On April 19, 2024, L'Oréal launched the "Empowerment Program for Girls in Science and Technology" in Shanghai, which aims to create a platform for secondary school girls to communicate with female scientists in close proximity, light up more girls' scientific dreams, inspire them to study science, inherit the spirit of scientists, and contribute to China's scientific and technological innovation in the future.
L'Oréal's "Girls in Science and Technology Empowerment Program" is divided into three projects: "Please Come in - Invite Female Scientists to Campus", "Go Out - Take Girls into Real Science Laboratories", and "Broadcast - Break Geographical Boundaries and Spread the Seeds of Science with Video Science Lessons".
Female scientists will visit secondary school campuses and give lectures on popular science to encourage girls to choose science bravely and devote themselves to science.
At the same time, those female students who have already explored scientific research on campus will also "go out" to the laboratories of female scientists and the award ceremony to complete zero-distance co-creation with female scientists. At the same time, L'Oréal also used videos to allow science and technology girls and scientists to record public science courseware together, so that more students, especially students from nearly 100 urban and county schools across mountains and seas, can learn about scientific knowledge in different fields.
"L'Oréal has a strong focus on women, with a nearly one-to-one ratio of men to women in management, and the founder of L'Oréal is a scientist, and scientific and technological innovation provides the cornerstone of L'Oréal's revenue. ”
Twenty-six years ago, L'Oréal launched the "For Women in Science" programme within the Group, which rewards and finances women scientists. Lan Zhenzhen said: "From the perspective of corporate social responsibility, I hope to be the hands behind the empowerment of women. Women's development is like a pyramid, from the bottom of the tower, the waist of the tower and the top of the tower, to support you at the bottom of the tower, to help you in the middle of the tower, and to lift you at the top of the tower, which is L'Oréal's social responsibility. ”
As we all know, L'Oréal is not only a beauty company, but also a technology company, and its technology and products are supported by science and technology. Lan Zhenzhen believes: "In the transformation from "beautiful new potential energy" to "beautiful new quality energy", it is necessary to create new concepts from the concept of subversiveness to lead the industry forward, and also to come up with data to show that the contribution of beauty to the economy is very large. First of all, we must pay attention to consumers, in fact, we must pay attention to sustainable development, and finally we must be kind to the society and do things that contribute to the society. ”
Returning to the issue of the "Tech Girls Empowerment Program" to help women in remote areas, L'Oréal invested real money to contribute to society. Lan Zhenzhen said: "I hope to enter 100 middle and high schools every year, covering 100,000 middle school students, and use L'Oréal's resources to connect Chinese scientists, young scientists, and older generation scientists to the world, and truly help young female scientists and female science and technology students." ”
This sense of social responsibility has been with L'Oréal since she joined L'Oréal more than 20 years ago. Lan Zhenzhen recalled that since she joined the company, the company's concept of social corporate responsibility has been very strong, positive and interesting. There is a lot of room for policies from the headquarters to the region. The headquarters cooperates with UNESCO, and cooperates with Chinese young women scientists, the All-China Women's Federation, and the Association for Science and Technology in China. Starting from love, we will create more, more open, more suitable for China, and more suitable for local public welfare projects and women's empowerment projects.
This is how L'Oréal has been committed to contributing to society for more than 20 years, regardless of remuneration.