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SHOPPING
It's coming!
The 2024 Jinshan Shopping Festival is about to start!
In order to implement the Ministry of Commerce's "positioning the whole year as the year of consumption promotion", the requirements of the Municipal Commission of Commerce on holding the fifth "Five-Year Shopping Festival", as well as the work deployment of the district party committee and the district government on the "linkage development of culture, tourism, sports, business and agriculture", and further polish the business card of Jinshan consumption and enhance the energy level of consumption scale, the 2024 Jinshan Shopping Festival will be held from April to June.
The festival is held in the second quarter
Throughout Labor Day, Children's Day, Dragon Boat Festival, etc
Multiple key festivals
Featuring cross-border linkage, we will create a "1+11+X" activity framework, that is, hold one opening ceremony, build 11 theme sections such as "Jinshan Taste" food consumption, "Jinshan Picturesque" cultural tourism consumption, "Night Come and Night Hi" night consumption, "Music and Vitality" sports consumption, digital consumption, bulk consumption, and brand consumption, and launch more than 100 themed series of activities such as "International Music Fireworks Show", "Field Hundred Flowers Festival" and "Coffee Culture Festival".
The opening ceremony of the 2024 Jinshan Shopping Festival
Event time
April 26, 18:30
Location of the event
Bailian Jinshan Shopping Center
At 18:30 on April 26, the opening ceremony will be held at Bailian Jinshan Shopping Center Plaza. At that time, the consumption line of Jinshan's characteristic catering and consumption factories will be released, the Jinshan Internet Culture Alliance will be promoted, and a series of consumption promotion activities such as pre-heating business districts, automobiles, and home appliances will be promoted.
Spoiler: This shopping festival is carefully planned to be guided by the characteristic restaurants and consumer factories in the area, and launch the Jinshan characteristic consumption line.
11 themed activities
This shopping festival focuses on "gathering increments, strong linkage, improving quality, and optimizing the environment", and creates 11 theme activities. Guided by the integration of activities and scene linkage, we will create multiple consumption models such as "activity +", "business district +" and "scene +", so as to realize the in-depth integration and linkage development of Jinshan's global consumption scenarios.
"Come at Night, Hi at Night" nighttime consumption activity
Event time
April - June
Location of the event
Various business districts and tourist attractions
stadiums, etc
Focusing on night shopping, night food, night tours, night shows, night reading, night movements, etc., a variety of night activities will be held to explore new ways to play night consumption and activate the night economy.
"Sanyang Pastoral Night Market Festival"
"Jinshanzui Fishing Village Cultural Market"
"Dancing in May"
······
Colorful nights are waiting for you
"Jinshan Picturesque" cultural tourism consumption activities
Event time
April - June
Location of the event
Cultural tourism venues
Connecting Jinshan's all-for-one cultural and tourism resources, carrying out a variety of cultural and tourism consumption activities, and promoting the economic benefits of culture + tourism + consumption.
Shanghai Bay Area International Music Fireworks Show
The 2nd Shanghai Bay Area Peony Festival
Country camping season, village art festival
Poppy Festival of Flowers on the Sea
......
"Carbon Reduction Pioneer" green consumption activity
Event time
April - June
Location of the event
Various business districts, restaurants
home appliances, real estate enterprises, etc
Carry out environmental protection and green consumption activities such as "CD-ROM action, green diet", "green travel", "green building materials" and "green home appliances", and take multiple measures to form a consensus on carbon reduction, environmental protection and optimization of the consumption environment.
"Bulk consumption benefits people's livelihood" consumption activities
Event time
April - June
Location of the event
Automobile 4S shop, Jinshan Wanda
Red Star, Macalline, etc
Focusing on the consumption of "home, house and car", we will unite the real estate industry, automobile industry, home furnishing and home decoration and other bulk consumption industries in the zone to launch preferential activities for home furnishing and building materials and car purchases.
"Longing for life" quality consumption activities
Event time
April - November
Location of the event
Fengjing ancient town, various business districts
In love,
The young couple who are about to enter marriage
Look at it
Combined with the scene of "Wu Yue Wedding Ceremony Culture + Diamond Jewelry", Wanda and Bailian Business Circles linked Fengjing's "Wu and Yuejiao" Water Town Wedding Ceremony and Southern Bedding Wedding Characteristics to launch wedding culture experience and diamond jewelry full discount activities, creating a new scene of "longing for life" wedding-related quality consumption.
"Digital Leads the New Fashion" digital consumption campaign
Event time
April - November
Location of the event
Brand enterprises, live broadcast bases
Focusing on new products, new scenarios, and new services for digital consumption, we will hold an "online sales competition", carry out e-commerce live broadcasts, and recommend consumer products covering agricultural products, tourism, industry, and services, so as to expand the effect of digital consumption.
"Jinshan Good Coffee Life" consumption activity
Event time
Mid May
Location of the event
Shanyang Pastoral, Jinshan Bailian
Wanda Plaza, etc
Focusing on consolidating the tone of Shanghai's "coffee culture" and promoting cultural consumption with coffee culture, Jinshan Bailian and Wanda business districts held "coffee culture festivals" and "coffee classes", and launched activities such as coffee tasting, coffee culture sharing, and coffee consumption discounts.
"Jinshan excellent system, Jinshan excellent products, Jinshan excellent city" consumption activities
Event time
April - June
Location of the event
Related industrial enterprises
"Market + Food"
"Market + Beauty"
"Market + Premium Products"
....
Carry out consumption activities such as "market + food" and "market + beauty", and present Jinshan's high-quality products to consumers through entering communities and enterprises, so as to create a diversified industrial consumption integration scene.
"Taste of Jinshan" taste experience activity
Event time
April - June
Location of the event
Characteristic agricultural base
Dining establishments
Prefabricated Vegetable Industry Alliance
Tasting of agricultural products
Farm picking tour
Crayfish fun fishing
......
Give full play to the agricultural characteristics of Jinshan, and carry out activities such as agricultural product tasting and evaluation, Jinshan District small crown watermelon season, farm picking tour, and crayfish fun fishing. Through the integration of primary, secondary and tertiary industries, the popularity of "Jinshan Taste" will be enhanced, and foreign consumption will be increased.
"Joy and Vitality" sports consumption activities
Event time
April - June
Location of the event
Stadiums in the district
Organize and carry out youth "roller skating marathon", bicycle orienteering, automobile orienteering, Jinshan District Football Association Cup, National Fitness Day and other events. Shanghai sports consumption vouchers will continue to be implemented in various sports venues to drive sports consumption in venues.
"National Tide Carnival" brand consumption activities
Event time
April - June
Location of the event
Various brand enterprises
Phoenix, Double Happiness, Marley, Strauss
......
Focusing on brands, intangible cultural heritage skills, folk culture, etc., and carrying out diversified and innovative activities, "Phoenix", "Double Happiness", "Marley" and "Strauss" organized a group to participate in the 2024 "China Brand Day". Carry out Jinshan time-honored brand group to Pudong International Airport to display and sell, and hold brand activities such as product experience and cross-border co-branded new product release.
X field activities
This year's shopping festival also has more than 100 themed series of activities launched by various towns (parks) and enterprises in the district focusing on service consumption, catering consumption, health consumption, brand consumption and other fields, creating a city-wide linkage shopping carnival and continuing to create the popularity of Jinshan Shopping Festival's consumption activities throughout the year.
Stay tuned
Reporter丨Yuan Chenyu
Correspondents | Yu Wen
Edit | Yu Luoyin
Editor-in-charge | Cheng Jiayu Yu Luoyin