Attack the new all-engine
Fixed layout
set a fixed width and height on the toolbar,
The background can be set to be included,
Perfectly aligns the background image and text,
and for template making.
Fixed layout
set a fixed width and height on the toolbar,
The background can be set to be included,
Perfectly aligns the background image and text,
and for template making.
Lvjia Group's Central Plains Theater 2024 Spring New Product Launch Conference
★ Foreword ★
On April 16, the 2024 spring new product launch conference of the Central Plains Theater of Lvjia Group was held in Zhumadian, Henan. The meeting is another round of brand "hurricane" after the new product launch conference of the South China Theater and the Central China Theater, and Lujia set sail again, with stronger brand influence, product competitiveness, and channel support, to create energy for the Central Plains Theater, with more than 1,000 participants, and the scene was unprecedentedly grand.
Ying Wenbin, Chairman of Lvjia Group, Chen Anjun, Rotating Vice President of Lvjia Group, Yang Guoping, Rotating Vice President of Lvjia Group, Zhao Xiaodong, Assistant to the Chairman and Director of Brand Operations of Lvjia Group, General Manager of New Retail Digital Marketing Division, Xie Xue, Assistant to the Chairman of Lvjia Group and General Manager of Jiangsu (Xuzhou) Three-Wheel and Four-Wheel New Energy Division, Lu De, Executive Vice President of Henan Lvjia Automobile Industry Co., Ltd., and other leaders gathered together with dealers and sales teams in the Central Plains Theater to discuss the future.
01
Build core competitiveness with product innovation
Welcome remarks
Zhao Xiaodong, assistant to the chairman and director of brand operation of Lvjia Group and general manager of the new retail digital marketing division, delivered a welcome speech. He said that Lujia has always put the needs of users in the first place, and through close cooperation with the dealers' families, we will continuously improve product quality and optimize service experience.
▲Assistant to the Chairman and Director of Brand Operations of Lujia Group,
Zhao Xiaodong, general manager of the digital marketing division of new retail
Five series of new products were released
Products are the foundation of an enterprise. At this meeting, Lvjia aimed at the Central Plains market, and the product matrix was "new", and while continuing the core technology of the five series of products of "Paris series, star series, + energy series, Jinda series, and black diamond series", it has carried out new upgrades in terms of performance and intelligence. Chen Anjun, rotating vice president of Lvjia Group, solemnly introduced the new product, and the excellent performance of the product won unanimous praise from the audience.
▲Chen Anjun, rotating vice president of Lujia Group
At the meeting, Mr. Chen made an in-depth summary and analysis of the full range of product lines around the "four good products", and according to the market research results, he focused on the group's future independent research and development direction, the advantages of new product real performance and high cost performance, which further enhanced the confidence of dealers in the new product market and worked together to win the market.
02
Empower the end market with strategic leadership
New product marketing strategy for spring
Yang Guoping, rotating vice president of Lujia Group, released the marketing strategy of new products in spring. Focus on the two dimensions of "good price and good policy" to systematically explain, so that the four good products can be further implemented. He said that it is necessary to achieve a two-pronged approach of preferential policies and innovative products, strong assistance and effective empowerment, and work together with dealers to fight the tough battle in the peak season.
▲Yang Guoping, rotating vice president of Lujia Group
Digital Marketing: Douyin Live
Zhao Xiaodong, assistant to the chairman and director of brand operation of Lujia Group, and general manager of the new retail digital marketing division, explained the Douyin live broadcast of digital marketing. Based on the Internet era, he shared the development changes and future development trends of the industry, and said that he would use digital marketing to empower traditional sales channels, deeply lay out the new retail track, open up new sales ideas, and detonate the market flow of the industry.
▲Assistant to the Chairman and Director of Brand Operations of Lujia Group,
Zhao Xiaodong, general manager of the digital marketing division of new retail
Keynote speech at the conference
Ying Wenbin, chairman of Lvjia Group, delivered a keynote speech at the meeting, and brought a group of leaders and dealer representatives of Lvjia to toast friends with wine, respect the future together, and push the meeting to a climax.
Chairman Ying pointed out that the group will adhere to the "Fourth Five-Year Plan" as the guide, continue to enhance the brand power, product power, channel power and organizational power, and truly implement the promise into integrity.
He said that it is necessary to continue to promote the construction of production and intelligent manufacturing bases, so that Lujia can further take root and grow, and in the future, it will form an industrial layout of seven major production and manufacturing bases, build a high-efficiency and sustainable production mode, and at the same time provide dealers with more competitive and more satisfactory products to meet the development needs, continue to empower terminal profitability, and build a profit moat.
▲Ying Wenbin, chairman of Lujia Group
03
Seek development with one heart and embark on a new journey together
Henan base: deeply cultivated in the Central Plains for more than ten years
Lvjia (Henan Zhumadian) production base covers a total area of more than 300 acres, equipped with a number of intelligent production lines, with an annual production capacity of more than 600,000 vehicles, with the three characteristics of large scale, wide radiation and integration, which is an important part of Lvjia in the national industrial layout.
In the afternoon, the dealers' families walked into the Henan base and had a deeper understanding of the core technology and cost-effective product advantages of Lvjia leading the industry. And through the test drive, I felt the latest achievements of Lvjia's full range of product lines at zero distance, and won the unanimous recognition of the audience.
Concentric Future
The successful holding of this thousand-person conference not only laid a solid foundation for the expansion of Lujia in the Central Plains and even the national market, but also demonstrated the hard power of brand development. Looking forward to the future, Lvjia will continue to adhere to the strategic guidance of the "Fourth Five-Year Plan", continue to innovate and make breakthroughs, bring more high-quality products and services to consumers, and lead the new trend of industry development.