This spring, cultural tourism is "on fire" and intangible cultural heritage is "alive". Gansu Zuiguan Gong, Chaoshan Ying Song and Dance, Yuyuan Lantern Festival, Quanzhou Lantern, Chagan Lake Winter Fishing, Xiangxi Miao Inspiration...... Various intangible cultural heritage cultures have set off a "folk fever" of intangible cultural heritage tourism.
From April 25th to 27th, the 2024 Leisure Tourism Industry Exhibition, hosted by Shandong Tourism Industry Association and Shandong Cultural Industry Development Association, and undertaken by Shandong Xinlangya Investment and Development Group Co., Ltd., will be held at Linyi International Expo Center. The exhibition closely follows the integrated development of "intangible cultural heritage + tourism" culture and tourism, carefully creates the theme scene of "Qifeng Luyun Fireworks", brings together the "old crafts" from all over the province, and interprets the new charm of traditional handicrafts and intangible cultural heritage to the audience through various forms.
Renderings of the scene
"Out of the circle" popular models appear frequently
Old crafts are given a new lease of life
Intangible cultural heritage skills and inheritors from all over the province gathered together, including many popular products, and under the collision of old skills and new fashion, traditional culture burst out with the vitality of the times.
In recent years, the emergence of young craftsmen has brought new ideas to intangible cultural heritage. They inherit the tradition, boldly innovate, and make the traditional skills glow with new vitality. As a "post-80s" intangible cultural heritage inheritor, Li Bin, the sixth-generation successor of Li Pai dough sculpture, has been focusing on dough sculpture teaching for nearly ten years, constantly breaking through the framework of traditional dough sculpture and innovating the theme and technique of dough sculpture. This exhibition brings cultural and creative works such as "Twelve Zodiac Signs of the Lion Awakening" and "Five Elements of the Dragon", which combine the image loved by young people with traditional culture, and the works are exquisite and ingenious, with a strong cultural atmosphere and artistic attraction.
Dough sculpture "Five Elements of the Dragon"
Li Cheng, the representative intangible inheritor of Shandong lacquerware skills, combines lacquerware skills with Heze traditional culture and actively promotes the innovative development of the lacquerware industry. The peony cultural and creative lacquerware series products brought this time, with Heze peony as the theme, using a variety of lacquer production processes, are handmade, and are more "dazzling" under the dual blessing of intangible cultural heritage and culture.
History originates from its origin, and culture casts its soul. The frequent "out of the circle" of intangible cultural heritage has added cultural connotation and the color of the times to the city. Juancheng County Lu Jin Arts and Crafts Co., Ltd. will bring Juancheng Lu Jin skills as an important part of the invitation of the head of state of the 2018 Shanghai Cooperation Organization Qingdao Summit. Zibo Kelly Silk Co., Ltd. brought Zhoucun silk, which is listed as one of the "three-piece sets" of Zibo cultural soul, and silk cultural and creative products such as Kelly brocade paintings, grass and wood dyed silk scarves, and digital printed silk scarves have given silk new vitality.
Kelly's tapestry painting
Old craftsmanship creates new value
Write the "Linyi Picture Scroll" of Rural Revitalization
Cultural self-confidence has led to the fire of "handmade in Shandong". In Linyi, intangible cultural heritage has leveraged the development of the industry, and a number of handicraft skills have gradually formed an industrial cluster development model, driving villagers to increase their income and become rich, and many products have gone abroad and sold to the world, becoming a pillar industry of rural revitalization. These "old crafts" that create "new value" in rural revitalization will also come to the exhibition site.
From fruit baskets and baskets to furniture cabinets, a small wicker is woven into a big industry. After years of development, Linshu willow weaving has formed a foreign trade export-oriented industrial system integrating planting, processing and export, and has been selected into the national intangible cultural heritage list. Linyi Ora Agricultural Comprehensive Development Co., Ltd. will participate in the exhibition with the creative life scene created by willow handicrafts. The slender wicker is connected to the international market at one end and thousands of households at the other. ORA has established long-term supply cooperation with Wal-Mart, Carrefour, IKEA and other internationally renowned enterprises. Under the background of rural revitalization, the Euler poverty alleviation workshop has been renovated, driving many idle people and the elderly in the village to increase their income by making willow weaving, and actively building a "willow weaving industrial park", relying on the industry to solve the upstream and downstream supply chain employment of more than 8,000 people, and the products are sold to more than 30 countries and regions such as Europe, America, and Japan. In 2022, sales reached 180 million yuan and grew rapidly at a rate of more than 30% per year.
Mohs velvet embroidery work "Confucius"
The fine needles of the velvet line dance skillfully, and the "oil painting" has to be opened to the fingertips. In the 100-year heritage, Mohs velvet embroidery continues to improve and innovate, both ornamental and practical, and has a unique artistic style, the products are favored by the market, exported to more than 50 countries and regions, sales of 20 million. Linshu Zongrong Handicrafts Co., Ltd. will bring a series of velvet embroidery leisure tourism products, more than 2,000 different colors of pure handmade plush thread, shape, color, god, light ingenious fusion, historical legends, red stories, life pictures, natural scenery and so on in the checkered linen vividly presented, these products not only have high humanistic value and collection value, but also become thousands of villagers around the "magic weapon to get rich".
Fei County hand-embroidered works
Take the needle as the pen, and the thread as danqing. Shandong Jinsheng Arts and Crafts Co., Ltd. will bring Bian Chengfei fragrant purse, belly pocket, tiger head hat, tiger head pillow, ear pillow, tiger head shoes and other Fei County hand-embroidered works, bright colors, simple shape, flexible and changeable, reflecting the simple and natural folk customs. Relying on the provincial intangible cultural heritage fee county hand embroidery, the company has set up an intangible cultural heritage workshop in Cuijiagou Village, a provincial key poverty-stricken village, to drive the surrounding poverty alleviation households, the disabled, and the elderly to achieve employment and entrepreneurship, and help the per capita annual income increase of 20,000 to 30,000 yuan. Six inheritance training bases have been set up in many villages, so that left-behind women can earn dozens of yuan a day by watching their children cook without going out or leaving the hospital. "Feixian hand-embroidery has become an important industry for the local government to consolidate the achievements of poverty alleviation and effectively connect with rural revitalization.
Intangible Cultural Heritage Inheritance Research Trip
Help traditional culture "live".
With the enrichment of communication media, intangible cultural heritage skills have returned to people's attention, and traditional culture has been newly expressed. In recent years, the whole body has been upright and innovative, actively creating new cultural interaction scenes, exploring new models of intangible cultural heritage inheritance, and singing new rhymes of cultural heritage. Intangible cultural heritage research is one of the important means to "live" cultural inheritance.
As a provincial-level intangible cultural heritage tourism experience base and a provincial-level intangible cultural heritage education practice base, Weihai Jichengxuan Intangible Cultural Heritage Protection Co., Ltd. brings traditional skills such as metal forged copper, copper engravings, carved porcelain, and paper baskets to the scene, combining excellent traditional culture with local education, moral education and knowledge learning, and creating a traditional culture learning and exchange window that "everyone can participate in and everyone can benefit".
Yellow River mud pot
Dongying Jianxing Ceramic Products Co., Ltd. is a practice base in Kenli District focusing on the "Yellow River Estuary Black Pottery", and there are a series of research projects such as the Black Pottery Collection Hall, the Folk Customs Exhibition Hall, and the Chinese Culture Museum in the research base park. The site will bring the Yellow River mud pot, mud cup, mud bowl, mud whistle, ringing eggs, reverse flow incense and other products. Dig a handful of mud and sand from the mouth of the Yellow River, pull the blank by hand, shape it, and polish it...... The soil has been given a new lease of life. Walking into, understanding and falling in love with intangible cultural heritage, more people have understood the charm of traditional culture during research trips.
Source: Lanshan District Rong Media Center
Editor: Wang Wenjing
Duty Officer: Shang Wei