Fat Donglai, a supermarket that has refreshed countless people, has been booming in recent years. The founder Yu Donglai revealed a few days ago that in 2023, he originally planned to let the company earn 20 million yuan, but in a year, Fat Donglai's profit reached 140 million yuan, and even he was stunned by such a performance.
What is even more amazing to the outside world is that the salary level of Fat Donglai employees is also continuing to increase, and now it is generally above 8,000 yuan, and the lowest is 7,000 yuan. Such a high remuneration package is rare in many companies. This makes us ask, what strength does Fat Donglai rely on to stand out in the industry?
In my opinion, the success of Fat Donglai is inseparable from the unique business philosophy of the founder, Yu Donglai. He has always emphasized that enterprises should allow employees to be fully relaxed and adjusted after work. As a result, Fat Donglai launched a new policy of 10 days of "unhappy leave", as long as employees feel unhappy or do not want to go to work, they can directly ask for leave, and the management cannot refuse.
This is still relatively rare in domestic enterprises. Yu Donglai said that he hopes that employees can freely choose their rest time, and the company will also give understanding and support, so that employees can feel the balance between work and life.
In addition, this year, Fat Donglai also announced that it will arrange all employees to travel abroad, with the management going to Europe and the employees going to Japan. It's all paid by the company. Yu Donglai said that he hopes that by traveling abroad, employees can broaden their horizons, not always stay in their own small circle, but look at themselves and the world from the height of the world. Such a move fully demonstrates Yu Donglai's concern for the growth of employees.
In terms of salary, Yu Donglai also suggested that enterprises should distribute 50% of their profits to employees and immediately convert them into employees' salaries, so that employees can be more motivated. Fat Donglai's current high employee salary level is the actual implementation of this concept.
Under the warm corporate culture and pragmatic employee welfare, the morale of Fat Donglai's employees is high. They continue to break through and actively provide intimate service to customers. For example, carefully guide customers to buy goods, take the initiative to help customers carry shopping bags, and patiently answer various questions from customers. It is this "people-oriented" service spirit that has won the recognition of more and more consumers.
The outside world's evaluation of Fat Donglai is also very positive. Ma Yun once said that Fat Donglai is like a mirror that can reflect the shortcomings of other companies. Lei Jun also made a special visit to Fat Donglai to visit and study, calling it "the god-like existence of China's retail industry". There are all kinds of signs that Fat Donglai is becoming a leading enterprise in new retail in China, and many of its practices are worthy of reference by other enterprises.
In my opinion, the key to Fat Donglai's ability to break through in the fierce market competition is that it strives to practice the people-oriented business philosophy. This philosophy permeates all levels of the company, and is reflected in the remuneration package, welfare protection, growth opportunities and other aspects of the employees. Employees are the most valuable wealth of the enterprise, and only by making employees happy and happy can they contribute to the enterprise wholeheartedly.
Of course, Fat Donglai also has its uniqueness. For example, the personal charm of the founder Yu Donglai, his humble and people-friendly style won the support of employees; Another example is Fat Donglai, which pays attention to the career development of employees, so that employees can find value and a sense of achievement in their work. All of this has contributed to its excellent corporate culture and cohesion.
In the future, Fat Donglai still has a long way to go. It needs to scale while continuing to uphold the human spirit and maintain agile organizational capabilities. I believe that with a leader like Yu Donglai in charge, Fat Donglai will continue to ride the wind and waves in the blue ocean of new retail and create more brilliant achievements. Its development path will also inspire more enterprises to pay attention to the needs of employees and create a warm corporate culture.
Warm reminder, this article is the first work of the original headlines, it is forbidden to carry it to other platforms within 72 hours, and the rights protection function of the whole network has been opened, and the plagiarism porter has complained and reported on the whole network, thank you for your understanding