The wind of "listening to persuasion" is blowing from the Internet to the side.
Not long ago, the Hangzhou Municipal Comprehensive Law Enforcement Bureau announced the installation points of summer non-motorized lane awnings in Shangcheng District, Gongshu District, West Lake District and other areas this year. Compared with the original plan of 410 points, a total of 6 points have been added to 3 intersections, including the intersection of Gudun Road and Pingshui West Street, the intersection of Chongyi Road of Wenyi Road, and the intersection of Tongyi Road of Shixiang Road.
The addition of 6 points comes from the "advice" of the general public. At the beginning of March, the Hangzhou urban management department openly solicited opinions and suggestions from the public on the setting of awning points. In a week, 13 feedback from the public was received, including 8 specific points and 2 installation styles.
"We 'listen to persuasion'!" The relevant staff of the City Appearance and Landscape Center of the Hangzhou Municipal Comprehensive Law Enforcement Bureau finally determined 6 points that meet the installation conditions through more than 10 field surveys and investigations, and submitted to the traffic police department for consultation. For those who do not meet the requirements, they are also explained to the citizens in a timely manner.
Listen to people's advice and eat well. In the past, there were young people who "listened to persuasion" to change their image, and then there were umbrella bosses who "listened to persuasion" to counterattack and break the circle, and the existing government listened to persuasion to serve the people's livelihood. Netizens laughed: This wind of "listening to persuasion" blows as hard as possible.
(Awnings for non-motorized lanes in downtown Hangzhou.) Photo courtesy of the interviewee)
Feng Qi Cultural Tourism
If we want to talk about the source of the "listening to persuasion" wind, we should start from last winter.
Harbin ice and snow tourism is out of the circle, tourists from all over the world visit, starting from their own feelings, put forward a lot of suggestions. In order to retain guests and provide good service, "persuasion-style cultural tourism" has become the traffic password of Harbin. For a time, there were many followers.
The starting point of listening to persuasion is to respond to demand. The reason why "listening to persuasion" is that they see each other's sincerity.
Looking back on the cities that are out of the circle because of cultural tourism, Zibo's political communication people make tourists feel warm and meticulous; Shenyang's "Shenyang Station" has become an Internet celebrity check-in point in repeated adjustments, and Tianshui's "Malatang Line" has become the city's "rich line". These cities have proved in practice that the service brought by listening to persuasion is the foundation of a good meal in the cultural and tourism industry.
A few days ago, more than 1,800 thank-you text messages were sent to all parts of the country from the Lishui Yunhe Terraces Scenic Area, which had just been promoted to a national 5A-level tourist attraction. SMS thanking them for giving the local area the opportunity to "listen".
(A thank you text message from the Yunhe Terraced Scenic Area to the "fault finders".) Photo by Chao News reporter Lin Xiao)
"After the economic recovery, stimulating tourism consumption is an important way to promote the internal circulation of the economy. In the face of demand, the government has taken the initiative to respond to changes and provide better services, while also creating a new image of the city's cultural tourism. In the view of Xu Tao, director of the Department of Social Work at the School of International Culture and Social Development of Zhejiang Normal University, this is the reason why "listening to the wind of persuasion" first blew into the cultural and tourism department.
"You see, what everyone 'persuades' the most is often the needs of people's livelihood. Xu Tao said that from eating, drinking, and having fun to living and traveling, the small things of people's livelihood are popular areas for netizens to persuade each other. Netizens who speak often have the expectation that the relevant departments will "listen", which contains trust.
For example, Mr. Chen, who lives near the Yuhangtang River in Hangzhou, proposed that the remnants of the lotus by the West Lake are a beautiful winter beauty, so whether the withered reeds by the urban river can be preserved as a riverside scene, and also leave an extra home for the waterfowl to inhabit.
The urban management department of Hangzhou "listened to the persuasion", and they went to consult experts. Experts believe that reeds are wetland plants with ecological restoration functions, which improve water quality by absorbing nitrogen, phosphorus and heavy metals in the water. If not harvested in time, the withered reeds will sink into the water to rot and pollute the water body.
After comprehensive research and judgment, the urban management department gave an explanation to Mr. Chen. Although he did not listen to the "persuasion", Mr. Chen felt that the government departments attached great importance to the construction of river ecological diversity, and also felt respect.
From tourism consumption to urban governance, netizens are participating in more and more fields and scope. This wave of "listening to persuasion" began in cultural tourism and continued to spread, shaping a new image of the government in the Internet era.
(Hangzhou City River.) Photo courtesy of the interviewee)
Lower your body
What is the special significance of the government's "listening to persuasion"?
Chen Juan, deputy director and professor of the Public Management Teaching and Research Department of the Party School of the Zhejiang Provincial Party Committee, believes that the small stories of "listening to persuasion" are the micro and vivid embodiment of the mass line in the new era.
From the masses, to the masses. The mass line is the lifeline and fundamental work line of our party. Over the years, with the development of society and the iteration of information technology, the channels for collecting public opinions have been changing.
In the early years, through calls and letters from the masses, and later through the rise of new media such as media open hotlines, BBS online forums, and government affairs websites, entering the digital era, various government departments opened channels such as Weibo accounts and WeChat official accounts for government affairs, and public opinion demands have achieved blowout development.
At the beginning of the year, in the "shaking people" boom of cultural tourism in various places, the comment area of the official account of Zhejiang Cultural Tourism became a "wishing pool" for netizens: "Can you invite Chen Lijun" and "Want to see Chen Lijun's Vlog"......
"The Junjun you want is here!" A week later, @浙江文旅成功 "shake" to Chen Lijun, an actor from Zhejiang Xiaobaihuayue Opera Troupe. In just 3 days, many videos such as "Chen Lijun recommends hometown Shengzhou food" and "Chen Lijun's one-day performance Vlog" were quickly released. Netizens praised: "Zhezhejiang, you really listen to persuasion!"
("Zhejiang Cultural Tourism" officially released Chen Lijun's food promotion video)
"The essence of 'listening to persuasion' is that the party committee and government adhere to the process of taking the people as the center, taking the initiative to listen to the people's opinions, and responding to the people's opinions in a timely manner, which is not new. Chen Juan said bluntly, "But the new has a flavor of the times." ”
She believes that this is a new means of governance, with new channels and new ways of presentation in the new era. "With the help of new media, the government actively collects public opinions, responds to public opinions in a timely manner, and quickly solves problems, which realizes the closed-loop governance of the whole business process. "In the past, the public generally did not know whether the government adopted it, what it adopted, and how it was implemented. Nowadays, through the Internet, the interactive relationship between the government and the public is presented in a more real-time, open and transparent way.
At the same time, the interaction is fun and fun. The word "persuasion" is often accompanied by stubborn connotations, while "listening to persuasion" shows the process of being actively persuaded, which makes the word 'listen to persuasion' have a sense of humor, which is in line with the current Internet communication atmosphere. ”
This past weekend, Jiang Pengju, deputy mayor of Changzhou City, posted a video of watching the "Phoenix Legend" concert on his personal Douyin account, which made his comment area "transform" into a "wishing pool" for netizens.
Under the comments of netizens complaining that there were too few toilets in the concert infield, Jiang Pengju responded "today (21st) improvement". Subsequently, the audience was pleased to find that multiple rows of temporary toilets were added to the concert site on the evening of the 21st, and handwashing stations were added. Netizens praised "efficient and down-to-earth"!
(The deputy mayor of Changzhou City responded to netizens' demands online)
This is also a direct manifestation of the government's shift from management to governance. Chen Juan concluded that in the past, the government managed from a single subject from top to bottom, and now it is moving towards the co-construction, co-governance and sharing of multiple subjects led by the party committee and the government. ”
Behind "listening to persuasion" also embodies an open and inclusive political culture.
"For example, in Zhejiang, due to the developed private economy, government departments are relatively more service-minded. Chen Juan said that the recent three times and twice on the hot search, "the main thing can do anything" is the best proof, Zhejiang's integrity and pragmatism, the overall image of political communication and people is also alive.
Behind the "persuasion".
"Listening to persuasion" is both an opportunity and a challenge for the government.
In Xu Tao's view, "listening to persuasion" encourages netizens to speak freely and mobilizes the enthusiasm of everyone to participate extensively, which will help to achieve "everyone picks up firewood and the flame is high" on the basis of brainstorming, and at the same time improve the efficiency of policy implementation and reduce the cost of government interpretation. This is an opportunity.
But at the same time, it has put the government's ability to govern to a higher test. "The speed of response, the temperature of service, and the attitude of dialogue all need to be more meticulous and thoughtful. “
For example, Yunhe Terraced Scenic Area launched the activity of inviting you to "find faults", and after receiving more than 1,800 pieces of "finding fault" information, "we will integrate the same type of problems, or different problems in the same place, and finally summarize and sort out more than 280 opinions and suggestions." According to the relevant person in charge of the Yunhe County Culture, Radio, Tourism and Sports Bureau, the scenic spot has developed a problem collection and disposal mechanism, which is responsible for collection and summary, on-site verification, analysis and judgment, etc., and then handed over to the relevant responsible units for rectification and submission of feedback sheets within the time limit to form a full-chain closed-loop work system.
"It not only requires relevant staff to have sufficient knowledge and technical reserves and distinguishing ability, but also tests the ability of coordination and linkage between various government departments. Xu Tao said.
(Lishui City Yunhe Terraced Scenic Area.) Photo courtesy of the interviewee)
"The government should enlarge its ears, deepen its understanding of 'persuasion', improve its ability to distinguish 'persuasion', and transform 'listening to persuasion' into a kind of social and public governance wisdom. According to Zhang Zhi'an, a professor at Fudan University's School of Journalism and director of the Center for Communication and National Governance, the government should fully grasp the importance, representativeness and scientific nature of this more demanding examination paper.
First of all, it is necessary to comprehensively consider the importance of people's livelihood suggestions in terms of their urgency, breadth and breadth of benefits, so as to maximize public value.
Secondly, through data analysis, we should summarize the universality and representativeness of the fragmented proposals, and dig deep into the essence of public opinion behind the suggestions.
Finally, it is necessary to scientifically grasp the priority among many issues, "which involves the issue of efficiency and fairness, and forces the government to explore a refined and modern way of social governance." ”
The excitement begins with "listening to persuasion", but it should not stop at "listening to persuasion".
Zhang Zhi'an believes that "listening to persuasion", as a popular discourse, has the ephemeral nature of its hot topic. Governments at all levels should take a long-term view and think about how to transform this open and transparent form of government response into a normalized mechanism.
As the dominant form that runs through history and carries the current human civilization, the essence of the city lies in "communication". In other words, 'communicability' is the core value of the city, and the government's 'listening to persuasion' provides new inspiration for the systematic construction of a communicable city. Zhang Zhian said.
A communicative city should include multiple communication between people, people and cities, and between cities, "in which the frequency and equality of communication should be guaranteed." Zhang Zhi'an believes that this requires the city to have both convenient and diverse public opinion channels, but also an efficient and smooth response mechanism, "This is a test of the city's governance wisdom and the modernization of governance methods." ”
"Listening to persuasion" is only a façade. In any case, a city that is good at communication and a government that listens to the people's opinions will always be the most reliable backing for the residents living here.
Source: Chao News client Writer Li Rui, Lin Xiao, Zhou Suyu