The Rolls-Royce of the MPV industry!Extreme Krypton 009 brilliance, to end the phenomenon of Alpha price increase?
"(ZEEKR 009 Guanghui) to end the unreasonable status quo of long-term price increase sales of luxury MPVs of the same level!"
On the evening of April 19, at the end of the ZEEKR 009 glorious listing conference, ZEEKR CEO An Conghui made a bold statement.
Indeed, the brilliance of ZEEKR 009, which has a new benchmark in terms of design, safety and luxury, is where An Conghui's confidence lies.
However, while ending an era, the brilliance of ZEEKR 009 actually opened a new era.
Because of the price starting at 789,000 yuan, ZEEKR 009 Brilliance has surpassed the ideal MEGA that was previously listed and has become the "ceiling" of the current domestic luxury pure electric MPV.
Of course, unlike the ideal MEGA, which wants to sell a luxury pure electric MPV of nearly 600,000 yuan to the big family, the customer groups targeted by ZEEKR 009 Guanghui this time are more business elites at the top of society.
"The ZEEKR 009 four-seater version wants to be the Rolls-Royce in the MPV in the intelligent electric era. This is the tone set by An Conghui for the new car, and it is also the ambition released by ZEEKR.
So, can ZEEKR 009 be successful? Why is it the first to build a pure electric MPV "ceiling", and ZEEKR?
As a product that focuses on "top luxury four-seat MPV", "safety" is the first attribute of ZEEKR 009 Guanghui, and it is also the differentiated advantage that ZEEKR intends to create this time.
First of all, the integrated die-casting "C-ring seat" and the innovative follow-up airbag, the two world's first safety configurations, are the "magic weapons" of ZEEKR 009.
Secondly, in the part of the cabin air quality that consumers care about, ZEEKR 009 Glory has created an "intelligent three-proof air system", making ZEEKR 009 Glory like a "mobile forest oxygen bar".
Moreover, in terms of intelligent safety, ZEEKR 009 Brilliance extends "safety" from driving to the privacy of passengers, which can be said to be completely close to the car needs of high-net-worth individuals.
ZEEKR 009 Brilliance is not only the world's only four-seat flagship MPV equipped with lidar, but also the only upper and lower double-layer electronic safe in the exclusive customization industry.
In addition, ZEEKR has joined hands with BOE, the global semiconductor display leader, to jointly develop the industry's most advanced LC privacy dimming glass, and launched it for the first time in the world with ZEEKR 009 Brilliance.
As the saying goes, "luxury has a price, but privacy has no price." ”
Such a security black technology has made ZEEKR 009 glorious among all high-end travel products in the world, and it has become an absolute benchmark for privacy and security.
The glorious "luxury" of ZEEKR 009 is, of course, not limited to the "premium" of safety performance. Although the new car only pushes one model at a price this time, this does not prevent ZEEKR from carving the glorious "personality" of each ZEEKR 009.
For example, ZEEKR polishes the natural marble at the southern foot of the Himalayas by hand and inlays it into the rear cockpit, showing a unique pattern of nearly 50 million years;
Each 20-inch suspended forged wheel is hand-polished for 20 hours, and then laser engraving is used to create 240 light and dark patterns, presenting the most exquisite light reflection effect.
In addition, whether it is "sense of ceremony", "comfort" or "immersion", ZEEKR 009 Brilliance has almost filled the configuration this time, in order to create a unique "presidential suite" for users.
Take those two luxury seats worth 500,000 yuan as an example. Premium ultra-soft aniline leather, providing 12-zone support, ergonomic design, 24-way adjustment, to meet individual needs. SPA massages are also available, offering three healing options to soothe the body and mind.
And the 43-inch mini LED smart screen in front of it, support4K ultra-clear picture quality, Dolby Vision, and the seat angle perfectly match, creating a cinema-like experience.
Equipped with a 31-speaker Yamaha premium sound system and an 18-liter hot and cold smart refrigerator, it's a one-second immersion.
Finally, let's take a look at the performance parameters of ZEEKR 009 Brilliance. It is not only the fastest charging luxury pure electric MPV today, but also the fastest MPV in the world.
ZEEKR 009 Radiance is equipped with a full-stack 800V high-voltage system, a 108-degree ultra-fast charging 5C Kirin battery, and a CLTC range of 702km. The fastest charging speed is 11 and a half minutes, from 10% to 80%.
In terms of performance, it has a peak power of 580kW, a maximum horsepower of 788 hp, and a 0-100km/h time of only 3.9s, making it the fastest MPV in the world.
At the same time, ZEEKR 009 Brilliance is not only equipped with ZEEKR magic carpet dual-chamber air suspension, the fastest chassis response, and the comfort is comparable to that of a million-level ultra-luxury car, but also has the world's only dual 8295 intelligent cockpit computing platform, equipped with ZEEKR OS 6.0 operating system, and the one-click conference function makes the rear cockpit an efficient office space.
Kung Fu shooting
In less than 16 months since its launch, ZEEKR 009 has delivered more than 22,000 units, becoming the annual sales champion of all categories of MPVs of more than 500,000 yuan last year.
After the accumulation of market and word of mouth, with the glorious launch of ZEEKR 009, the ZEEKR brand will undoubtedly undertake the needs of higher-end people for consumption upgrades, but also fight a more difficult "upgrade battle".
In fact, from ZEEKR 001 to ZEEKR X, we have been able to get a glimpse of its unique ability to define products and gain insight into market segments.
If ZEEKR 009 Guanghui can take the lead in becoming the "Rolls-Royce of MPVs" in the era of intelligent electric vehicles, then behind this is not only the success of the ZEEKR brand and Geely's car-making system, but also another perfect verification of the manufacturing strength of Chinese brands.