When it comes to Japanese car brands, the public will unconsciously have more expectations in their hearts. Subdivided into the MPV market, many brand models such as Odyssey, Elysian, Yizhi, Alpha, etc. will come to mind, and Toyota's Grevia can be regarded as one of the best.
With the arrival of the new model, Grevia is bound to take the top spot in the MPV market again by adjusting the price.
On April 18, Toyota's first domestically produced four-wheel drive MPV, the new Grevia, was officially launched, with a total of 7 models released and prices ranging from 299,800 yuan to 416,800 yuan.
Among them, the price of the comfort version is 16,000 yuan lower than the price of the current model, entering the price range of 300,000 yuan for the first time, and the premium PLUS version not only adds intelligent configuration worth 10,000 yuan on the basis of the current model, but also reduces it by 3,000 yuan.
The new Grevia is responsible for hard core power
Before answering why Toyota wants to "reduce prices" for popular products, we need to understand in advance what unique charm the new Grevia has that attracts consumers.
As Toyota's first domestically produced four-wheel drive MPV, one of the highlights of the new Grevia is that it is equipped with the E-Four electronic four-wheel drive system, which can easily cope with whether it is traveling in rain or snow, or driving in complex curves.
More than that, the new Grevia four-wheel drive system works efficiently with the THSII.2.5L intelligent electric hybrid dual-engine system to achieve ultra-low fuel consumption of only 6.13L per 100 kilometers while outputting surging power, which is far more than the two-wheel drive MPV in the industry. This means that the new car can not only save users more travel costs, but also allow users to run more than 1,000 kilometers with a tank of fuel without charging.
In the era of software-defined vehicles, the level of intelligence has evolved into one of the important indicators to test car companies. Subsequently, more and more users hope that the vehicle can become their smart partner and bring a better travel experience to their families.
For the first time, the new Grevia is equipped with a new generation of intelligent vehicle machine system, using Qualcomm 8155 chip, which has 4 times more computing power and is more responsive. Voice interaction supports chat-like continuous conversations without the need for repeated wake-ups.
At the same time, WeChat in the car machine system supports viewing, receiving, sending messages, dialing/receiving WeChat voice calls, real-time location sharing, etc. The navigation service can realize road book recommendation, weather query along the way, group travel, real-time intercom, check the road conditions or find a partner.
It is worth mentioning that the new generation of intelligent car machine system supports CarPlay/CarLife/HiCar three mobile phone wireless interconnection, and also supports personalized OTA upgrades to ensure that users are always used and new.
Although compared with the current model, the new Grevia has not changed much in appearance, but the other configurations still show the due hard core strength.
As a family-oriented MPV, the new car is equipped with integrated aviation seats, with extra-long slide rails, and a maximum sliding range of 816 mm, taking into account comfort and practicality. At the same time, the seat supports massage function, can also be equipped with heating and ventilation functions, and has an electric leg rest, whether you are taking your family on a long-distance trip or traveling with your elders, it can effectively relieve fatigue and improve comfort.
Throughout the space, the new Grevia has a flexible layout, supporting 2-seater, 3-seater, 4-seater, 5-seater, 6-seater, 7-seater, a total of 6 seat layout adjustments. With all seven seats in the car, the trunk volume is 525L, which can accommodate three 28-inch trolley cases, and the maximum volume can be expanded to 2112L.
After 34 years of accumulation, the Toyota brand has won the favor of users in the MPV market with its strong product quality. Up to now, the cumulative sales of Grevia have exceeded 60,000 units, with a monthly sales volume of up to 6,235 units, and the sales volume in the first quarter of this year increased by 17% year-on-year, making it the absolute best-selling model in the MPV field.
Endless exploration and struggle. The arrival of the all-new Grevia not only continues to maintain its leading position in the MPV segment, but also meets the more diversified travel needs of family users in the new era.
The new Grevia "stirs" the MPV market
In recent years, with the obvious trend of consumption upgrading and the change of family recognition structure, the MPV market segment has become another important breakthrough for empowering the parent brand.
According to the data of the Passenger Association, the retail sales of MPV models in China in 2022 will be 942,300 units, with a market share of only 4.6%. However, in 2023, the domestic MPV market has begun to rebound, with the cumulative sales of the year rising to 1.093 million units, a year-on-year increase of 15.9%.
It can be said that the past year has been a year of rapid recovery of the MPV market, not only ranking first among the three major passenger car models in terms of annual growth, but also constantly attracting new players to enter the market, turning the long-dormant market segment into a "red sea".
Especially in the mid-to-high-end MPV market, various car companies are doing their best to launch their own "babies". On January 1 this year, Xpeng's first pure electric MPV was launched, with a starting price of 359,800 yuan. A total of 7,872 units were delivered in the first three months of its launch, winning the sales championship in the field of pure electric MPVs.
Immediately after March 11, the ideal first home technology flagship MPV "MEGA" began to be delivered, although the price of the new car of 559,800 yuan was complained by a large number of netizens, but it did push the MPV market to a new hot peak again.
For Grevia, on the one hand, traditional automakers have formed an inherent pattern in the MPV market, and Toyota's mainstream position in this field is still strong. On the other hand, riding the trend of the development of the new energy industry, more and more new forces or independent brands have begun to get involved, and the menacing momentum has brought great challenges to Toyota.
"FAW Toyota fully responded to the call of the state to encourage the trade-in of consumer goods, and took the lead in launching a 2 billion discount to renew the old, covering all the main sales models, creating the best time for users to buy a car. Wang Linhu, deputy general manager of FAW Toyota Sales Co., Ltd., said that the new Grevia is FAW Toyota's first high-end flagship MPV that has been renovated and upgraded, representing FAW Toyota's determination to continue to forge ahead and meet the needs of users.
In order to repay the user's love, the new Grevia also brings more preferential benefits. Among them, it includes the addition of welcome lights, convenient car refrigerators, rear entertainment TVs and other configurations, the whole series provides a lifetime warranty for intelligent electric hybrid dual engine power batteries, and the luxury version and above level provide 4 years and 100,000 kilometers of free basic maintenance.
It is not difficult to understand that behind Toyota's courage to adjust prices, there is not only a strong confidence in the quality of its own products, but also a keen awareness and active adjustment to the actual MPV market trend. In the future, the new Grevia will create high-value travel options for more users, show its upgraded strength, and redefine the value model of family MPV.