Drying clothes, as one of the daily household chores, is a household chore that binds hands and has no sense of accomplishment. In the usual drying process, we will encounter many bad moments: such as the drying rack blocking the sun, not matching the decoration style, the drying rack is easy to fall ash and not easy to clean, etc., and the limited load-bearing of the drying rack, bacterial breeding, and squeezing space are industry-level pain points.
According to the data, more than 83% of consumers hope and believe that through the renovation of balcony space, it is possible to increase the efficiency of living space utilization and increase the diversity of life functions.
How to give full play to the life value of the balcony is also a problem that Mr. Bang, a high-end intelligent drying brand, has been thinking about.
Previously, Mr. Bang overcame the pain points of users by launching invisible intelligent drying rack products, and this time the company put forward a new brand mission, hoping to "reshape drying with innovative technology, free hands for families around the world, and return beautiful balconies to life." ”
On April 22, Mr. Bang held a brand renewal and new product launch conference with the theme of "Evolution" in Hangzhou, through the three "new" dimensions of brand, product and track, he deeply decoded the relationship between "people and balconies" to the public, which is not only a comprehensive "rebirth" of the company, but also aims to lead the intelligent drying industry and balcony life to a "new life".
Rediscover the beauty of the balcony and be a high-end invisible laundry expert
There's a popular saying on the Internet: Life can't lose its balcony, just like the West can't lose Jerusalem.
With the demand for drying deeply rooted in the hearts of the people, in fact, the Chinese have a soft spot for the "taste of sunshine", and with the change of living space, the balcony is given a new spatial meaning.
Mr. Bang Brand Director and Director of Strategic Development of Haoyidian Dai Dongyang emphasized in his speech: Nowadays, the life value of the balcony is greatly ignored by many families, in fact, the balcony not only meets the daily drying needs of the family, but also carries the expansion of space utilization and creates more life possibilities.
In Mr. Bang's view, the relationship between people and space is based on intelligent drying, on the one hand, it is necessary to liberate "people" from the constraints of housework, and on the other hand, it is necessary to release the "space" beauty of the balcony.
As a result, Mr. Bang put forward a new brand positioning of "high-end invisible laundry expert", which means that Mr. Bang should use the "high-end" higher standard user experience to bring the pursuit of higher quality of life, and meet the user's requirements for life aesthetics through better design;
In addition to the in-depth decoding of "people and space", Mr. Bang also threw out a new thinking on the spot: drying clothes has never been the exclusive responsibility and label of "wife", why can't Mr. Bang also participate in it?
As a result, Mr. Bang took the opportunity to put forward a new brand slogan "Mr. Laundry Helps Invisible and More Beautiful", and used a more anthropomorphic "magician" image as a new brand IP, which seems to make Mr. Bang's intelligent laundry dryer invisible product design language more visual.
Dai Dongyang said, "The magician is wise, trustworthy, full of sunshine, and magic means exploration, invisibility and infinite possibilities, which is very suitable for our brand IP", Mr. Bang, who is a "magician", hopes to act as a warm man who understands life, and with the help of his "state", he creates N possibilities for drying.
A fully invisible intelligence flagship, lighting up balcony life with magic
After the comprehensive renewal of the brand, Mr. Bang has sincerely presented a new flagship clothes dryer with comprehensive invisible intelligence - Mr. Bang Quanyin M66 PRO, which has three core values: simple invisible aesthetics, five senses intelligent technology, and high-end Seiko quality, creating a living space that is both practical and full of beauty for users.
First of all, Mr. Bang Quanyin M66 PRO starts from the sense of life, and is an aesthetic master who fully follows the sensory experience.
According to Mr. Bang's senior designer Wang Lin, the product is designed around the "five senses" of beauty, intimate touch, casual language, fresh smell and human nature.
In terms of invisible aesthetic vision, the product industry pioneered the three-dimensional lighting design, 1+4 curved shadowless starry sky lights are full of stars, and wide-area lighting illuminates the beauty of the balcony. The shadowless starry sky light is also the first lighting system in the industry to pass the professional test of TÜV SÜD, with a full-spectrum design and no video flicker, so that the balcony can live in a healthy light environment and be more eye-friendly and soft.
In terms of tactile structure, Mr. Bang's new products are also ingenious, whether it is a pressure-sensitive opening and closing drying rod, which stops when encountering obstacles, and gently lifts and rises to achieve intelligent collection and drying; Mr. Bang Quanyin M66 PRO makes life free and controllable.
Mr. Bang Quanyin M66 PRO is also equipped with an offline voice remote control to meet the needs of intelligent voice control;Comes with lightsaber 3.0Large area maternal and infant sterilization,Larger sterilization area,Higher distance,With human sterilization function,Let the clothes be covered with a fresh sense of smell;More touching and humanized memory,According to the different heights of male and female owners, the drying height can be self-adapted。
In addition, the mosquito-proof structure of the whole lamp seal, as well as the remote control with its own night light function, all the details of the new product are also humane.
Secondly, Mr. Bang Quanyin M66 PRO product lives up to its name, it is a master of drying who can be invisible by magic.
It has three major concealment structures: hidden fuselage, hidden hanging holes, and hidden clothes crossbars. With the unique frameless magic hidden full screen, the invisible design of 9.7cm integration is realized, which is a drying rack when opened, and it is like a ceiling lamp when it is put away.
Finally, Mr. Bang Quanyin M66 PRO is also a high-end and excellent ingenuity expert.
The product not only uses Renesas intelligent control chips to ensure smoother control, higher sensitivity, and stronger safety protection, but also uses high-strength and thickened 6 series aluminum alloy aviation-grade materials, which are durable and corrosion-resistant. The blessing of German Seiko motor also makes the product run more quietly and the power is more durable.
At the scene, Mr. Bang's brand spokesperson and host Shen Tao also came to the scene and personally felt the various "magic" drying technologies brought by the new M66 PRO products.
As a good gentleman and husband in life, Shen Tao himself also expressed his hope that drying can help Mr. more, and bring more positive energy to the balcony life and the family. And this is exactly what Mr. Bang wants to convey to the outside world the temperature of the product and the image of a warm man.
Science and technology reshape traditional drying, and "new species" open up a new track in the industry
Drying is just one part of the "journey" on the laundry balcony.
In fact, the whole process of washing and drying clothes includes "set, throw, wash, take, hang, protect, receive, fold, store" and other behaviors, in order to shorten and simplify these steps, the clothes dryer industry has also experienced the change from the "hand washing era" to the "electric era", but the result of the first butterfly change, after all, still needs the participation of "people", which is still time-consuming and laborious.
In Mr. Bang's view, Westerners have invented washing machines and dryers, allowing humans to wash from hand to machine, and from drying to achieve some household sun-free, why can't the Chinese invent a washing and drying robot to lead laundry washing and drying into a new era of unmanned?
As a result, Mr. Bang's third "new life" aims at a higher dimension to complete the second butterfly change of the industry from "manned" to "unmanned".
"We want to bring a new possibility to drying, with the whole process of automation, completely liberate your hands," Mr. Bang founder Huang Feiting said, "Zhi" to create a smart, worry-free, good-looking, more able to liberate the hands of families around the world one-stop laundry washing and drying robot, is Mr. Bang's goal, but also the sea of stars.
On the one hand, this confidence comes from Mr. Bang's own high-end cutting-edge technology-based enterprise "gene", which not only invests heavily in an industry-leading intelligent manufacturing base of 150,000 square meters, but also has 4 R&D centers around the world and has more than 900 original technology patents. On the other hand, Mr. Bang also actively cooperates with industry experts and scientists from Shanghai Jiao Tong University, Harbin Institute of Technology, Zhejiang University, and Shanghai Institute of Artificial Intelligence to actively carry out research and development with "economic robot + artificial intelligence" and clothing processing as the starting point.
It is based on internal and external cooperation that Mr. Bang's washing and drying robot has been blessed with a number of high-end black technologies.
There are not only "vision + lidar" integrated SLAM navigation algorithm, which can collect dirty clothes independently, but also "multi-modal touch perception TVsion-MMP" single clothing occlusion recognition technology and "arm-hand dexterous operation DexAH" technology, which can accurately grasp a single winding flexible object to solve the problem of removing clothes after washing, and the world's first clothing flatness standard based on multi-modal perception can automatically fold clothes, and so on. With so many technologies, Mr. Bang has gradually built a "moat" on the unmanned drying track.
In this regard, Huang Feiting proudly said that Mr. Bang's washing and drying robot is close to completion, and the overall technology has been run through, and finally, this "new species" will be officially launched in 2025.
During the conference forum, many association leaders, technical experts and investment leaders gathered together to express their praise and admiration for Mr. Bang's unmanned drying technology and courage to enter the uninhabited area of the industry, and imagined the qualitative leap that balcony robots will bring to our lives.
With "drones" to open up a new track and set off a new revolution in the industry's balcony, we have seen a subversive image that vows to reshape drying. Mr. Bang, running constantly, is speeding up.
Write at the end:
Mr. Bang's three "new", full of sincerity and full of science and technology, not only to realize the transformation of the self, but also to drive the intelligent drying industry to the new with the ambition of innovation and innovation, and return the beautiful balcony to life.