become a super hit when it is launched, the decisive factor lies in its own product strength, especially the important indicator of intelligence. The last one that became a super hit model just after the launch was the new M7, with the product power of "great wisdom, large space, and super safety", with a total of nearly 180,000 units in 7 months on the market.
There is such a "pearl in front", in fact, it also points out the direction for the creation of super hits. Nowadays, as a "fellow disciple", the new M5 continues the characteristics of "great wisdom" and "super safety" of the new M7, and realizes a full-dimensional upgrade in the field of intelligent driving and intelligent safety, highlighting its own intelligent characteristics.
In the field of intelligent driving, the new M5 is equipped with the HUAWEI ADS 2.0 high-end intelligent driving system as standard, which has L2+ high-end intelligent driving capabilities. As of April 2024, HUAWEI ADS 2.0 has covered more than 40,000+ cities and towns in urban areas.
At the same time, based on the HUAWEI ADS 2.0 advanced intelligent driving system, the new M5 has strong active safety capabilities and is suitable for many traffic scenarios. Taking the common "ghost probe" scenario as an example, based on the industry-leading multi-sensor fusion perception system, the new M5 has forward-looking prediction performance and visual breadth, which can stop and avoid accidents in an emergency. It is worth mentioning that the new M5 has also reached a strong AEB level - in the face of stationary vehicles and pedestrians, the automatic braking speed can reach up to 120km/h, and in the driving mode, it supports 40-130km/h active obstacle avoidance sideways, which is in an absolute leading position in the field of intelligent driving.
When driving at night, car owners are often caught off guard by sudden obstacles because of the dim light. The new M5 can clearly identify foreign objects on the road surface, realize emergency braking, and greatly improve the safety factor.
We can see that the new M5 has super intelligent driving strength and good intelligent safety performance, and has become a representative work of the automobile industry to achieve the top intelligence. This makes the new M5 another blockbuster in the automotive industry, becoming a super hit, and it can also inspire other competitors to chase at the intelligent level.
A sporty, younger RS version has been added to meet the demands of young consumer groups
Although the wave of intelligence is comprehensively impacting the inherent pattern of the automobile industry, another important factor that cannot be ignored and affects the industrial pattern is the rapid rise of the "Generation Z" young consumer group that pursues personalization and uniqueness, and has become an indispensable new consumer force in the automobile industry.
The rise of this new consumer force has brought new challenges and opportunities to car companies: how to seamlessly contact with young consumer groups, crack their demand code, and create products that are more suitable for them?
The RS version of the new M5 has an obsidian emblem on the body, like a shining star in the night, leading the new trend. It not only represents the embodiment of sports elements, but also a symbol of the ultimate pursuit of performance and fearless challenge. The obsidian sports wheels with red sports calipers make the vehicle like a fierce beast on the track, releasing passion and speed. Two new paint colours, Cosmopolitan Red and Tahitian Grey, make the vehicle recognizable, showing a sense of vitality and fashion.
In addition to being sleeker and more avant-garde in appearance, the RS version of the new M5 also has an exclusive Sports+ mode. By recalibrating and optimising the power take-off strategy, a significant improvement in drivability has been achieved. With the blessing of this mode, the power response speed of the vehicle is faster, whether it is entering or exiting corners, it can be completed at a faster speed, bringing a smoother and dynamic driving experience to young people, and enjoy the feeling of "speed and passion".
It is not difficult to find that there are more obvious differences between the new M5 and the new M7, the former is younger, more sporty, and more in line with the preferences of young people. It can meet the personalized demands of young consumer groups and continue to attract their attention. In Yu Chengdong's view, "The new M5 will be the first smart car for young people, and it is also a new hit in the world." ”
It is worth mentioning that the price and initial sales rights of the new M5 series have been announced: 249,800 yuan for the new M5 extended range Max rear-wheel drive high-end intelligent driving version, 269,800 yuan for the new M5 pure electric Max rear-wheel drive high-end intelligent driving version, and 279,800 yuan for the new M5 extended range Max RS four-wheel drive high-end intelligent driving version. Make a decision immediately, you can enjoy the optional rights and interests worth 37,000 yuan, including a cash discount of 3,000 yuan, a free matching gold worth 12,000 yuan, an equal amount of deduction coupons worth 20,000 yuan for the urban smart driving bag, and a front windshield heat insulation film worth 2,000 yuan after picking up the car, and will be delivered in batches on May 15.
At present, the automobile industry is opening the curtain of the second half of intelligence, and only car companies with deep technology accumulation and keen insight into the direction of the industry can break out of the encirclement with new models. The new M5 has achieved the advancement of intelligence and personalization through a full-dimensional upgrade this time, and is bound to become a super hit. This will bring new enlightenment to the change of the wind direction of the entire automobile industry.