On April 21st, Jianyu Oriental Aesthetics Night was successfully held in Jintong Shier, Beijing. This Jianyu Oriental Aesthetics Night was initiated by the "Great Female Boss" platform, and organized by Beijing Jianyu Fashion Technology Co., Ltd. in conjunction with China Fashion Magazine, Jintong Shier, Aomi Biotechnology and French Gati Watch.
"Amazing Female Boss" is the world's leading high-end platform for business women, as well as an advocate and promoter of aesthetic lifestyle, adhering to the concept of socialization, growth and expansion, helping elite women solve the needs of "personal growth", "corporate growth" and "better life", and obtain spiritual value and wealth benefits.
As a young brand established only six years ago, JANEIU focuses on the field of "new Chinese" customization, providing elite women with dressing solutions that adapt to the needs of different occasions and diversified styles, and are widely praised in the market.
In 2024, national style clothing will become a hot spot for consumption, which not only reflects consumers' love and pursuit of traditional culture, but also reflects the integration trend of modern aesthetics and traditional cultural elements. As an important representative of national style clothing, "new Chinese" clothing has been favored by more and more people for its unique design and profound cultural connotation.
Yu Qingqiu, CEO and chief designer of Jianyu Fashion Technology and founder of the great female boss, cleverly integrated a large number of traditional Chinese elements into the clothing design with the theme of "Blooming Flowers", making the whole show not only a visual feast, but also a profound cultural experience.
Inspired by the flowers that bloom in spring and summer, Yu Qingqiu incorporates the shape, color and meaning of the flowers into every detail of the garment. In the selection of fabrics, she uses silk, Song brocade, cotton and linen and other materials with traditional Chinese characteristics, so that the clothing has both texture and traditional charm. In terms of color matching, the poetic and gentle colors such as distant mountain purple, sky water blue, moon white, Yao yellow, and water red in traditional Chinese colors are used to create a visual effect that is both dynamic and elegant. In terms of style design, Yu Qingqiu has absorbed the essence of traditional Chinese clothing, such as classic elements such as disc buckles, oblique plackets, plackets, small stand collars, and raglan shoulders, and combined with modern aesthetics and wearing habits to improve and innovate. Through cutting, splicing, embroidery and other techniques, the traditional elements are perfectly combined with modern design to create a "new Chinese" national style clothing that is not only in line with modern aesthetics but also full of traditional charm.
The whole show showed the charm of traditional Chinese culture vividly through exquisite costumes and unique themes. The audience felt as if they were in a dream full of flowers, feeling the unique charm of traditional culture and the innovative power of modern design, and experiencing the charm of oriental aesthetics.
After the show, the guests enthusiastically interacted with each other, tried on the show clothes and matched them with different jewelry and watches, and tried on these "new Chinese" clothes by watching, touching, and trying on these "new Chinese" clothes, trying new styles and discovering more possibilities for themselves. Yu Qingqiu said that the theme of "Blooming Flowers" is also an expression of the beautiful blooming of women like flowers, and she hopes that through a big show and an event, more women with similar tastes and common pursuits will be linked, and everyone will explore a way of life that contains oriental aesthetic culture, so that people can intuitively feel and experience the essence of oriental aesthetics in the offline aesthetic field.
Yu Qingqiu has a unique understanding of "new Chinese style": "In my eyes, 'new Chinese style' is actually more like a fusion, breaking the boundary between tradition and present, integrating ancient and modern, Chinese and Western, not only to meet the aesthetic interests of contemporary women, but also to meet their daily wear needs on different occasions." ”
Her design also contains the concept of environmental protection, "many people may have concerns, the 'new Chinese' clothes buy back and don't know how to match, in fact, some of the existing dresses, shirts, and even jeans in our wardrobe can be mixed and matched, different elements can collide with different fashion feelings, which is also the original intention and concept of my design." "Yu Qingqiu hopes that the 'new Chinese style' can be universally introduced into people's daily lives through wearing, and gently increase the utilization of existing clothes in the wardrobe, rather than replacing them.
Liu Xiaoqing, editor-in-chief of "China Clothing", said that as an industry journal, this is an attempt to extend to the C-end for cross-border cooperation. "New Chinese" clothing, not only to advocate, but also to guide, hope that through such activities, more consumers can appreciate the beauty of traditional Chinese culture, but also let more "new Chinese" clothing combined with contemporary fashion into daily life.
The Jianyu Oriental Aesthetics Night not only demonstrated the beauty and uniqueness of "new Chinese" clothing, but also conveyed the respect and inheritance of the JANEYU brand to traditional culture, allowing people to see the perfect combination of traditional culture and modern design, and also inspiring more people to love and pursue national style clothing. It is believed that in the future, the "new Chinese" clothing containing oriental aesthetics will continue to bloom its unique charm in the fashion industry and become an important choice for more people to show their personality and pursue cultural identity.