Do you still remember the country's first porcelain culture fireworks live drama "National Color Liling" that premiered in Liling during the New Year's Day?
With the climax of the plot, the fireworks bloom in front of the audience, the night is the curtain, the fireworks are the brushes, the brilliance flows, the sparks flow down, the field of vision is filled with brilliance, a wave does not disappear, a wave blooms again, the fireworks are intertwined with each other in the night sky, and the colorful underglaze multicolored porcelain complement each other, telling the fate of fireworks and porcelain on this land.
The combination of porcelain and fireworks is the unique business card of the city of Liling. The ceramic industry is hot, and the fireworks are not far behind, with the editor, appreciate the charm of Liling, the hometown of fireworks, and see what kind of new flame blooms in the millennium Lihua?
It is a firework, and it is also a thousand-year-old "Li" flower
As the "hometown of Chinese fireworks", the history of Liling firecrackers can be traced back to thousands of years, and it is the hometown of Li Jin, the "ancestor of fireworks". According to legend, in the Tang Dynasty, Li Jin, a native of Mashi Village, Liling, invented firecrackers to get rid of evil spirits, experienced the transformation of "starting in the Tang Dynasty and flourishing in the Song Dynasty", reached its peak in the Ming and Qing dynasties, and became a skill for the people to survive. According to the Republic of China's "Liling County Chronicles • Industry and Commerce" records: "In the spring of the 10th year of the Republic of China (1921), the county was in a famine, and the hungry people in various townships went to other places to eat. ”
Today, Liling is one of the four main production areas of fireworks in the country, with 176 fireworks and firecracker production enterprises, and 9 categories of fireworks products, more than 4,000 varieties, accounting for about one-tenth of the global market share. There are leading enterprises such as Kefu, Geely, Hengda, Lai's, Fuxing, etc., and a series of well-known fireworks brands such as Kefu Fireworks, Legend Fireworks, Fangfang Deli, and Lai Jichang. The production and sales of Liling fireworks and firecrackers machinery accounted for more than 80% of the country, and the country's first combined fireworks automatic production line was successfully developed, and the automatic production of firecrackers was listed as a national pilot.
It is an industry and a new favorite of cultural tourism
"There are three treasures in Liling, ceramics, fireworks and stir-frying" "Come to Liling, play with fireworks, eat stir-fry, and pick up porcelain". In Liling, firecrackers are not only an industry that has been passed down and developed for thousands of years, but also has long become a unique business card that attracts tourists to Liling.
During the 2024 New Year's Day holiday, the drama "Guocai Liling", which combines the characteristics of fireworks and porcelain, will attract many foreign tourists to Liling. Liling Cultural Tourism Recommendation Officer and Douyin blogger @Aerial Photography Zhuzhou once said that many of his fans came to Liling to watch fireworks after knowing that Liling fireworks were very beautiful through the video.
In Liling, fireworks are not only an embellishment of festivals and ceremonies, but also a part of the immersive experience. In organizing college students and self-media experts to come to Liling to play and check in, it is also a must-have project to set off fireworks and watch fireworks together. Fireworks huts arranged all over the city and special fireworks spots on both sides of the river are even more immersive for foreign tourists.
It is an Internet celebrity, and it is also a development opportunity
The "Gatling" that you can use to release the fire with your own hands, the jellyfish fireworks that float in the night sky, and the fairy stick, a photo artifact with a sense of atmosphere...... For young people who enjoy fast-paced entertainment such as "special forces" tourism and Internet celebrity check-in places, fun and interesting fireworks can undoubtedly bring enough excitement and freshness. Zhou Xiaoyan, secretary general of the Liling Fireworks and Firecrackers Chamber of Commerce, introduced, "The sales volume in the first quarter of this year increased by 17.8% year-on-year, and the sales of Internet celebrity products such as Gatling and jellyfish fireworks were hot. ”
"Gatling" and other modeling toy fireworks have become Internet celebrity products, which also indicates changes in fireworks use scenarios and consumer groups. Different from traditional fireworks and firecrackers such as weddings and festivals, the target group of trendy scenes such as parties, music festivals, and travel experiences is younger. The pursuit of new things by young people is also forcing fireworks manufacturers to change their thinking, take innovation as the driving force for enterprise development, and seize development opportunities. Zhou Xiaoyan said, "Our industry should continue to innovate according to the preferences of young people to create more fireworks products that young people like." ”
Innovation in inheritance and development in innovation, Liling fireworks industry has been inherited for thousands of years, and has undergone transformation. The 5th China Fireworks Expo and 2024 Liling Fireworks and Firecrackers Fair will be held in Liling from April 29 to May 1. At that time, there will be more unique products of Liling firecracker enterprises, let us look forward to the wonderful bloom of "Damei Lihua" in Liling!