At the beginning of 2024, the General Office of the State Council issued the "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly", which is the first "silver economy" policy document in the mainland.
Zhang Shixin, Deputy Secretary-General of the National Development and Reform Commission, pointed out that the silver economy involves a wide range, a long industrial chain, and diversified business formats, covering primary, secondary and tertiary industries, which will give birth to new fields and new tracks. "There are nearly 300 million elderly people in the mainland, especially the 'new elderly group' represented by the 'post-60s', which promotes the transformation of the demand structure from survival to development, including traditional physical needs such as clothing, food, housing, transportation, and use, as well as service needs such as health and pension, as well as new needs for art, sports, leisure, entertainment, etc. Zhang Shixin said.
At present, the scale of the mainland's silver economy is about 7 trillion yuan, accounting for about 6% of GDP, and by 2035, the scale of the silver economy will reach 30 trillion yuan, accounting for about 10% of GDP. In the context of aging, the demand and dilemma of pension are becoming increasingly prominent, which has also given birth to the birth and development of smart pension with informatization and technology as the cornerstone. The rapid development of emerging technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence has pointed out a new direction for the development of the elderly care industry.
At the same time, the government has also stepped up efforts to strengthen the top-level design, proposing to promote the coordinated development of the pension industry and the pension industry, cultivate new forms of pension business, and build a pension service system that coordinates home and community institutions and combines medical care and health care. Driven by policy dividends, smart pension has gradually become a new trend in the pension industry. With the increasing attention of local governments to investment promotion, this also points out the direction for the development of the smart pension industry and provides new opportunities for local governments to attract investment.
Through the analysis of the intelligent pension industry chain, the Prospective Industry Research Institute found that the industry involves many industries, and its smooth development requires the cooperation of the government, enterprises, society, communities, families and other forces. Among them, smart devices and pension platforms are the part that is most different from traditional pension.
What is the current trend of major enterprises in the domestic smart pension industry?
At present, most of the main layouts of smart pension are information technology companies, and there are also many medical technology companies that have entered the game. On the whole, the smart pension industry enterprises include Shanghai Tianhe Smart Pension Service Co., Ltd., Ping An International Smart City Technology Co., Ltd., Shanghai Haiyang Health Industry Group Co., Ltd., etc.
Specifically:
Shanghai Tianhe Wisdom Pension Service Co., Ltd
Shanghai Tianhe Smart Pension Service Co., Ltd. is a smart pension platform company leading the development of China's pension industry with digital technology, established on January 29, 2019, with the registered status of Room 107, 1st Floor, No. 6, Lane 111, Qilianshan Road, Putuo District, Shanghai, and the legal representative is Wang Xuedong.
According to the information on the official website, Tianhe Pension has launched the "digital management plan" of Songchun fruit, which has served more than 60 cities, more than 90 districts/counties, and more than 300 projects in 21 provinces and municipalities directly under the central government, including Beijing, Shanghai, Tianjin, Jiangsu, Hubei, Guangxi, Anhui, Shandong, Henan, Shaanxi, Sichuan, and Fujian, and has established a comprehensive intelligent service system that runs through home, community, institution, and long-term care insurance services. Serve the whole scene of life such as "safety", "health", "companionship" and "care" of the elderly.
In addition, Shanghai Tianhe Elderly Care Service Co., Ltd.'s "Family Interconnection Multi-party Video Diagnosis and Treatment Platform" and "Smart Perception Family Elderly Care Bed" were selected into the 2022 "Shanghai Smart Health Care Products and Services Catalogue (2022 Edition)".
According to the company's big data Qichamao, the company will complete the B1 round of financing in July 2023, with investors Asia Impact Fund and Changling Capital. This round of financing is three months after the completion of the previous round, and the total financing amount of the two rounds is tens of millions of US dollars. Since 2021, Hillhouse Venture Capital led the A round of investment, and Tianhe Pension has completed four rounds of financing, and the shareholder lineup also includes Bell Capital, Wanwu Capital, etc.
Development prospects and trend predictions of the intelligent elderly care industry
The scale of the smart pension market will explode in an all-round way
At present, the smart health care industry in mainland China is still in the market development stage, and most projects have not yet formed a clear business model, but with policy support, technological innovation and the change of consumption concepts, the smart health care market will usher in a comprehensive outbreak in the next 5-10 years. At that time, the deep integration of a new generation of information technology and the health care industry will become the basic guarantee for the development of the smart health care industry, the "combination of medical care and elderly care" will become the leading concept of the development of the smart health care industry, and the business model innovation will become the continuous driving force for the deep development of the smart health care industry, and the market size of the smart pension industry is expected to grow in double digits by 2027, and the market size of China's smart pension industry will exceed 16 trillion yuan by 2027.
Analysis of the four major development trends of the intelligent pension industry
The application of Internet technology can assist the overall pension industry and provide more personalized and targeted services, but at present, some products and services of the intelligent pension industry in mainland China cannot meet the diversified needs of the elderly, and the development of products is still insufficient.
With the acceleration of the aging of the population in the mainland, the intelligent pension industry will develop in the direction of humanization of service products, combination of health management and offline, and integration of medical care and elderly care, and establish a product structure and service system of integrated management.
Qianzhan Industry Research Institute believes that the smart pension industry has huge development potential in China. The deep integration of the new generation of information technology and the health and elderly care industry will become the basic guarantee for the development of the smart health and elderly care industry. It is expected that in the next 5-10 years, the smart health pension market will usher in an explosive period.
Liu Qingfeng, a deputy to the National People's Congress and chairman of iFLYTEK, suggested that the use of artificial intelligence technology to serve the safety guard, housekeeping care, and emotional care of the elderly should be encouraged, and that science and technology should be included in the national development strategy. Science and technology help the elderly, intelligent pension, so that more people and the elderly can share the fruits of reform and development, and enjoy a happy and happy old age.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Research and Analysis Report on Business Model Innovation and Investment Opportunities in China's Smart Pension Industry" by Qianzhan Industry Research Institute
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