#精品长文创作季#
When it comes to the National Stadium in Beijing, I believe that no one will not know, even if you have not seen it with your own eyes, you can distinguish its unique "bird's nest" shape at a glance through various media. The 2008 Beijing Olympic Games were held at the Bird's Nest, and this event allowed the world to re-understand China and the unique architecture of the Bird's Nest.
Many people only see the magnificent appearance of the Bird's Nest and can also see the international events held in the Bird's Nest, but what many people don't know is that this well-known stadium in China is also facing great difficulties.
From the published information, it can be seen that the construction of the Bird's Nest at that time had cost 3.4 billion yuan, and the maintenance cost in the later year was as much as 70 million yuan.
From our point of view, the only projects that can generate income from the Bird's Nest on weekdays are concerts and large-scale sports events, and the low utilization rate of venues makes it difficult for the Bird's Nest to obtain revenue.
More than ten years have passed since the construction of the Bird's Nest, so what is the operation status of the Bird's Nest now?
1. The Beijing Bird's Nest that witnessed China's grand event
"Bird's Nest" is the nickname in the mouth of the people of the mainland, because its shape looks like a bird's nest and gets its name, its full name is called Beijing National Stadium, which is a masterpiece of modern Chinese architecture and a symbol of the world's sports architecture.
The Bird's Nest hosted the world's most prestigious Olympic Games in 2008 and was also an important venue for the Winter Olympics in 2022.
Today, the Bird's Nest is not only a stadium, but also an important symbol of Beijing and China. According to the official data, the Bird's Nest is located in the south of the central area of the Beijing Olympic Park, covering an area of 204,000 square meters and a construction area of 258,000 square meters
It can accommodate 91,000 spectators when hosting sports events, making it the largest stadium in mainland China.
The construction of the Bird's Nest was mainly used to prepare for the Beijing Olympic Games, and in order to prepare for this event, the mainland hired a well-known Swiss design company to co-design it with the China Architectural Design and Research Institute.
At first, there were many different designs for the nest, but in the end, the shape of the nest was highly approved after the audience and the judges voted on.
The design concept of the Bird's Nest is the cradle of life, and the hope of human beings to get up. After many adjustments and optimizations, the construction of the Bird's Nest began in December 2003 and was finally completed on June 28, 2008.
The interior of the building lacks a single column, and its striking shape makes it one of the best in the world.
Since its construction, the Bird's Nest has witnessed many great events on the mainland. In 2008, the Bird's Nest hosted the opening and closing ceremonies of the Olympic and Paralympic Games, athletics and football competitions;
In 2015, the IAAF World Athletics Championships were held, and later the Asian Cultural Carnival, the China International Fair for Trade in Services and many other international events were held.
These events not only make the Bird's Nest a stadium, but also make the Bird's Nest a bridge carrying Chinese culture and the dreams of the Chinese people.
Today, the Bird's Nest has become an important symbol of Chinese culture and a building of pride for the Chinese people, but the completion of this building is not a smooth one, and the difficulties encountered are far beyond our imagination.
Second, the cost of building and maintaining bird's nests is high
The Bird's Nest faced many challenges during its construction, as the overall structure was a steel structure, and the total amount of steel required for the entire project was as high as 50,000 tons.
Not only that, because of the peculiar shape of the bird's nest, the steel used is completely different for each one, and there are many bending and torsional components, which greatly increases the difficulty of steel manufacturing.
Only by accurately controlling the error of the steel can all the components be spliced together to ensure the safety of the building.
In addition, the construction of the bird's nest also needs to use giant construction equipment, and how to ensure that these giant construction equipment can enter the site for construction has also become a major problem for the construction of the bird's nest at that time.
Since the Bird's Nest is mainly responsible for the holding of large-scale sporting events, its safety must be guaranteed. At that time, after layers of screening, Continental finally chose Q460, a special steel, which is not only resistant to high pressure, but also has very strong seismic resistance.
For each piece of steel, the relevant departments must carry out strict inspections, and only through testing and verification can it be used in the construction of the bird's nest.
Although the Bird's Nest encountered many problems during the construction process, fortunately, through the unremitting efforts of all parties, the building was successfully completed before the Beijing Olympics.
According to the statistics released by the relevant departments, the final fraud of the Beijing Bird's Nest reached 3.596 billion yuan, and the original budget of the currency was 465 million yuan more.
However, the nest is not built once and for all, and the subsequent nest needs frequent repair and maintenance.
In order to ensure the smooth operation of the facilities and equipment in the Bird's Nest venue, these equipment need to be regularly overhauled, replaced, cleaned and maintained every year.
The cleaning, greenery and security inside and outside the Bird's Nest venue is also a huge expense.
According to statistics, the annual maintenance cost of the Bird's Nest is as much as 70 million yuan, and if there is some bad weather, the maintenance and repair of the Bird's Nest will be more frequent.
In order to ensure the smooth operation of the Bird's Nest, the relevant authorities have also come up with many ways, not only to visit the Bird's Nest as a tourist attraction for a fee, but also to generate income through large-scale sports competitions and concerts.
It has been said that the Bird's Nest is now in a situation where it is unable to make ends meet, and its income is not even equal to its maintenance costs. So where did this statement come from, and is the Bird's Nest a profit or a loss today?
Third, the bird's nest is now a profit or a loss
If we want to understand whether the Bird's Nest is making money or losing now, then we need to first understand how the Bird's Nest makes profits. At present, it is known that there are five main ways to make profits in the Bird's Nest.
The first is to hold large-scale events and performances. The Bird's Nest can accommodate a large number of people, so many powerful singers will be willing to hold concerts in the Bird's Nest, these events can attract a large number of audiences to watch, and can also bring a very considerable ticket revenue to the Bird's Nest.
Some large-scale sporting events can also attract fans to watch the games, and they can also generate revenue for the Bird's Nest.
And these large-scale events and performances have become publicity opportunities for many advertisers and brands.
Some brands and advertisers will cooperate with the Bird's Nest during these events and performances to promote their products through advertising, and these brands will also pay a large amount of advertising fees to the Bird's Nest to bring more profits to the Bird's Nest.
Secondly, tourist attractions are also the main way for the Bird's Nest to make money. Beijing is not only the political center of the mainland, but also a well-known tourist attraction in the mainland.
As a venue that has hosted important events, many tourists to Beijing are curious about it, and the Bird's Nest seized this opportunity to sell tickets to visit, not only to meet its own operations, but also to meet the needs of tourists.
Since its opening, the Bird's Nest has received 35 million visitors and held 320 large-scale performances.
Tickets used to be the main income of the Bird's Nest, accounting for 80%-90% of the total revenue, but with the change of people's perceptions, the proportion of ticket revenue has dropped to about 30%, so the Bird's Nest has to expand other businesses and diversify its operations.
According to the information released by the Bird's Nest, it can be seen that the annual operating income of the Bird's Nest has exceeded 320 million yuan, which can fully cover the cost of operation and maintenance.
Its operation no longer requires any financial investment, and the reason why some people say that the Bird's Nest is in a difficult situation is mainly due to the decrease in the number of tourists visiting the Bird's Nest.
If you look at the nest purely from the perspective of whether it is profitable, it may be a bit limited, but from a social and cultural point of view, the nest is also of great significance.
Fourth, the significance of the Bird's Nest is not just about making money
As a landmark of the 2008 Beijing Olympic Games, the construction process and technology of the Bird's Nest are in fact a testament to the excellence of Chinese architectural design and engineering.
This plays a vital role in enhancing China's image, demonstrating China's commitment to the world and its active participation in global affairs.
In addition, the Bird's Nest also embodies a unique environmental protection concept. The roof of the Bird's Nest is equipped with large solar panels to supply power to the venue.
A rainwater harvesting system is also installed to irrigate the surrounding greenery. This not only reflects the development of green environmental protection technology in the mainland, but also expresses the mainland's attitude towards green environmental protection.
The Beijing Bird's Nest is actually a symbol of Chinese culture. The Bird's Nest is a representative building in China, and its design is inspired by the weaving of Chinese ceramics and the nests of birds, symbolizing home, harmony and tolerance. This is not just a building, but also a manifestation of Chinese culture.
Today, the Beijing Bird's Nest is an important symbol of mainland culture and a symbol of China. The construction of the Bird's Nest also highlights the strong infrastructure capacity of the mainland and greatly improves China's image in the international community.
In the future, Beijing Bird's Nest will host more international competitions, which will also contribute to the development and dissemination of Chinese culture.
epilogue
The Bird's Nest is a very important landmark building in Beijing, which provides many services such as physical education, sports scientific research, and sports training for the mainland society.
At first, the Bird's Nest was indeed facing the dilemma of making ends meet, but now the functional innovation has improved the situation, and there will be more possibilities for the profitability of the Bird's Nest in the future.
However, in addition to being profitable, the Bird's Nest is more important in society, so we can't give it up even if it's a loss.
Now the situation of the bird's nest making ends meet has improved, and it is basically able to pay for its own profits and losses. If you are a tourist to Beijing, it is also recommended to visit the Bird's Nest to experience the grandeur of the 2008 Beijing Olympic Games venues.
So what do you think the Bird's Nest means to our country, and what are some good suggestions for improving the current situation of the Bird's Nest losing money?