On April 17, 2024, Christie showcased a series of compelling new products and technologies at InfoComm China 2024, including RGB pure laser projectors, 1DLP® laser projectors, LED video walls, content management and processing solutions (Pandora boxes), dome projection solutions, and Griffyn 4K50-RGB and 4K35-RGB hybrid displays. These exhibits are yet another demonstration of Christie's innovative spirit and strength in AV Technologies, demonstrating Christie's market leadership in the industry.
More than innovation, Christie flexes its muscles in multiple dimensions
At the IFC2024, Christie showcased technologies and products, particularly RGB pure laser projectors, 1DLP® laser projectors and LED video walls, each of which demonstrated unique innovations and market-leading advantages in their respective fields. These products not only demonstrate Christie's technical prowess in high-end AV solutions, but also underscore the company's continued focus on advancing the industry's cutting-edge technologies and meeting market demands.
The RGB pure laser projectors, the Griffyn 4K50-RGB and 4K35-RGB, are leading the visual revolution in projection technology with their exceptional color performance, extreme brightness and long-term reliability. These projectors deliver ultra-high-quality images, dramatically improving the viewer's viewing experience, and significantly reducing total cost of ownership due to their energy efficiency and long-life characteristics.
Christie's LED video wall technology demonstrates Christie's strength in the LED display space. Through innovative design and advanced manufacturing technologies, Christie is able to provide customized LED solutions to meet the needs of a wide range of indoor and outdoor applications. Whether it's used for commercials, large-scale events or high-end corporate meetings, Christie's LED video walls deliver superior image quality and flexible display features to create a differentiated audiovisual experience for users.
When it comes to content management and processor solutions, Christie has demonstrated its comprehensive capabilities in end-to-end solutions. Through the efficient management and processing of different signal and media formats, Christie's solutions provide users with an integrated operating experience and seamless content presentation. The application of these technologies, especially in complex display requirements and multi-screen environments, provides a strong support for the presentation of high-quality audiovisual content.
Christie's cutting-edge technology and product demonstrations highlight its product capabilities for continuous technological innovation, development and new value in the market. Christie is committed to continuously evolving its technology to advance the global AV solutions industry and provide customers with a more diverse and immersive AV experience across a wide range of industries and sectors.
Seize the opportunity of digital transformation and deeply integrate digital technology with the tourism industry
In 2023, with the end of the COVID-19 pandemic, Christie sees an important opportunity in the digital transformation of the travel industry and actively participates in the high-quality development of the cultural tourism industry through its advanced projection technology. Ms. Qin Lan, Senior Sales Director of the Commercial Business Unit of Christie China, told Projection Times that the deep integration of digital technology and the tourism industry can not only increase the "digital" interactivity of tourists, but also significantly improve the overall "content and information" carrying capacity of the scene, which is an important part of the key new quality productivity of the development of the differentiated and IP-based tourism experience industry.
In specific applications, Christie leverages its advanced light and shadow technology to create more vivid and striking visual displays in scenic spots, actively exploring new content experiences for the digital transformation of the travel industry. Christie is embracing this change and is driving the digital, intelligent and information-based transformation of the travel industry in the following ways:
Immersive Experience: With RGB pure laser technology and 1DLP® laser projectors, Christie implements projection mapping technology in scenic areas to bring historical scenes, natural changes and other content to life on irregular surfaces such as walls or rocks. For example, on irregular surfaces such as walls and rocks, projection mapping technology is used to show the restoration of historical scenes and the changes of natural landscapes, so as to activate the sensory experience of visitors and provide deeper educational and entertainment value. The application of this technology can significantly improve the interactivity and engagement of tourists, and enhance their experience.
Interactive displays: Christie's LED video walls and laser projection technology can also be used to create interactive information points and maps, cultural explanations and virtual reality experiences to help visitors better understand the history and culture of the site. The application of these technologies not only enables visitors to obtain richer information and knowledge, but also enhances the sense of dynamic participation of the whole tour through touch and interaction, and enhances the tourists' desire to explore and satisfaction.
Customized content management: Christie provides an integrated operational experience for scenic spots with its powerful content management and processing solutions. This includes efficient management of different signal and media formats to make content presentation smoother and more engaging. By working closely with the scenic spot to design content that is in line with the specific theme and cultural context, we ensure that the application of technology is not only visually impressive, but also culturally and educational.
Through its innovative application of high-end projection and display technologies, Christie is helping attractions and tourism-related businesses digitally deliver more engaging and interactive travel experiences that increase visitor satisfaction and loyalty. This combination of technology and services is Christie's contribution to and vision for the digital transformation of the travel industry.
Ms. Qin Lan, Senior Sales Director, Commercial, Christie China (left) and Mr. Sheng Xiaoqiang, Senior Technical Services Manager, Commercial, China (right)
Looking forward to the future, opportunities and challenges coexist
Christie said at the show that the AV industry is facing both opportunities and challenges brought about by the explosion of edge technologies. Christie has shown great interest and aggressiveness in emerging technologies such as 5G, IoT and AI. Christie believes that the development of these technologies will have a profound impact on the field of intelligent audiovisual technology.
The high speed, high capacity, and low latency of 5G technology can significantly improve the performance of smart AV devices, enabling applications such as HD video streaming, real-time interaction, and remote control, resulting in a smoother and higher-quality AV experience for users.
The Internet of Things technology enables various smart devices to connect and communicate with each other, providing a wider range of application scenarios and a higher level of automation for intelligent audio-visual systems. Through IoT technology, Christie's smart AV solutions can be better integrated with other smart systems such as home, education, and enterprise for smarter and more convenient operation and management.
The application of artificial intelligence technology will enable Christie's smart AV products to have better user interfaces, intelligent recommendations and content recognition capabilities to improve user engagement and personalization. Combined with technologies such as deep learning, Christie's products can better understand user needs and provide more accurate services and content, thereby improving user satisfaction.
Looking to the future, Sheng Xiaoqiang, Senior Technical Services Manager, Enterprise, Christie China, said that Christie plans to further deepen the development and application of these emerging technologies, not only seeking breakthroughs in existing display and projection fields, but also expanding into emerging areas such as virtual reality and augmented reality, with the aim of bringing customers a richer and more immersive audiovisual experience. Through continuous technological innovation and market-based research, Christie will continue to strengthen and expand its leadership position in the field of intelligent AV to provide users with more intelligent, convenient and personalized products and services.
Adhere to the road of sustainable development and achieve win-win and co-creation
The more prosperous the industry, the more it needs a long-term, sustainable strategic layout. This is not only the demand for key core technologies, but also the demand of business ecosystem partners, and the response to the common theme of the times. In this regard, the customer deeply combines innovation with the sustainability of partner ecology and environmental protection.
In an environment of new challenges and fierce competition in the high-end engineering imaging field, Christie's strategy of product innovation through close communication with customers and partners reflects a keen insight into market needs and the pursuit of technological innovation. Christie not only understands customer and market dynamics through regular demand surveys and feedback collection, but also engages in or organizes industry seminars and technical forums to discuss future technology trends and innovation directions with customers and partners.
In addition, Christie relies on its strong R&D capabilities to develop competitive new products and solutions tailored to customer needs and market trends. This close communication and collaboration not only accelerates the process of product innovation, but also builds a long-term relationship of trust between Christie, customers and partners to address market challenges.
When it comes to environmental protection and sustainability, Christie's efforts and related products demonstrate a commitment to global environmental responsibility. Christie has taken a number of measures to reduce its environmental impact, including optimizing its manufacturing processes, reducing carbon emissions in product design, and partnering with electronics recycling centers around the world. In particular, the Christie Griffyn 4K50-RGB laser projector is designed to be energy-efficient and efficient, producing up to 15.9 lumens per watt of brightness, reducing additional energy consumption while delivering superior visuals. This energy-efficient product not only helps customers reduce operating costs, but also promotes the development of the entire industry in the direction of low-carbon environmental protection, which has a positive impact on the achievement of environmental protection and sustainable development goals.
Through these initiatives and strategies, Christie is not only staying ahead of the competition in technological innovation and applications, but also demonstrating its social responsibility as an industry leader and a strong commitment to sustainability. Through continuous technology development, optimization of production processes to raise environmental standards, and comprehensive customer support and services, Christie not only responds to today's demand for technological innovation and environmental responsibility, but also actively shapes a sustainable future that is customer-centric, innovative, and sustainable.
Continuing to build on its past and future, Christie continues to lead the global AV upgrade
At InfoComm China 2024, Christie will showcase technologies and products that have a significant and far-reaching impact on the entire smart AV industry. By showcasing a full range of advanced technologies, including RGB pure laser projectors, 1DLP® laser projectors, LED video walls, and advanced content management and processing solutions, Christie demonstrates its strength in technological innovation and its commitment to meeting market needs and advancing the industry.
These technologies and products continue to push the smart AV field to the next level by providing higher brightness, better color performance, richer interactivity and customizability, and a more immersive and personalized audiovisual experience. Christie's commitment to innovation, sustainability and customer service further strengthens its position as a global AV leader and continues to drive the global evolution of high-quality AV experiences in the era of intelligence.