"Wu" has horses to protect the country.
"Wen" has Hu Xijin and Sima Nan!
Recently, the famous independent scholar and social critic Sima Nan's movie "Beyond the Heavy Mountain" has appeared in theaters.
So how is the box office of this film?
First, the box office hit the streets.
On the eve of May Day, the head films avoided it one after another.
Last Friday's schedule was particularly deserted.
In the 16th week of 2024 (April 15-21), the mainland box office rankings were released, and the market totaled 293 million, down 31% from the previous 15 weeks, and the market was controlled by old films.
The top three are "Godzilla vs. King Kong 2", "What kind of life do you want to live" and "Let's Shake the Sun Together".
Only two well-known new films made it to the list.
One is the fan-oriented animated film "Digimon 02: The First Call", which received 9.6 million box office in its opening weekend, ranking eighth.
One is "Diary of a Youth", which just won 12 nominations at the Hong Kong Film Awards, and the box office in three days scored 7.2 million, ranking ninth.
The rest of the new films have become "cannon fodder", including "Goodbye Groundhog", "Fairy Tale World", "Vanishing Puppet", "Jin's Video Store", "Chinese Driver Zhou Guanyu", "Rooftop Football", "Crazy Monday" and so on.
Among them, Sima Nan's "Beyond the Heavy Mountain" had a box office of only 580,000 in the first weekend, ranking 27th.
Anyone with a discerning eye knows at a glance that "Beyond the Mountain" has hit the street at the box office.
II. Oral monument.
"Beyond the Heavy Mountain" sets the story after the turn of the millennium, telling the story of Tang Xiaolin, a teenager from a poor mountainous area, who was cheated out of tuition fees when he first came to the city to go to college, and had to start a life of exile.
It is the first feature film written and directed by Liu Zixin, starring Sima Nan, and there are also actors such as Jian Yuxi, Feng Bo, Gao Yalin, Lai Xi, Jiang Kaitong, and Liang Tian.
To be honest, I didn't watch the movie, so it's inconvenient for me to comment, Brother Brown excerpted a short comment on Douban for reference:
Comment 1:
When the film is bad to a certain extent, you don't have to think about the logic in the play at all.
The stupid plot, the shaky shots, the shoddy editing, the cheap music, and the green screen special effects and the end credits, this kind of movie is compressed into a ten-minute promo, and I don't even look at it twice.
Comment 2:
The whole film seems to be suffering for the sake of suffering, the son's every approach is difficult to understand its logic, the characters that appear are like numb NPCs, the next line will not appear if the plot is not triggered, and the good guys and bad guys are very face-washed.
Comment 3:
Selling miserably for the sake of selling miserably, the shooting was very embarrassing, and the uncomfortable music, I felt like sitting on pins and needles, like a mango on my back, and like a fish in my throat.
Comment 4:
The first super bitter tearjerker blockbuster of the year, crying to the depths of love until spitting, the plot logic is invincible!
When a student was stolen at the train station, the school did not call the police, but called the security guard.
Kobayashi, a prospective college student, also acted very well, picking up garbage in the trash can, and performing a feeling of stealing treasures in a museum, which made people nervous.
There is also a group of comedians who make cameos, responsible for jumping out of the plot and being funny, with a 90-minute plot and a 10-minute story stretched to five days.
In order to perform, I obviously hid under the eaves in the heavy rain, but I didn't hide, and I got drenched in the rain on the way, and praised the actors!
Comment 5:
The simplicity of rural children has formed a stark contrast after coming to the city, kindness should not be bullied by evil, kindness and simplicity are virtues.
"Beyond the Mountain" is not a commercial blockbuster, but a small-budget and small-production literary film, this movie has its own unique charm and depth, I believe that as long as everyone is willing to watch, they will find its beauty.
The polarization of word-of-mouth is very serious, some fans directly gave a five-star praise, some of them gave a star directly for embarrassment, and some viewers who really watched it, but the reviews were not good.
Regardless of whether the reputation is good or not, the popularity of this movie can be regarded as out, because Sima Nan plays Xiaolin's father in the film, and he is an Internet celebrity, so the attention will naturally be high.
3. Sima Nan.
Chen Kexin wanted to do "Sauce Garden Alley" and invited a large number of stars, including many traffic stars, such as Yang Mi, Zhao Liying, Yi Yang Qianxi, etc.
Tsui Hark wants to shoot "The Legend of the Condor Heroes: The Great Hero", and asked Xiao Zhan to star.
Lu Chuan's "749 Bureau" let Wang Junkai take the lead.
The producers just took a fancy to their traffic, and the movie was popular before it was released from the beginning of the project, and the box office will naturally explode when it is released.
Similarly, the filmmaker of "Beyond the Heavy Mountain" also took a fancy to Sima Nan's personal traffic and invited him to act, also wanting to win a high box office.
Sima Nan's personal social platform has a total of more than 60 million fans, and logically speaking, this appeal should be equivalent to that of a top traffic star.
But the film's opening results are unexpected.
On April 20, it only got 500,000 on the first day of release.
The day plummeted to 45,000.
54,000 on the third day.
As of press time, "Beyond the Heavy Mountain" was only 680,000 in 4 days, with a predicted box office of 1.21 million and a revenue of 219,000 for the film.
A movie, even if it is a low-cost investment theater movie, has a budget cost of at least 5 million, and according to the box office of 1.21 million in the next release, the filmmaker will get a net income of 450,000, plus 1 million sold to streaming media platforms.
No matter how you calculate it, the box office hit of "Beyond the Mountain" is a foregone conclusion.
The income of 1.45 million may not be enough for the actor's salary.
No matter how bad Sima Nan is, he wants a salary of 500,000 yuan, and there are a number of comedy stars, even if he makes a cameo appearance fee of hundreds of thousands.
In addition, filming equipment and venues are rented, on-site service and recording, makeup, photography art, soundtrack, group performance salary, crew and production site living expenses, including vehicles, food and accommodation, etc.
There is also post-production and the most expensive publicity work, 1.45 million is far from enough.
And what about Sima Nan?
Of course, he has not been idle, and he has been working hard to promote the movie since its release.
On the day of the premiere, he posted a video linking the movie he starred in to major events in history.
Then forward the movie reviews and after-viewing feelings of the big V.
Yesterday, he said that his movie was also on the hot search list.
announced one after another, it is said that the box office will improve, but the reality is very cruel, Sima Nan's 60 million fans are unmoved.
With such a huge fan base, if 1% of fans can support it, the box office will not be so bleak.
60 million fans, 1% is 60,000 moviegoers, calculated according to the ticket price of 30 yuan to 40 yuan, it can almost produce 1.8 million to 2.4 million box office, and now it is only 680,000 box office in 4 days, what does it mean?
Is Sima Nan's fan monetization ability so poor?
Let's analyze it:
One aspect is that there are very few films scheduled in theaters, for example, I want to go to see this movie, but local cinemas don't schedule films at all, and I can't see it if I want to see it.
Another aspect is that Sima Nan's fans are older and do not belong to the main movie-watching group. Just shout slogans on the Internet to support it, who really goes to see it!?
For this reason, Sima Nan has already found a good step for himself: for a literary film like this, the promotion cost is almost non-existent, and even after it is released, the box office will not be much better.
You see, Sima Nan is still very shrewd!
IV. Conclusion.
In fact, Sima Nan really had the identity of an actor.
In 1993, he made a cameo appearance in "I Love My Home".
When Dapeng made short videos, he also made a cameo appearance.
Some netizens suggested that Sima Nan should make an autobiographical film and make a biopic of his past life experience.
For example, crusade against celebrities, attack various social phenomena, and how ants move to buy houses abroad, etc.
I believe that the box office will be a big hit.
Back to "Beyond the Heavy Mountain" itself, if it weren't for Sima Nan, who would pay attention to this movie?