The dense wisteria promenade will remind people of bookish students, while the intense and bright red roses will remind people of amorous beauties.
This world is a huge "metaphor for people".
But it has to be said that it makes sense for things to gather like and people to divide into groups, and only people with similar traits or personalities will inevitably associate people with the same thing. In the automotive circle, people will feel that people who like Japanese cars are introverted, people who like American cars are bold, and people who like German cars are stable. And people who like French cars are often "rebellious".
So, what exactly is "rebellious"?
First of all, "rebelliousness" is rational thinking that does not follow the crowd.
"I think, therefore I am".
As early as the 17th century, Descartes, the founder of modern Western philosophy, had already put forward the value of thinking in existence. But independent thinking is a trait that most people lack, otherwise there would not be so many viewers on the Internet who are led by the nose by unfounded rumors and laughing and scolding.
Over the years, there have been a lot of "French car blacks" on China's social networks, many of whom may not have even touched the actual car, but simply read a few articles made up by others and thought that they knew enough about cars and began to talk eloquently.
Rational people don't eat this set, they have the ability to think independently, they don't feel and experience in person, they don't "shop around", and they don't easily define a car. Many people will eventually choose French cars after experiencing French cars. Therefore, even though French cars have encountered some difficulties in the Chinese market in recent years, there are still many solid rational supporters.
"Unruly" is also a kind of single-mindedness and self-cultivation.
Biologically speaking, human emotions require a brain neurotransmitter called phenylethylamine, and peak concentrations of phenylethylamine only last six to four years.
As Richard Dawkins expressed in "The Selfish Gene", "long-term affection" is a kind of existence that violates nature and disobeys instincts, and it is indeed not easy to be long-term and single-minded. Especially in car consumption, many people buy this brand of products today, and tomorrow they want to replace another product of another brand.
And in China, there is no shortage of sayings such as "a one-day legal system, a lifelong legal system".
"The 307 I bought in 08 can still be driven now, and the 308 and 508L are added later. ”
"03 years to open Fukang Ben well-off, 19 years to open Tianyi is very comfortable, this year I want to change the car, but I still want to buy the French system, I am already waiting for the new car to be launched in March"
Users with similar experiences abound.
In the Chinese market, which has a huge number of cars, the scale of French car owners may not be the largest, but the brand stickiness and loyalty of French car users are higher than most other car series. At the same time, every time I see a "sunspot" on the Internet, many French car owners will spontaneously complain about the French car, and support it with practical actions, so that more people can understand the real French car as much as possible, which can be called full of justice.
"Unruly" is a kind of personality and cultural cultivation.
French cars are a little "ahead" of things.
As early as centuries ago, Biao Zhi was a leader in the design industry, and the coffee mill loved by the royal family and the fashionable skirt favored by Empress Eugenie were all made by the representative brand of French cars, Biao Zhi.
At the same time, as one of the earliest players of "aerodynamics", in 1935, Biaozhi launched the world's first aerodynamic production car, the 402 Darlmat, whose "Sochaux spindle" became the inspiration for many later car designs.
In 1934 and 1968, the world's first production coupe, the 401 Eclipse, and the classic coupé and convertible 504 also amazed generations.
Adhering to the spirit of innovation, Biao Zhi has won the Red Dot Award for Automotive Design 7 times.
Those who know know that Biao Zhi often likes to incorporate some unique "French" romantic elements in design, which makes French cars often a little more artistic than other car products, and now most product designs on the market tend to be "homogeneous", which is easy to make people feel aesthetic fatigue over time.
It is worth mentioning that, in addition to the design innovation, Biaozhi was also the first brand to use rubber pneumatic tires and the first to apply independent suspension of the front wheels to production cars.
Compared with the sameness, the more maverick French cars and users who chase individuality are naturally "hit it off".
"Rebelliousness" can also be a kind of reality.
This kind of "reality" is based on the "two-way running" between the brand and the user.
Many people who buy a French car, in fact, the most important thing is that it is enough to save worry and trouble.
"I bought 4008, it is really easy to open, and I haven't encountered any major problems after driving for a few years. ”
"Going south and north, my 308 has been driving for 10 years, except for changing the solenoid valve of the sub-wavebox, there has been no problem. ”
Having been in the Chinese market for many years, the reputation of French cars has always been online.
In the environment of extreme involution, many brands are forced to reduce costs under competitive pressure, using inferior materials and recycled materials to build cars, while biao makes cars more preferred to use non-volatile and low-VOC content materials, and the bonding process of interior parts is also treated in an environmentally friendly way as much as possible.
When it comes to safety, French cars also leave no stone unturned.
In terms of materials, Shenlong Automobile's main products are all made of six horizontal and six vertical capsule structures with high stability, and the proportion of high-strength steel plates is as high as 80%+, and the products are fully considered in different scenarios when designing, and 546 functional safety or failure scenarios are controlled to effectively prevent problems before they occur.
Because of this, the damage degree of accident vehicles of Shenlong Automobile is only 64% of the industry average, which is not only not easy to crash, but more importantly, it can save lives.
It is based on this "unruly" that starts from the selection of materials, and the products of Shenlong Automobile can win countless honors. For example, in 2022, with the advantages of materials, technology, and structure, the new 408 won the "2022 China's Top Ten Body" and "Zui Best Materials" awards in one go, as well as the first 100,000-level family sedan that passed the "Children's Priority (Green Cockpit) Certification".
Taking the new 408 as an example, in addition to environmental protection and safety, the advanced aesthetics of the lion soul in appearance, coupled with the leading space brought by the 2730mm wheelbase, surging power and biaozhi century-old CLDR master-tuned chassis and other six aspects, all bring users a better experience with the advantages of leading the same class.
To a certain extent, such a French car is the user's personalized pursuit and extension of fashionable and romantic French life, and it is also an extension of the maverick, but still full of positive values. This is the user's "unruly", and it is also the "unruly" of Shenlong Automobile.
"Unruly" is a summary of the strength and feelings of French cars.
In 1964, France was the first Western country to establish diplomatic relations with the People's Republic of China, and in 1971, France, which is influential among European countries, took the lead in casting a crucial vote for China's return to the United Nations. In 2023, during a sensitive period of the global situation, French President Emmanuel Macron's visit to China also played a key role in boosting China's external development.
As a key member of the business exchanges between China and France, Shenlong Automobile has been a key bridge between China and France since its establishment.
In 2024, on the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, and the Year of the Dragon in China, Dongfeng Biaozhi has specially created a new product that integrates Chinese and French culture - the new 408 Lang Lu model. It is reported that the official launch of the new car will be on March 18.
This time, the new 408 will bring more French romantic colors of "Cézanne White", "Monet Gray" and "Degas Black".
It is worth mentioning that in today's Chinese market, some brands put a lot of unstable technologies and products on the table for gimmicks, which has brought a lot of trouble to users' follow-up cars. And French cars will always provide consumers with the most mature technology.
The fourth-generation 360THP engine equipped with the new 408 model has just rolled off the production line at Shenlong Automobile's Xiangyang plant.
As a product jointly developed by Shenlong Automobile and STELLANTIS Group, based on the optimization of technology, the tumbling ratio is increased by about 13%, the maximum engine power is 127kW, and the maximum torque is 255N·m.
Written after zui: with independent thoughts, artistic aesthetics, and attention to cultural accomplishment, compared with the commercial relationship model of most car companies and users who are just plain friends, people who love French cars have obviously resonated deeply with the French car brands represented by Dongfeng Biaozhi on the point of "unruly". In recent years, Shenlong Automobile has been actively practicing the commitment of "Five Hearts Guarding Companion Bosom Friend", compared with the blind expansion of the pursuit of sales scale, Shenlong Automobile is more willing to achieve the user experience from the personality, taste and humanities, and give users more emotional value, not only to attract users, but more importantly, to retain users with deep emotional resonance.