Text: Zhongtong Media reporter Li Shuo
For a long time, compared with domestic infant formula brands, foreign infant formula has shown relative advantages in the Chinese market. Overseas strong companies in Europe, the United States, or New Zealand and other regions have put tremendous pressure on domestic infant formula. Even in the era of the new national standard, the stereotype of many Chinese families still exists, and they always define domestic infant formula with the old ideas of ten or twenty years ago, believing that foreign infant formula has accumulated rich experience far beyond domestic infant formula brands in terms of production technology, raw material selection and nutritional ratio, and must be stronger than domestic infant formula. As everyone knows, the fields of breast milk research and maternal and infant nutrition research have already undergone numerous changes. Now, there is finally a Chinese infant formula company that has shown the power of China's infant formula industry to the world, so that the global infant formula industry and market suddenly realize that "offense and defense are easy to shape".
On April 18, the eyes of the global infant formula industry focused on Europe and the Netherlands, but this time, it was no longer overseas strong companies that stood in the C position on the global stage, but Chinese infant formula brands, which were the golden champions.
On the occasion of the 10th anniversary of the establishment of Yili European Innovation Center, the upgrade of Yili European Innovation Center (YICE) and the inauguration ceremony of the Global Maternal and Child Nutrition Research Center (YMINI Global) were grandly opened. Yili European Innovation Center ushered in a new upgrade, and Yili Maternal and Child Nutrition Research Institute was officially upgraded to Yili Global Maternal and Child Nutrition Research Center.
Δ YICE Upgrade Ceremony
Δ YMINI GLOBAL成立仪式
Hartmut Michel, Nobel Laureate in Chemistry and Chief Scientist Emeritus of the Golden Crown, attended the conference, and experts from well-known research institutions and universities in China, the Netherlands, the United Kingdom, New Zealand and other countries also gathered here to witness this milestone moment. The power of China demonstrated by this conference has also shaken the infant formula industry in Europe and even around the world.
The "Double Upgrade Ceremony" of Yili Group's grand reopening showcased a series of international cutting-edge innovative research results in breast milk.
Through these blockbuster achievements, the reporter team of Zhongtong Media found that the reason why the global infant formula industry was shocked was because Yili firmly grasped the pulse of the development of the infant formula industry in the future.
Global focus
Chinese brands lead the international infant formula industry to enter
A new era of "extraordinary nutrition"!
In the past, it was often European and American strong companies that showed off their "scientific research muscles" on the international stage, but in this double upgrade ceremony, Jinlingguan showed the Chinese scientific research strength that surpassed the international first-class level to the global infant formula industry.
Zhongtong Media also noticed that in the two years from the announcement of the new national standard for infant formula to the implementation, the product formula of infant formula has undergone multiple rounds of upgrading, in this process, a large number of formulas that only highlight a single selling point have been eliminated, and the infant formula brand represented by Jinlingguan will take into account the multiple dimensions of infant development as the top priority of formula upgrading.
At the conference, Yili announced the ten key innovative research results obtained by the European Innovation Center, including Sino-Dutch breast milk research and HMOs research. At the same time, Yili Global Maternal and Child Nutrition Research Center cooperated with the world's top scientific journal Nature magazine to release the White Paper on Global Breast Milk Research (hereinafter referred to as the "White Paper") at the conference.
Δ Launch ceremony of the white paper on global breast milk research
The white paper pioneered the four-in-one health effect of breast milk of "immune protection, digestion and absorption, intestinal health, and intellectual development".
Δ Roundtable forum
In addition, a number of overseas and Chinese authoritative experts from the Royal Society of New Zealand, the Royal College of Physicians of the United Kingdom, the Royal College of Chemistry, the School of Nutrition of the University of Cambridge and many other overseas and Chinese experts also held roundtable discussions at the meeting, and jointly discussed the important topic direction of innovation, evolution and global upgrading of maternal and infant nutrition research
Hartmut Michel, Nobel Laureate in Chemistry and Chief Scientist Emeritus, also said in his speech: "We know that the growth of infants and young children can never only emphasize and rely on one-sided nutritional support, but needs comprehensive nutritional coverage. ”
Δ Statement by Hartmut Michel
The experts and scholars on the scene also demonstrated the necessity of "four-in-one, comprehensive nutrition" for the growth and development of infants and young children through the latest results of breast milk research.
In fact, Jinlingguan not only took the lead in proposing the future development direction of breast milk research of "four-in-one, comprehensive nutrition", but also took the lead in practicing this proposition and transforming scientific research achievements into a new generation of Jinlingguan products.
Take the lead in implementing the "four-in-one comprehensive nutrition"
China's patented formula creates a world-class product
In 2024, Jinlingguan's breast milk research will usher in a new scientific research strategy upgrade, positioning itself as a "four-in-one", comprehensively covering the four functional areas of breast milk nutrition, namely immune protection, digestion and absorption, intestinal health, and intellectual development.
This positioning does not stay at the theoretical level of breast milk research, but has long been transformed into product research and development by Jinlingguan. Among them, what is particularly eye-catching is another masterpiece of Jinlingguan, Jinlingguan Zhen Platinum Extract. This product fully interprets the concept of "four-in-one, comprehensive nutrition".
Relying on the research results of the four-in-one breast milk Σ, Jinlingguan Zhen Bao Extract brings together 90 kinds of comprehensive nutrition.
Different from many products that only highlight a single popular element in the market, Jinlingguan Zhenhu Platinum Extract contains HMOs, the first rare ingredient in the source milk, breast milk oligosaccharides, and at the same time adds key nutrients such as rare lactoferrin, super third-generation OPO and 18 active brain nutrient groups, so as to enhance the baby's protection, absorption, intestinal vitality and cognition with an extraordinary formula. On the basis of the extraordinary formula, Jinlingguan Zhen Bao Extract uses 100% fresh A2 raw milk at the milk source level, which fits the baby's stomach and helps the baby better digest and absorb the comprehensive nutrition in the product.
With the extraordinary strength of "extraordinary formula + extraordinary milk source + extraordinary quality", Jinlingguan Zhen Bao Extract has achieved a new generation of extraordinary products, allowing the global infant formula market to see what the world-class infant formula should look like.
In fact, the reason why Jinlingguan Zhenhu Platinum Extract was born is inseparable from Yili's continuous progress in the past 22 years of "Chinese Patented Formula".
China's patented formula can be said to be the cornerstone of Jinlingguan's ability to create super-international first-class products. In fact, the pursuit of science and technology is a very long road of exploration, especially breast milk research, overseas research institutions, universities and enterprises have a significant first-mover advantage, but Jin Lingguan is still stubbornly catching up.
Let the global infant formula industry witness the power of China, what does Jinlingguan rely on?
Set a precedent, climb the peak, and finally reach the top of the world's infant formula
Jin Lingguan, what makes Chinese infant formula stand tall
At the forefront of the global infant formula industry?
Twenty-two years ago, Yili Group established the first "Breast Milk Research Database" of Chinese enterprises, established Yili Maternal and Child Nutrition Research Center, which was later upgraded to Yili Maternal and Child Nutrition Research Institute, and now, under the attention of the world, it has been upgraded to Yili Global Maternal and Child Nutrition Research Center.
At the same time, Yili cooperates with top research institutions and universities around the world. In 2004, Yili Group cooperated with China Center for Disease Control and Prevention, Nanchang University and Lipid Nutrition in the Netherlands to carry out research, and in the following 20 years, it has successively cooperated with Wageningen University in the Netherlands, UC Davis in the United States, Sun Yat-sen University, the academician team of China Agricultural University, the Chinese Academy of Sciences, Peking University, the New Zealand Academy of Agricultural Sciences and other well-known universities and authoritative institutions.
Through 22 years of hard work, Yili has gathered more than 2,500 high-tech R&D teams around the world, and gathered the world's top breast milk research resources. Relying on such a grand global scientific research layout of Yili Group, Jinlingguan has contributed a number of breakthrough achievements in the development of China's infant formula.
Experiments are underway at the European Innovation Center
Jinlingguan has become the first brand in China to directly apply the research results of breast milk to infant formula, the first brand to release the "White Paper on Chinese Breast Milk Research", the first brand to conduct research on the differentiated nutritional structure of breast milk at home and abroad, etc., up to now, Yili Jinlingguan has achieved 18 first achievements.
In this process, Jinlingguan's Chinese patent formula also has 10 core patent formulas, 73 Chinese invention patents and 15 national patent authorizations. It can be said that China's patented formula, which brings together the world's top scientific research achievements, straightens the "backbone" of China's infant formula, and allows China's infant formula to win the right to speak in the research and development of global infant formula.
After 22 years, Yili has proved to the international market with the world's leading technological achievements that China's infant formula has broken free from the shackles of overseas strong enterprises and has stood at the forefront of the global infant formula industry.
Δ Yili Group's global benchmark base for intelligent manufacturing of milk powder
Let's return our vision to this "double upgrade" ceremony that shocked Europe, the upgrade of Yili's European Innovation Center and the establishment of the Global Maternal and Child Nutrition Research Center are milestone events for Jinlingguan and even for Chinese infant formula.
The newly upgraded YMINI Global (Yili Global Maternal and Child Nutrition Research Center) will absorb more abundant scientific research forces from around the world, which will undoubtedly inject more powerful power into the innovation of "China's patented formula" from the perspective of brand development, so that China's infant formula can gain a more prominent competitive advantage.
From the perspective of global breast milk research, the upgrade of YMINI Global will effectively promote the progress of breast milk research and the transformation of achievements, and bring more scientific and professional nutrition support solutions to infants and young children.
Δ European Innovation Center
Just as at present, China's power has injected more and more momentum into global development, and Jinlingguan will also continue to inject new momentum into the development of the global infant formula industry. Gone are the days when overseas strong companies unilaterally controlled the global infant formula industry, and the Chinese infant formula represented by Jin Lingguan is leading the global infant formula industry to open a new era of development.