A box of medicine that costs a few hundred yuan in an ordinary pharmacy can be bought home for less than 10 yuan in Fat Donglai, can you believe it?
The most common Qinghuo tablets are only 1.6 yuan per box, and other medicines are much cheaper than ordinary stores.
It is said that because the profits are too high, the boss of Fat Donglai once fired the person in charge of the pharmacy directly!
In the era of pharmaceutical profiteering, Fat Donglai, who relied on business outside the circle, taught a vivid lesson to pharmacies across the country......
The source of this article comes from the official media (China.com "Fat Donglai once fired the person in charge because the pharmacy profit was too high: the gross profit is unreasonable", Tencent.com "The pharmacy profit is too high, how can it bring happiness?" Fat Donglai once fired the person in charge of the pharmacy because the profit was too high), but in order to improve the readability of the article, the details may be polished, please read sensibly, for reference only!
Persist in making small profits and treating the people with sincerity
Fat Donglai's pharmacy and supermarket will suddenly become the focus of public attention, which comes from a live broadcast in August 2021. In this live broadcast, the boss Yu Donglai connected with fans and revealed a shocking secret.
"Because the pharmacy was so profitable, I just cleaned up the heads of their departments and went home. ”
Pharmacies and supermarkets are the most profitable branches of Fat Donglai, which can create an annual turnover of 120 million yuan every year, and the annual revenue of a single pharmacy is as high as 20 million. Even if it is accurate to every day, the daily income of Fat Donglai's pharmacy and supermarket can reach 55,000.
It stands to reason that the development prospects of pharmacies and supermarkets are so good, and Fat East will make full use of them. But the boss Yu Donglai did the opposite, not only stuck the annual profit of the pharmacy at 3 million, but also fired the person in charge who made too much profit, what kind of trouble is this?
This is due to Yu Donglai's "pro-people" thinking, he believes that pharmacies should sell drugs to meet the needs of people's livelihood, and high prices will bring huge profits while also lowering the people's goodwill towards Fat Donglai. So in the pharmacy supermarket of Fat Donglai, you will often see -
At least twenty or thirty Pudilan anti-inflammatory tablets outside only cost 3.6 yuan in Fat Donglai's pharmacy;
The price of the fire-clearing tablets commonly used to dispel inflammation and reduce fire is even lower in Fat Donglai, and consumers can take it home for only 1.6 yuan. Even those drugs that are covered by medical insurance are "conscience prices" in Fat Donglai's pharmacies and supermarkets, and they will never regard people as money-making machines.
Fat Donglai's pharmacy supermarket not only sells cheap medicines, but also provides very thoughtful services. The clerk will provide a registration form for consumers to fill in the drugs they need to buy, and in order to facilitate the elderly to buy medicines, the pharmacy will also prepare a magnifying glass so that the elderly can see the packaging of the medicines.
Just like the supermarket of Fat Donglai, the pharmacy supermarket is also equipped with corresponding rest areas and storage areas, and is also equipped with 24-hour uninterrupted drug sales service. However, Fat Donglai's pharmacy has more than just prepared these services for consumers.
In Fat Donglai's pharmacy, consumers can check blood pressure, weight, oxygen, hearing and other items for free, and can also help consumers powder traditional Chinese medicine purchased outside the store. Even if they only have a prescription, they can still enjoy the service of free powdering of Chinese medicines.
Of course, if you don't want to ask Fat Donglai's pharmacy to help you make powder, you can also go directly to the store to grab Chinese medicine. Not only is there a complete variety of Chinese medicines here, but the packaging is also independent, and the price is quite affordable. Who wouldn't love such a nuanced service?
Seeing this, Fat Donglai was able to get out of the circle again with pharmacies after the supermarket, and the reason is obvious. Adhere to the people-friendly line in terms of price, work the details, and deserve to be popular!
For profiteering, it is reasonable to reflect on it
Fat Donglai's pharmacy became an instant hit, and while marveling at the low price of its medicines, netizens thought of those ordinary pharmacies again. Different from Fat Donglai's low-profit marketing, these pharmacies are keen to sell "sky-high drugs", and the drugs sold are unimaginably expensive.
The cost of drugs from R&D to transportation is not low, but some pharmacies and pharmaceutical companies have taken advantage of this to increase the price of drugs in order to obtain profits. They constantly speculate on the price of drugs, so that drugs that were originally sold for only a few dollars are too expensive for people to afford.
Scenario simulation
The most common cold medicine, if you go to an ordinary pharmacy to buy at least a dozen yuan, some can even sell for dozens of yuan. What's even more outrageous is that the prices of essential medicines for some patients with chronic diseases are still high in ordinary pharmacies!
Whenever we go to a general pharmacy to buy medicines, the shopping guide in the store will always be the first to meet us and sell us the medicines we need. But they all took out the top one, which is the most expensive drug of its kind, and consumers can provide more profits for pharmacies as long as they buy it.
However, the essence of the existence of medicine is to "cure diseases and save people"; if they become a profit-making tool for some physical pharmacies, then how can the common people be willing to buy them? Perhaps ordinary pharmacies will raise the price of medicines in order to pay rent and feed their employees, but the people's money is not blown by the wind, and such an ugly appearance will only ruin people's perception.
Because of this, more and more people have called for Fat Donglai, hoping that it can open branches in more cities. When ordinary pharmacies are crazy to raise prices for high profits, Fat Donglai's drug store always insists on "benefiting the people" and puts consumers' feelings first. Only by comparing hearts with hearts can business be done for a long time, which is the secret of Fat Donglai Pharmacy's continued popularity in the era of traffic.
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Resources
[1] China.com, "Fat Donglai once fired the person in charge of the pharmacy because the profit was too high: the high gross profit was unreasonable https://news.china.com/socialgd/10000169/20230810/45284471.html";
[2] Tencent.com's "How can the pharmacy bring happiness if the profit is too high?" Fat Donglai once fired the person in charge of the pharmacy because the profit was too high https://new.qq.com/rain/a/20230810A04IQQ00