A few days ago, China Pet Co., Ltd. released its 2023 annual report. During the reporting period, the company achieved operating income of 3.747 billion yuan, a year-on-year increase of 15.37%, and net profit attributable to shareholders of listed companies of 233 million yuan, a year-on-year increase of 120.12%.
"FMCG" learned that in 2023, the overseas main business income of Zhongpet Co., Ltd. will be 2.662 billion yuan, a year-on-year increase of 13.44%. The domestic main business income was 1.086 billion yuan, a year-on-year increase of 20.40%. In terms of sub-categories, pet staple food contributed sales of 577 million yuan, a year-on-year increase of 60.23%, pet snack sales of 2.351 billion yuan, a year-on-year increase of 9.81%, and canned pet food sales of 635 million yuan, a year-on-year increase of 5.76%.
On the brand and product side, the core independent brands of Zhongpet Co., Ltd. include: wanpy naughty, New Zealand ZEAL Zhenzhi, and Toptrees leading.
In 2023, wanpy Naughty will co-arrange hit songs with hip-hop artist KNOWKNOW, and jointly open the first pet-friendly store in Shanghai with Guanglianshen. Wanpy Naughty has successively launched a variety of dry and wet food products such as the original power dog staple food can, raw bone and meat double food, and naughty big full cans, and in terms of snacks, Naughty has launched a full score bucket integrating freeze-dried and staple cat strips.
wanpy顽皮
New Zealand's ZEAL Zhenzhi's word-of-mouth explosive No. 0 staple food can has been upgraded, and a new 100% grass-fed original cut air-dried series of dog snacks and seafood original cut freeze-dried series cat snacks have been launched, and He Chaolian has been invited as the brand spokesperson.
Toptrees takes the factory as the core to create a "peace of mind" somatosensory brand mentality. Relying on the special activities of the first season of "Change Me to the Factory", the real environment and working status of the pet food factory will be presented to pet parents.
On the supply chain side, in June last year, Zhongpet Huada Irradiation Center was officially inaugurated, which is the first in-depth cooperation between Zhongpet Co., Ltd. and Guangzhou Huada Biotechnology Co., Ltd., a well-known domestic irradiation sterilization company, which can not only help realize the strict control of the product production process, but also help the supply chain reduce costs and increase efficiency. At the same time, the "one thing, one code" project of Zhongpet Co., Ltd. was personally guided by Mr. Hao Zhongli, the founder and chairman of Zhongpet Co., Ltd., and was officially launched last year.
Mr. Hao Zhongli, founder and chairman of Zhongpet Co., Ltd
2024 is the first year of the new five-year strategy of Zhongpet Co., Ltd., and opportunities and challenges still coexist. Zhongpet adheres to the core of independent brand building, focuses on the domestic market, accelerates the expansion of overseas markets, steadily promotes the layout of the global industrial chain, and consolidates the scale of traditional OEM business.