On the occasion of World Book Day, the audio reading market is bustling. Haiyan's classic work "Langya Bang" once again attracted the attention of fans at the Himalayan "423 Listening Book Festival". On April 23, the number of views of the audio drama "Langya Bang" has exceeded 4.2 million. The successful adaptation of its IP audio drama not only shows the charm of classic works, but also reveals the lively scene of the current audio market.
At the same time, the empowerment of AI for content production is also emerging in the sound economy. Han Xiaobo, a partner of Black Rock Reading Network and the founder of Guowei Listening Books, introduced at the Himalayan Audio Night at the end of last year, "The author's 'Golden Ingot Treasure Zun' is an old copyright work under Black Rock Network, which has been 'shelved' for a long time, because AIGC tried to get the opportunity to become popular. "Ximalaya used four AI voices - Xi Xiaodao, Xi Xiaodi, Xi Xiaojiu and Su Xiaodao to complete the content production of this AIGC audiobook. Users can freely choose the sound style and DIY broadcast this audiobook.
Since the beginning of this year, through the "Free Listening" area launched by Himalaya, "Picking Up Leaks" (Free Version) has been warmly welcomed by the majority of listeners through AIGC interpretation, and has been re-displayed and recommended, and the number of views has exceeded 119 million. By the end of 2023, the total content duration of Himalaya AIGC has exceeded 240 million minutes (401 million hours), and there are more than 10 AIGC audio albums with more than 100 million views.
Under the wave of AIGC, at the beginning of 2024, Xiyun Yinfang, an AIGC platform serving Himalayan creators, was upgraded to an all-in-one creator tool brand "Yin Jian", and the number of creators served has also increased from 18,000 in 2022 to 31,000. With 89 kinds of AI timbres online, we have cooperated with high-quality anchors and producers in Himalaya, whether you are a fledgling audio novice or a platform anchor with deep experience, you can use this "AI audio all-rounder" to easily interpret audiobooks, AI production of audio content, edit podcasts, easily create excellent audio works, and continue to explore new timbres and new ways to play.
According to public data, 94.8% of PUGC creators who received more than 100,000 yuan from Himalaya in 2022 continued to create and upload audio content in 2023.
"Good audio content is brought up by UGC and PUGC free boutiques, but these contents are in urgent need of an independent field to display. "For good creators, the opportunity of large traffic exposure on the platform can increase their creative motivation and enthusiasm, which is what we hope to see, and the best feedback for non-paying users is to let them find the most suitable audio content for themselves in this field in a free way." ”
After seven years of development, the Himalayan "423 Listening Book Festival" has become an important force to promote the development of the audio reading industry. By the end of 2023, the platform has accumulated 2.9 million active creators and 303 million monthly active users in all scenarios, showing the prosperity of the audio reading industry. At present, the gross profit margin of Himalaya is still at a significant leading level in the entire Internet audio and digital music industry.
Upstream News Ma Liang