What kind of tea brand can be called a "champion brand"?
On April 20th, the "Eight Horse Tea Ceremony, Champion Road" tea party event was held in Xiamen. Eight Horse Tea Industry joined hands with badminton world champions Lin Dan and Xie Xingfang to carry out in-depth discussions on the road to the championship, the spirit of the champion and the choice of the champion. As of the time of publication, the whole network exposure of this tea party was nearly 100 million, which attracted widespread attention inside and outside the industry.
A tea conversation unveils the transformation process of the champion's growth. How many hardships and hardships have those champions who climbed to the top gone through? What are the commonalities between Bama Tea Industry, the sales champion of the tea industry that has achieved the "No. 1 sales volume of high-end Chinese tea in the country", and the world champions?
△ Badminton world champion and double Grand Slam winner Lin Dan (second from right), badminton world champion Xie Xingfang (second from left), Wang Kunheng (first from right), co-general manager of Eight Horse Tea Industry, and Wang Jiajia (first from left), brand promotion ambassador of Eight Horse Tea Industry, jointly appeared at the event site of "Eight Horse Tea Story: The Road to Champions" (Photo courtesy of Eight Horse Tea Industry)
A world champion meets a champion in the tea industry
Cross-border dialogue to analyze the road to the championship
Out of the spotlight, behind the flowers and applause of the champions, there are countless challenges and consistent adherence to dreams and goals. At the tea party event of "Eight Horse Tea Ceremony, the Road to Champions", the guests shared the stories of tea in their daily lives, and exchanged their growth and transformation and mental journey on the road to champions from their own perspectives.
△Badminton world champions Lin Dan and Xie Xingfang shared their experiences at the tea party event (Photo courtesy of Eight Horse Tea Industry)
Lin Dan, who has won 20 badminton world championships, has a deep understanding of the word champion. Talking about the hardships and obstacles along the way, Lin Dan said that the hard work is not only the physical fatigue during training, but also the long-term closed training without his parents since he was a child, which has led to the loss of many things in the process of growing up.
Xie Xingfang, who is also a badminton world champion, talked about the difficult conditions in terms of life and living environment when she was young, and said that there are losses and gains, and it is precisely because of the hardships of the past that she can solve problems more easily.
From the experience of the two world champions, it is not difficult to see that the success of the championship is not achieved overnight, and it is necessary to overcome countless difficulties and obstacles, strengthen themselves again and again in the tempering, and firmly work hard for their dreams. At the same frequency as the world champion, along the way, the eight horse tea industry has also gone through many tests.
△Recently, Bama Tea Industry has been awarded the market position certification of "High-end Chinese Tea No. 1 in National Sales" by Sullivan, an international authoritative consulting agency (Photo courtesy of Bama Tea Industry)
Eight Horse Tea Industry was able to obtain the certification of "No. 1 National Sales of High-end Chinese Tea" awarded by Frost & Sullivan, an international authoritative consulting organization, from leading the national sales of high-end Chinese tea to officially topping the No. 1 in the country, needless to say, the hardships and efforts behind it.
From the leading to the first, the success of the Eight Horse Tea Industry is rooted in the keen insight into the wind direction, the consistency of quality, the forward-looking layout of the strategy, and the "champion spirit".
Love, perseverance and innovative exploration
The spirit of champion expands more possibilities for the tea industry
At the event site of "Eight Horse Tea Story, the Road to Champions", the two badminton world champions and the tea industry champion - Eight Horse Tea Industry met to break the circle boundary between sports and tea, and used tea as a medium to deeply analyze the importance of the champion spirit to the tea brand in the dialogue and exchange of tea fragrance.
△ Badminton world champions Lin Dan and Xie Xingfang exchanged conversations at the tea ceremony site (Photo courtesy of Eight Horse Tea Industry)
More important than the championship is the championship spirit. In this regard, Lin Dan's understanding is that the champion does not mean everything, what matters is the sportsmanship carried by the champion, which is a longer and eternal existence. Xie Xingfang said that the championship is not only about competing with others, but also about constantly breaking your own ceiling, not giving up, and overcoming yourself.
The spirit of the champion also runs through the development of the Eight Horse Tea Industry.
△ Wang Kunheng (first from right), co-general manager of Bama Tea Industry, shared the development concept of Bama with the guests (Photo courtesy of Bama Tea Industry)
Wang Kunheng, co-general manager of Bama Tea Industry, said bluntly that more important than honor is to do a good job in products, which is a down-to-earth step-by-step effort. Bama Tea Industry joins hands with tea masters and tea masters across the country to carry forward the intangible cultural heritage tea skills and jointly expand and strengthen China's tea industry. At the same time, by actively paying taxes and building a tea industry cooperative, we will organically integrate our own channel advantages and brand advantages with the resource endowments of major origins to create a value co-creation open platform for the majority of tea farmers and tea enterprises to participate in.
While digging deep into the gold producing areas of the major core origins to explore the origin of good tea, Bama adheres to the concept of "everything is user-centric", and continues to win the trust of the market with a leading training system, high-level staff, rich and diversified tea space experience and constantly upgraded and breakthrough store services.
With the two dimensions of products and services as the starting point, Bama Tea Industry strongly expands more possibilities for the development of the tea industry, so that high-quality Chinese tea can enter more tea lovers' cups.
Intangible cultural heritage is to lead to steady and far-reaching development
A worldwide exploration of the champion tea brand
The champion has unimaginable perseverance, and also shoulders a heavier family and national glory and social responsibility. Originating from a century-old tea family, Bama Tea Industry bravely assumes the social responsibility of the national brand and continues to lead the development of the industry with high standards and strict requirements.
Just like the champion who shows China's style on the world stage, the Eight Horse Tea Industry leads the promotion of Chinese tea to the sea. In 2023, Bama Tea Industry will be invited to appear at the United Nations Headquarters, the Chinese Embassy in the United States, and the Food and Agriculture Organization of the United Nations Headquarters, and will continuously hold the "Intangible Cultural Heritage Eight Horses, World Sharing" high-end Chinese tea global tasting in South Africa, the Republic of San Marino, Italy, Switzerland, Laos and other countries to show the charm of China's intangible cultural heritage tea culture to the world...... Using tea as a medium, establish a good image of Chinese tea in the international community, and provide more reference ideas for the development of Chinese tea brands.
△ Zhang Jun (middle), Permanent Representative of the People's Republic of China to the United Nations, and other guests listened to Wang Wenli (second from right), a national intangible cultural heritage inheritor and chairman of Bama Tea Industry, introduce the light of Bama East Lake and Pearl Tieguanyin (Photo courtesy of Bama Tea Industry) at the United Nations Headquarters
△ Zhao Long (third from left), Governor of Fujian Provincial People's Government, Wang Wenli (first from left), national intangible cultural heritage inheritor and chairman of Bama Tea Industry, and many tea lovers have a friendly exchange on Chinese tea culture (Photo courtesy of Bama Tea Industry)
△ Wang Wenli (first from right), chairman of Bama Tea Industry, presented "Light of Bama East Lake, Pearl Race Tieguanyin" to Lao Deputy Prime Minister Gijo (second from right) (Photo courtesy of Bama Tea Industry)
Implementing the spirit of the champion and strengthening the choice of the champion, the eight horse tea industry is still forging ahead on the road to the champion. With the breakthrough of brand strength, in the face of a larger international stage, the Eight Horse Tea Industry will undoubtedly usher in more challenges, and the future has a long way to go.
However, the Bama tea industry has also broken the boundaries of the industry again and again, proving to the world the development possibilities of Chinese tea brands, making Chinese tea present a new expression of the times, and making excellent traditional Chinese culture glow with new brilliance. With the unremitting efforts of the Bama tea industry, we have been able to see the possibility of building an international tea brand and the cutting-edge attempt of high-quality development of Chinese tea.
Editor-in-charge / Shi Tongtong
Editorial Board Member / Wang Miaorong