Since the launch of CCTV's eight new dramas "Spring Lover", the ratings and word-of-mouth have far exceeded expectations, proving CCTV's material selection and creative courage.
This small-town romantic drama starring Li Xian and Zhou Yutong has conquered the hearts of the audience with its unpretentious painting style and the realism of ordinary daily life.
"Spring Sends Lover" is adapted from the 9:8 acclaim novel, which tells the ordinary love story of Chen Maidong, a mortician, and Zhuang Jie, a girl with a handicapped handicap.
The play is unconventional, avoids the routines of urban dramas, depicts the true feelings of the world with simple brushstrokes, and conveys the positive energy that still needs to be positive in the face of adversity.
Two "crippled" protagonists heal each other in complementary ways. Chen Maidong has a withdrawn personality and Zhuang Jie is physically disabled, and they find the meaning of life in mutual understanding.
The warm and fiery human touch of the town also melts the ice in the protagonist's heart. The communication support between people in the acquaintance society allows the protagonist to no longer be limited to himself.
Facing life and death as different stages of life, rather than despairing. The work of the morticist often makes people fearful, but the protagonist faces it with a normal heart and establishes an upward and good outlook on life.
It can be said that this small-town romance drama conveys the power of living to the audience in a peaceful and warm way. It proves that entertainment works can also have temperature, which is exactly what is needed in today's society.
Since the launch of "Spring Lover", the ratings and word-of-mouth have achieved unexpected success. This proves once again that as long as you make works with sincerity, you will definitely be recognized by the audience.
The ratings of the show in prime time steadily exceeded 1, and it became the ratings champion of the same period of the night many times, setting a new ratings record for dramas of the same type. This shows that the audience recognizes it highly.
On major social media and comment platforms, netizens' comments on the show mainly focused on words such as "heartwarming" and "healing". There is no deliberately created impassionedness, only small happiness in daily life, which is the key to attracting the audience.
It can be said that whether it is ratings or word of mouth, "Spring Sends Lover" has achieved unexpected success. It proves that as long as the content is sincere, it can be recognized even if it is not a popular IP and a big production.
The success of "Spring Lover" also once again proves CCTV's courage and vision in material selection. It breaks through a number of traditional limitations and insists on innovation, which is worthy of recognition.
Have the courage to adopt niche themes. Professions such as funeral directors are rare in film and television dramas. But CCTV did not give up because of the unpopularity of the subject matter, but presented it with a normal heart and got a reward.
Adhere to the niche route and do not fall into the popular routine. Many urban romance dramas have bloody plots and serious routines, but this drama presents the true feelings in the way of small people, which is refreshing.
Pay attention to the daily truth, not deliberate hype. The dialogue in the whole play is unpretentious, the scenes are real and natural, and there is no sensational plot, but it is closer to life.
It can be said that the successful exploration of "Spring Sending Lover" reflects CCTV's innovative spirit and persistent pursuit of content, and it is the industry's standard "Spring Sending Lover" to achieve success with its unique style, and also points out the direction for the current domestic film and television dramas.
The subject matter can be more niche, but it needs to be deep. It doesn't have to be limited to popular IPs and topics, and plots with dreams and sincerity can also resonate.
The characters can be more mundane, but with warmth. What the public is happy to see is not pretending to be a profound character, but a flesh-and-blood, vivid ordinary person.
The processing can be more unpretentious, and there is no need to deliberately hype. Carefully carving the little things of everyday life will give people a sense of realism in life, which is the most touching to people's hearts.
The perspective can be more nuanced and does not have to be framed in the city. Life itself is abundant, and there are stories worth telling everywhere and at all levels.
It can be said that "Spring Sends Lover" provides a reference experience for producers in the market. As long as you stick to sincerity and focus, and are not limited to traditional frameworks, the road to innovation will open. This is also an important direction for the current innovation of domestic film and television content.