What kind of sparks can be sparked by cultural newspapers + aviation hubs? Passengers who have traveled through Guangzhou Baiyun International Airport in the past two days are blessed, and there are more than 1,000 gifts in Terminal 2 for free!
Focusing on keywords such as "international style, Chinese style, Lingnan flavor, and sense of the times", Baiyun Airport continues to carry out the construction of a "cultural airport" to continuously enrich the travel experience of passengers. From April 15th to 18th, Baiyun Airport joined hands with Jiangmen City to carry out the "Baiyun Airport x Jiangmen Publicity Week" at the Baiyun Airport Terminal, launching the "One City, One District, One Product", Baiyun Airport once again joined hands with Yangcheng Evening News to jointly hold the "Culture + Tourism" theme activity. The event was held at Baiyun Airport Terminal 2 and lasted for two days, starting on April 22 and ending on April 23. A promotional booth was set up at the event site for passing tourists to check in and take photos, and at the same time, tourists participating in designated activities can receive exquisite gifts jointly provided by both parties.
Past passengers can scan the QR code at the event site to follow the new media account of any of Baiyun Airport's WeChat, Weibo, Douyin, and Kuaishou platforms, and they can get free gifts such as keychains, badges, and aircraft models from Baiyun Airport.
In addition, this year coincides with the 8th anniversary of the launch of the Yangcheng Evening News and Yangcheng Pai client, in order to highlight the in-depth integration and development achievements of the Yangcheng Pai "first end of Lingnan culture", passengers can scan the code to download the Yangcheng Pai client, and they can get free gifts such as exquisite book sets and eye masks from Yangcheng Evening News.
On the morning of April 22, as soon as the booth was set up, it attracted many passing tourists to stop, take photos and check in. The first guest at the booth was a little boy who loved model airplanes, and he pulled his mother to complete the check-in task, and after getting his beloved little plane, he happily took pictures in front of the backdrop. Ms. Hu, a parent, said that her family is a loyal reader and has been subscribing to the Yangcheng Evening News since many years ago. She especially likes the content of the cultural section of the newspaper, and when she sees interesting articles, she will read them aloud to her children, so as to cultivate their interest in words. "Before going to bed, if it is inconvenient to take the newspaper, I will open the client to find American literature to read to the child. Ms. Hu told reporters.
Books such as "Guangdong Acceleration" and "Exploring the Cultural Context of Lingnan Cultural Tourism" placed on the booth also attracted the attention of many tourists, who stopped and actively participated in the interaction. "This publicity campaign is good, the book I received can just be brought to the plane to read!" Mr. Guan, a passenger, has loved to read the Yangcheng Evening News since he was a child, and he often travels back and forth through Baiyun Airport.
Ms. Huang, a passenger, said that one of the important reasons why she likes to come to Baiyun Airport to take a flight is that it often cooperates with other units to hold various activities, which can always surprise her. Ms. Huang also showed the reporter photos of her previous exhibition at Baiyun Airport.
It is worth noting that the event site also launched a video collection activity with the theme of "Baiyun Fly with Me", inviting passengers to capture and record the indissoluble bond with Baiyun Airport from a unique perspective, and submit articles through the "Little Sheep Packer" column of the Yangcheng Evening News and Yangcheng Pai client.
Booth Location: Terminal 2, in front of security in the departure hall (Shima G)
Activity time: April 22-23, 2024
Scope of Video Solicitation:
Including but not limited to the inside and outside of the terminal building of the old and new Baiyun Airport, the work pictures of employees in various positions, the records of large-scale activities, the award-winning scene of employees, personal work insights, the story telling behind the pennant and thank you letters, and the brain-opening Baiyun Small Theater and other aspects related to Baiyun Airport. It can be an old video, and everyone is more welcome to shoot a new story.
Video Submission Format:
1. The work must note the author's affiliation + name
2. It must be an original video
3. There is no limit to the duration (it is recommended that the short video is within 1 minute, and the long video is within 5 minutes)
4. Format: mp4
5. Size reference (pixels): horizontal version 1280*720, vertical version 720*1280
Yangcheng Evening News Yangcheng Pai client profile
Yangcheng Pai client is the flagship product of Yangcheng Evening News Group's digital transformation. Continuing the cultural blood of Nanyue that has flowed for more than half a century, the Yangcheng faction has engraved the word "culture" into its genes since its birth, deeply excavated, coordinated and integrated cultural resources, and took the promotion of Lingnan culture as its own responsibility.
Introduction to Guangzhou Baiyun International Airport
Guangzhou Baiyun International Airport is one of the three major aviation hubs in China and the core hub airport of the Guangdong-Hong Kong-Macao Greater Bay Area. In recent years, Baiyun Airport has developed rapidly in various businesses, continuously improved its hardware facilities, and continued to promote the construction of an international aviation hub, providing safe and convenient aviation services for tens of millions of passengers every year.
Reporter Li Zhiwen Correspondent Feng Yinglin