On April 17, the Paris 2024 Olympic Games entered the 100-day countdown to the opening of the Olympic Games. The reporter recently learned from a number of tourism companies that most of the products related to the Olympic Games are customized tours, and the price is high.
"The local tourist resources in Paris are now at a price a day, which is very tight. The relevant person in charge of Zhongxin Tourism told reporters, "For the 2024 Paris Olympic Games, we mainly promote customized services, especially the customization of tickets and single tickets for the opening and closing ceremonies. Due to the shortage of local tourism resources during the Olympic Games and the fact that the outbound supply chain has not yet fully recovered, we have not promoted regular group tour products. ”
"On the one hand, the impact of the summer peak season is superimposed on the Olympics, and the shortage of resources such as flights and hotels in Europe, and the increase in prices affects tourists' willingness to travel, and on the other hand, during the Olympic events, tours in Paris and around the city may be affected. Qi Mei, general manager of Spring and Autumn Tourism in Europe and Africa, said frankly, "All things considered, we do not organize leisure tourism team products during the Olympic Games, if tourists have the need to go to watch the games, we can provide customized services." ”
The reporter learned from the customized travel of 6 people that in order to meet the travel needs of tourists, they planned a number of products including Olympic event viewing, Paris historical and cultural experience, food exploration, etc. The relevant person in charge said that after the Spring Festival holiday, some tourists consulted related services. Viewing tours are more suitable for customization, and enterprises can provide all-round solutions such as event arrangement, itinerary planning, accommodation and catering around the needs of tourists.
Some industry insiders revealed that tickets are exclusive resources in the game viewing products. Travel agencies cannot purchase tickets directly, and you need to get tickets through event ticket partners. According to public information, two Chinese companies have announced that they have obtained the cooperation authorization of On Location, the exclusive service provider of the Paris 2024 Olympic and Paralympic Hospitality Program.
In early February, Fliggy announced that the official Paris 2024 flagship store will be officially launched on the Fliggy platform, making it the only online sales channel for the official Paris Olympics in China. The reporter saw in the flagship store that the goods on sale include not only the "ticket + reception service" viewing experience package, but also the packaged product that integrates the viewing ticket and Paris hotel accommodation service.
On April 17, Caesars Tourism announced that its Caesars Sports and On Location have reached a cooperation intention to be authorized to sell official hospitality packages and tourism products related to the 2024 Paris Olympic Games in Chinese mainland and Hong Kong SAR. Caesar revealed that the relevant Paris Olympics series of viewing products will be launched soon.
In the interview, the industry said that the shortage of resources and high prices are important factors that cannot be included in the regular group tour products of the Olympic Games.
The reporter saw in the official flagship store of the Fliggy 2024 Paris Olympic Games that the lowest price of one of the opening ceremony "360 packages on the bridge" starts at 80,216 yuan per person. The lowest price of the 3-night local "five-star hotel + track and field, diving, gymnastics ticket package" starts at 95,640 yuan/person. Among the 17 products, the most accessible may be the Olympic table tennis one-eighth final ticket, with a price of 2,968 yuan.
An industry owner, who did not want to be named, made a calculation with reporters - during the Olympic Games, the cost of related tourism products increased significantly. Four-star hotels in Paris usually cost around 150 euros per room night, but during the Olympics they cost around 600 to 700 euros per room night. The price of a 7-seater car is 400 euros per day on weekdays and 1,000 euros per day during the Olympic Games. During the Olympic Games, many scenic spots in Paris were temporarily converted into Olympic venues, and the roads were temporarily closed, so it was difficult for guests to see the opening ceremony or games at the same time as some scenic spots.
"It is undeniable that during the Olympic Games, local reception resources are tight, especially for long-distance tourists, and the cost is high, which also affects the acceptance of related sports products to a certain extent. "According to the analysis of industry insiders, the successful holding of large-scale sports events will have a long-term effect on the promotion of destination tourism, considering the comprehensive cost performance of travel, after the event, the popularity of the destination will continue among tourists from all over the world, and the event venue is expected to usher in a new upsurge of visits. (Author: China Tourism News reporter Zhang Yu; editor: Yang Shuo)