Recently, Li Auto announced the price adjustment of its four models, involving the 2024 Li L7, L8, L9 and Li MEGA. According to the official announcement, the price of the Ideal MEGA model was reduced by 30,000 yuan to 529,800 yuan, while the price of the Ideal L7, L8 and L9 series was reduced by between 18,000 yuan and 20,000 yuan. It brings a more competitive price advantage to consumers.
First of all, let's look at the ideal L7, as a medium and large SUV, there are currently three configuration models on sale: Pro, Max, and Ultra. Before the price adjustment, the price of the Pro version was 319,800 yuan, the price of the Max version was 349,800 yuan, and the price of the Ultra version was 379,800 yuan, and after the price adjustment, the price of the Pro version was reduced by 18,000 yuan, and the price of the Max version and the Ultra version were both reduced by 20,000 yuan, with a price range of 301,800 yuan to 359,800 yuan.
The Ideal L8, which is also positioned in the mid-to-large SUV market, has also been launched in three configurations: Pro, Max, and Ultra. Before the price adjustment, the price of the Pro version was 339,800 yuan, the price of the Max version was 369,800 yuan, and the price of the Ultra version was 399,800 yuan, and after the price adjustment, the price of the Pro version was reduced by 18,000 yuan, and the price of the Max version and the Ultra version were both reduced by 20,000 yuan, with the price range of 321,800 yuan to 379,800 yuan.
As a large SUV, the Li L9 is available in two configurations: Pro and Ultra. Before the price adjustment, the price of the Pro version was 429,800 yuan, and the price of the Ultra version was 459,800 yuan, and after the price adjustment, the price of the Pro version and the Ultra version was reduced by 20,000 yuan, and the price range was 409,800 yuan to 439,800 yuan.
As a large pure electric MPV, the price adjustment of the Ideal MEGA is the most significant, and the price has been reduced by 30,000 yuan, and the adjusted price is 529,800 yuan.
At the same time, the official provides car purchase rights worth 10,000 yuan for the above four models, including 5,000 yuan optional fund and 5,000 yuan home charging pile and installation services. Not only that, Li Auto did not "backstab" the old car owners, and provided cash rewards of the same value to the owners of these four models.
Combined with the price reduction of 14,000 yuan for all Tesla models some time ago, the price adjustment of Li Auto is not only a price war to follow the brand, but also one of the measures for Li Auto to continue to strengthen its market competitiveness.
Of course, in addition to the price reduction, the configuration and performance of the model itself have also attracted much attention.
In terms of products, the ideal L7, L8 and L9 series models all have advanced power systems and intelligent configurations. For example, the L7 series uses a 1.5T extended-range hybrid system equipped with a Qualcomm 8295 chip to provide humanized functions such as a smart refrigerator, while the L8 series comes standard with air suspension and provides comfort features such as a 10-point massage function, while the L9 series introduces high-end features such as "magic carpet" seats and Samsung's fourth-generation OLED screen.
The Ideal MEGA has attracted the attention of many consumers with its unique appearance design and advanced intelligent driving configuration. Equipped with a dual-motor four-wheel drive system and AD Max intelligent driving software and hardware, it supports full-scene intelligent driving and intelligent parking and other functions, making it have a certain competitive advantage in the large MPV market.
Judging from the sales data, in March this year, the sales volume of the ideal L7 reached 10,768 units, the sales volume of L9 reached 8,595 units, the sales volume of L8 reached 6,392 units, and the sales volume of MEGA units reached 3,229 units.
In general, in the domestic new energy vehicle market, almost all brands are fighting a price war and desperately trying to boost sales. This ideal price adjustment is expected to further stimulate market demand and is expected to have a positive impact on the market.
Editor/Sugeng