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Recently, an AI retouching feature of Huawei's new mobile phone, Pura70, has sparked widespread controversy. It is understood that the feature is capable of eliminating the clothes of the people in the photo with one click. However, in practice, the images generated by the feature have been explicit, sparking controversy about sexism and insulting women.
It is understood that the AI retouching function of Huawei Pura70 can intelligently identify and process the people in the photo through advanced image processing technology. With a simple operation, users can remove clothes and other effects.
However, the feature quickly gained traction on the web after its launch. Some users shared images of themselves after using this feature on social media, and pointed out that the resulting images not only failed to achieve the desired retouching effect, but instead appeared indecent content, which was suspected of disrespecting the image of women. The incident quickly sparked heated discussions among netizens, with some questioning whether Huawei had fully considered social and moral factors when developing the feature.
In response to this incident, Huawei's customer service team quickly responded, admitting that the feature does have vulnerabilities and inappropriateness in the current version, and said that it will immediately start follow-up optimization and repair work. Huawei said that it has been committed to providing users with safe and reliable products and services, apologized for the distress and discomfort caused to users by this incident, and promised to improve relevant functions as soon as possible to ensure that they comply with social ethics and laws and regulations.
However, despite Huawei's prompt response and proactive resolution of the issue, the reaction of netizens was mixed. Some netizens jokingly said: "No wonder so many people buy Huawei Pura70, it turns out that they are all going for this function!" Such remarks reflect the public's curiosity and controversy about this function to a certain extent. Some netizens questioned that there are problems with such a functional design itself, which is suspected of catering to some vulgar tastes, which is extremely detrimental to the brand image and market impact. Some netizens also said that Huawei, as a world-renowned technology company, should pay more attention to social responsibility and avoid launching features that may cause controversy. At present, this feature has been banned, and it may be going to disappoint most netizens!
While the application of AI technology in the field of image processing does have broad prospects, it is also necessary to pay attention to the ethical and moral issues that it may bring. Especially when it comes to sensitive areas such as gender and privacy, it should be handled with caution to avoid unnecessary controversy.
Finally, this incident is a wake-up call for the application of artificial intelligence technology. In the future, with the continuous advancement of technology, how to ensure functionality while balancing ethics and user experience will become a problem that the technology industry needs to face and solve.