On April 18, Ideal threw a bomb on the car market below 300,000, and the emergence of Ideal L6 is bound to have a lot of impact on the new energy SUV market below 300,000.
#30万以下的理想L6来了#
Why is the ideal open on the track below 300,000
According to the data released by the China Association of Automobile Manufacturers, the sales of passenger cars in mainland China will reach 26.063 million units in 2023, of which 4.957 million passenger cars with a price of 200,000 yuan to 300,000 yuan will be sold, accounting for 19% of the overall sales of passenger cars. Honda and even BMW have a layout in the market between 200,000 and 300,000, and their competition is extremely fierce.
But the more fierce the competition, the bigger the cake in this market, from the market performance in recent years, the 200,000 to 300,000 range of the car market growth is very fast, especially new energy vehicles have become the darling of this price range.
In 2023, the overall sales of vehicles in the range of 200,000 to 300,000 will increase by 28% year-on-year, of which the sales of new energy vehicles will reach 2.28 million, a year-on-year increase of 129.4%.
In the face of this huge and cruel market, why did Ideal choose to join? What are the advantages of Ideal L6, and can it be recognized by the market?
The release of Ideal L6 has given you the answer to these questions.
Strength allocation, price reduction does not reduce sincerity
Ideal L6 is a five-seater luxury SUV specially built for young families after 3 years of positive research and development by Li Auto, with a price of 249,800-279,800, and the luxury car in the price range of 200,000 to 300,000 is the most competitive and the most powerful.
At present, there are a total of 5 cars in Ideal Auto, namely Ideal L9, Ideal L8, Ideal L7, Ideal MEGA, and Ideal L6.
Although the ideal L6 price is below 300,000, many of its configurations are completely overstepping.
In terms of body, the ideal L6 body size is 4925*1960*1735mm, wheelbase 2920mm, the whole space is large, only slightly smaller than the ideal L7;
In addition, L6 is equipped with a 36.8 kWh battery, a 1.5T four-cylinder range extender, 000 acceleration in 5.4 seconds, CLTC pure electric range of 212 kilometers, and a comprehensive range of 1390 kilometers, the longest in the same class, this power and cruising range are more than enough for a family car. And in order to fully solve the problem of low-temperature cruise reduction, the ideal L6 has also been specially optimized for the lithium iron phosphate battery it is equipped with, and the low-temperature discharge power reaches 1.5 times that of the conventional lithium iron phosphate battery. Even in the low temperature of minus 10°C, the ideal L6 can still accelerate to 100 kilometers per hour in 6 seconds. And it is also equipped with a set of thermal management system based on heat pump, which effectively improves the temperature adaptability of lithium iron phosphate batteries, making the ideal L6 winter endurance performance on par with ternary lithium batteries, so that there is no anxiety when traveling in winter.
In terms of intelligent driving, the ideal L6 Pro is equipped with AD Pro high-speed intelligent driving, and the ideal L6 Max is equipped with AD Max full-scene intelligent driving, two NVIDIA Orin-X chips, and a computing power of 508TOPS. The most important thing is that this kind of intelligent driving is free for life, which is the only product in the same class of luxury medium and large SUVs equipped with intelligent driving, and dares to promise free for life.
In addition, in terms of cockpit,IdealL6It also continues the style of several "big brothers",The central control screen/passenger screen is 15.7 inches,The resolution is2880*1620;The front row is ten points massage,Equipped with two50W air-cooled wireless charging,Among them, the Max version is also equipped with8.8L dual-purpose refrigerator and platinum audio (19 speakers)。
It's worth noting that while the L6 is the lowest priced in the entire family, there are some configurations that are the highest in the entire family.
L6 has the largest panoramic canopy in the whole series of Li Auto, with a light transmission area of up to 1.26 square meters, and also has an electric sunshade, and the ultraviolet blocking rate of the canopy glass is 99.8%, double protection, while enjoying the invincible skyscape, there is no need to worry about skin tanning or baby being blinded by the sun.
L6 also has the longest integrated star ring light in the whole system, with a total length of more than 2.2 meters, the proportion of star rings is as high as 82%, and the black non-illuminated area has also been greatly reduced, which makes the front face of the ideal L6 more dynamic and unique;
According to this configuration, many of them are only available in more than 300,000 luxury models, such as the full range of four-wheel drive, CDC standard configuration, intelligent driving, and the ideal will be more than 300,000 unique configuration applied to the models below 300,000, it can be seen that they are really determined for users.
Cost-effective, L6 may become the first choice for young families as a large luxury SUV
Before the ideal L6 was announced, it is estimated that many people questioned whether it could tear a hole in the price market of 200,000 to 300,000.
But after looking at the configuration of the L6, I think they will not only be able to gain a foothold in this price market, but will even become the first choice for young families, let's compare a few competitors to know the answer.
The picture below is a comparison chart of the Li L6 and some popular models in the same price range currently on the market.
By comparing the three models of M7 24 1.5T 240KM rear-wheel drive PLUS version 5-seater, Model Y 24 554km rear-wheel drive version, and ideal L6 24 L6 Pro, the overall configuration gap is not very large, but each has its own advantages.
In terms of body size, the M7 is the longest, but the wheelbase is only 2820mm, the Model Y wheelbase is 2890mm, and the wheelbase of the ideal L6 reaches 2920mm, and the overall interior space of the ideal L6 is the largest.
In terms of battery life, the ideal L6 is also the highest comprehensive range among the three models, with a CLTC comprehensive range of 1390 kilometers, which is about 90 kilometers more than the M7.
In terms of motor configuration, the M7 1.5T 240KM rear-drive PLUS version and Tesla Model Y are both single motors, although the M7 also has a four-wheel drive version, but the starting price is 284,800;
In terms of batteries, all three brands use CATL, but the Model Y and Li L6 use lithium iron phosphate batteries, while the M7 uses ternary lithium batteries.
In terms of suspension, the rear suspension of all three cars uses multi-link independent suspension, but in the front suspension, the M7 uses MacPherson independent suspension, while the Li L6 and Model Y use double wishbone independent suspension, which is generally only available in higher-level luxury cars.
In addition, in terms of vehicle warranty, the M7 is 4 years or 100,000 kilometers, the Tesla Model Y is 4 years or 80,000 kilometers, and the ideal L6 can achieve 5 years or 100,000 kilometers.
By comparing the various configurations of these three models, the whole is very conscientious and worthy of the price, but if you want to say which of these three cars is more cost-effective, I think it is still the ideal L6.
Especially for family cars, it is possible to buy such a large space, comfortable and luxurious at a price of less than 300,000, and many of the configurations are over-the-top cars, which shows that the ideal L6 is still very sincere.
According to the luxury configuration of the ideal L6, the cost-effective price and the brand effect accumulated by the ideal car in the family car, it is presumable that the ideal L6 will bring a great impact to the SUV market in the range of 20-300,000 yuan, and it is likely to become the first choice for many young families.