According to the accurate calculation of the National Bureau of Statistics, the revenue of the catering industry in mainland China will exceed 5,289 billion yuan in 2023, an increase of 20.4% over previous years, showing a thriving trend.
However, in this magnificent wave of growth, new entrants are like a small boat sailing in a rough sea, facing the challenge of various business pressures. They are explorers navigating the uncharted world of food and beverage, dealing with fierce market competition and changing consumer demands.
Mr. Lu from Shanghai, a brave warrior who once galloped in other industries, has now changed his career and stepped into the door of the restaurant industry. Sadly, however, the explorer of a new frontier soon felt the weight of the invisible hand of rent.
Every month, he had to dedicate up to $23,000 in valuable money to the cold lease contract, which accounted for 30 to 40 percent of his hard-earned turnover. Rent is like a greedy vampire, ruthlessly devouring his profits, making his entrepreneurial road full of hardships and challenges.
In fact, on the stage of fate, God seems to be a director who favors certain roles. Some people seem to be born with a unique advantage, and they just need to lie down gently and wealth will trickle into their arms. For others, they tried their best, sweating every inch of their skin, just to be able to rent a habitat of their own in this bustling city. This is a true portrayal of life, from calm harbors to rough seas. However, even if fate is so unfair, we must firmly believe that through unremitting efforts and perseverance, everyone can write their own glorious chapter.