The price of the new M5 was announced, Yu Chengdong: "It's crazy", less than 300,000 are sold at a loss

Wall Street Sights

2024-04-23 21:52Posted on the official account of Shanghai Wall Street

As the first car under the Wenjie Group, the M5 is "new......

On the afternoon of April 23, the new M5 was officially released in Beijing, with a price starting at 249,800 yuan, and will be delivered in batches from May 15.

The new M5 will be available in three models, with the extended-range Max version (rear-wheel drive) priced at 249,800 yuan, the pure electric Max version (rear-wheel drive) priced at 269,800 yuan, and the extended-range Max RS version (four-wheel drive) priced at 279,800 yuan.

The new M5 has many highlights, such as the longest range of the extended-range version reaching 1440km, the standard ADS2.0 high-end intelligent driving system, nearly 20% of submarine-grade hot-stamping steel, and the chassis and interior configuration have also been upgraded......

Yu Chengdong, chairman of Huawei's intelligent car solution BU, complained at the press conference that he was crazy, and that the (automobile) industry was too rolling, and he lamented that Huawei's high-end intelligent driving, which costs less than 300,000 yuan, is actually sold at a loss.

It is worth mentioning that the new M5 has achieved a good start, with orders exceeding 10,000 units in 12 hours.

HOWEVER, THE NEW M5 ALSO FACES MANY COMPETITORS, SUCH AS TESLA MODEL Y AND IDEAL L6. In the current increasingly fierce price war, can the new M5 stand out?

"Big mouth turned into small mouth" known as "small land tank"

Compared with the old model, the appearance of the new M5 has been adjusted, and the extended range version has been replaced with a closed front face.

Yu Chengdong blackened that this was "a big mouth has become a small mouth", for this ridicule, some netizens said:

The colour of the new M5 is also very flamboyant, with an eye-catching red appearance, not only Cosmopolitan Red, but also a Tahitian Grey colorway.

Regarding the appearance of the new M5, netizens have different opinions:

In terms of safety, the new M5 vehicle is larger than 210MPa, and the proportion of high-strength steel is more than 60%, and the proportion of submarine-grade hot stamping steel is nearly 20%.

According to Yu Chengdong, the new M5 has also been improved in terms of forward collision avoidance ability and lateral active safety.

Based on the new range extension technology, the new M5 rear-wheel drive version has a comprehensive range of 1440 kilometers, a pure electric range of 255 kilometers, and an acceleration of 100 kilometers in 4.3 seconds.

At the press conference, the PPT listed the endurance data of some other manufacturers' models, including Tesla Model Y and Ideal L6.

In other aspects, the new M5 adopts an all-aluminum alloy chassis, front four-ball head double wishbone + rear multi-link independent suspension

The whole series is equipped with intelligent driving as standard, surpassing Tesla's FSD

One of the biggest highlights of the new M5 is that the whole system is equipped with Huawei's ADS2.0 high-end intelligent driving system as standard.

The new M5 is equipped with 1 lidar + 3 millimeter wave radar + 12 ultrasonic radar + 11 camera perception solution, which supports high-end intelligent driving functions such as high-speed intelligent driving, urban intelligent driving, and tracking and reversing.

At present, Huawei's OTA can be opened nationwide, supporting 40,000+ cities and towns, and the new car also supports remote parking function.

Yu Chengdong expressed the sincerity of this pricing at the press conference:

249,800 yuan, this is the first time we have achieved such a low price for high-end intelligent driving.

We have invested a lot in R&D in intelligent driving technology, and Huawei's high-end intelligent driving, which costs less than 300,000 yuan, is actually sold at a loss.

Yu Chengdong also pointed out that Huawei's intelligent driving surpasses Tesla's FSD in the world:

Huawei has sent a team of experts to the United States to test Tesla's FSD, and after a comparative test, it was found that Huawei's intelligent driving system is better than Tesla's FSD.

With a starting sale of 249,800 and an optional option of 37,000, can it reverse the decline in sales?

Price is always the point that consumers are most concerned about, and at a time when the price reduction tide of new energy vehicles is intensifying, can the new M5 reverse the decline in sales of the previous M5?

At this press conference, Yu Chengdong showed sincerity - immediately made a decision to enjoy the matching rights and interests worth 37,000 yuan, including a cash discount of 3,000 yuan, a gift worth 12,000 yuan of matching money, a gift of 20,000 yuan worth of urban smart driving bag equivalent coupons, and a front windshield insulation film worth 2,000 yuan after picking up the car.

Yu Chengdong said:

The 249,800 yuan new M5 also gives 37,000 yuan of optional rights, which is crazy, this industry is too volatile.

For the pricing of the car, some netizens questioned that they want to grab the market of their own M7?

Some netizens also said that it was worth it!

How good is the new M5 price-performance ratio?

Compared with the old model, the new M5 has not adjusted the starting price of the product, but due to the standard intelligent driving system, compared with the extended range rear-wheel drive intelligent driving version, it has been reduced by 30,000 yuan, the four-wheel drive extended range intelligent driving version has been reduced by 20,000 yuan, and the pure electric rear-wheel drive intelligent driving version has been reduced by 20,000 yuan.

As the first model under the Wenjie brand, the M5 urgently needs to inject new impetus to boost sales.

Since the beginning of this year, the sales of the M5 have continued to decline, and have not exceeded 1,000 units for three consecutive months. Because the comprehensive configuration of the M7 is better than that of the M5, there is a high degree of overlap in terms of price, which affects the sales of the M5 to a certain extent.

In addition, the mid-size new energy SUV market in which the new M5 is located is fiercely competitive, the Tesla Model Y has long occupied the majority of the share, and the pricing of the ideal L6 is also similar to that of the new M5.

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