The "electric era" is quietly changing the conservative travel lifestyle of the "oil truck era".
According to the data of the Passenger Association, from April 1st to 14th, the entire market retailed 516,000 passenger cars, of which 260,000 were new energy, and the market share of new energy exceeded 50% for the first time!
The development speed of Chinese brands is actually a perfect reflection of the history of electrification development, with the help of electric and intelligent development, quickly subverting the past fuel vehicle market in the working-class sector.
50% is an important signal, which means that new energy products can be benign without the help of any subsidies to obtain higher recognition from users in the car sector.
Why?
The reason is very simple, the pure electric, plug-in hybrid, and extended range architectures split by the development of electrification have brought a daily car experience that fuel vehicles cannot give.
At present, the market recognizes the hybrid system, with the small displacement engine as the reference point, providing long-distance and high-intensity vehicle support, and the long-distance comprehensive fuel consumption is only about 5L.
In daily use, you can drive in pure electric mode, and pure electric travel as short as 30km and as long as 100km can also maximize the economic performance.
If we pull the timeline back to ten years ago, the era of fuel vehicles controlled by joint ventures is not only extremely expensive to buy, but also has a high cost of daily use, which cannot provide users with a better user experience.
There are two other very clear advantages of electrification:
One is that the motor drive can make the power more silky and smooth, and at the same time, the response speed is faster and the acceleration is better, which is difficult to achieve in top fuel vehicles.
The other is that the accompanying intelligent performance has added some color to the life of the car, such as intelligent interconnection and automatic driving assistance, which are not provided in the era of fuel vehicles.
The most important thing is that Chinese brands with the rise of electrification have successfully gained a foothold in the market by virtue of their own "patent wall" that wants to break through the shackles of foreign-funded enterprises, providing consumers with better, safer and more comprehensive electrification products.
Therefore, more and more consumers began to choose new energy products, in a sense, it is also the choice of domestic cars, which is the inevitable result of the rise of the industrial era, only the "localized brand" can really promote the development of the market, Toyota in Japan, Ford in the United States, Volkswagen in Europe, have provided a huge impetus for the development of local automobiles.
The development speed of passenger cars in the Chinese market is also brought by Chinese companies.
The penetration rate of new energy has exceeded 50%, which is just the beginning for the industry, which means that another 50% of consumers have not chosen new energy vehicles.
The main reason is the poor cognitive information, this part of the consumer believes that the oil car is more reliable and stable, and because the market of joint venture cars that have been operated for decades is indeed huge, it does take time to transform this part of the market.
But in fact, technically speaking, hybrid vehicles have a better experience than fuel vehicles, and user acceptance is higher. This hybrid model without range anxiety has a comprehensive fuel consumption saving of 50% or more than that of a gasoline vehicle.
From another point of view, the reason why more and more people are beginning to choose new energy vehicles is that they are tired of the too traditional driving mode of oil vehicles, and the problems of environmental protection and high cost of using cars are also very obvious.
With the help of the strong rise of Chinese brands in the new energy track, giants have emerged.
BYD completed an annual sales of 3 million last year, successfully becoming the first car company in China, and soon quickly adjusted the price of the whole system through large-scale production capacity, and pulled the price of new energy products down to the level of gasoline vehicles.
In addition, the results of Great Wall, Geely and Chang'an are also outstanding. At the beginning of this year, the "electricity is lower than oil" shouted is a key step in the door for the penetration rate of new energy to exceed 50%.
What we can see at present is that new energy vehicles have become the mainstream of the market, and people who buy fuel vehicles have become a minority, and in 2024, with the landing of lower-cost batteries and better intelligent systems, new energy products will gradually form a siphon effect.
In the 50,000, 100,000, 200,000 and even higher markets, the fuel vehicle consumer group will be rapidly transformed.
This is not so much a confrontation between new energy and gasoline vehicles, but a strong confrontation between Chinese companies and foreign-funded enterprises, and in the process, the electrification sector dominated by Chinese brands has won a huge victory.
Not only can consumers buy new energy vehicles with a better experience at a lower price, but the price of gasoline vehicles is also decreasing, and the importance of China's development of new energy must be recognized in any case.
At a time when the world is also undergoing electrification transformation, Chinese brands are breaking through the new energy route, and for global consumers, they can also enjoy the world's most affordable and best products.
In addition, the people who are struggling to stick to the oil car may be the same group of people who insisted on Nokia back then.