With the continuous improvement of people's living standards, there are more and more phenomena such as "must visit every festival" and "check-in Internet celebrity attractions", and tourism has also become a good tool to promote regional economic development.
Lushan County, Pingdingshan City, Henan Province, as a small county town that has just been lifted out of poverty, naturally wants to take a ride on this era. But when the statue of the Cowherd and Weaver Girl, which cost 7.15 million, was built on Yingbin Avenue, it was abused by the whole network, from local people to tourists and netizens, from industry insiders to passers-by, all of them were ignited with anger.
Today, let's take a look at this statue of the Cowherd and Weaver Girl who took Lushan County "out of the circle".
First of all, let's talk about why Lushan County spent so much money to build a landmark? Why was this landmark that cost 7.15 million yuan scolded? Is it just because it doesn't conform to people's aesthetics?
Lushan County spends money to build landmarks, in fact, it is very easy to understand, we also mentioned earlier, the impact of tourism on economic development.
In the post-epidemic era, many provinces and cities have racked their brains in order to develop the local economy and attract more tourists.
In general, there are two main types:
If there is something special in the local area, whether it is to eat or see, we must pay close attention to publicity.
In the past, Zibo grabbed the stomach of the whole country with barbecue, and then there was Harbin with the ice and snow world to make people forget to return, and the Tianjin uncle who was full of relaxation in Tianjin was also a must. Whoever sees this can't say a word, it's really eight immortals who cross the sea to show their magical powers.
If there is really nothing too eye-catching in the local area, there is no need to worry, we can build a new one, Lushan County obviously belongs to this kind.
After figuring out the reason for the landmark in Lushan County, let's take a look at why it was scolded?
The 17-meter-tall statue was built there, and at first glance it really scares people. But if you look closely, this statue that is just a cowherd and weaver girl, a shell of romantic love, can't stand up to scrutiny at all.
First of all, there is no respect for allusions at all. The Cowherd and the Weaver Magpie Bridge meet, and it is the magpie who has worked hard to build the bridge of reunion, and when it comes to this statue, you can only see a group of white pigeons, and you can rob the credit of the magpie of others.
Secondly, the golden crescent moon, which occupies a large part of the sculpture, makes people feel awkward no matter how you look at it, and it feels a little familiar in addition to being awkward. As soon as this idea came out, netizens picked it up, and the prototype was really found. Put the Xiangjiang goddess statue in Changsha Dawangshan Tourist Resort and this together, it is simply a high opinion, the key Xiangjiang goddess sculpture will be completed as early as 2021, and the crime of plagiarism of the statue in Lushan County is also confirmed.
In the end, the two parties of the Cowherd and the Weaver Girl expressed their helplessness, and the two fairy mythical characters, who were portrayed in black and black, said that they had just returned from their honeymoon in Africa.
Not to mention that it is night, that is, in the daytime, no one introduces this as a meeting on the Magpie Bridge, and tourists may not be able to recognize this as the Cowherd and Weaver Girl. The exquisite and beautiful statue of the goddess of Xiangjiang cost 170,000 yuan when it was built, and the statue of the Cowherd and Weaver Girl in Lushan County cost nearly forty times the price to create such a ridiculous thing. Why can't a statue be built with less money, but it can't be done after spending more money, whether it's a matter of ability or attitude.
Such an obvious situation will naturally cause dissatisfaction among the local people and tourists.
Regarding whether this thing is worth it, many people in the industry have also made judgments based on their own experience, from the material to the design, it is not worth the price at all.
Let's talk about the material first, using cast copper, stainless steel, marble concrete and other materials, not counting the column part below, just look at the top of the base, 10,000 square meters is enough, the expansion area and industry standards are placed there, and the price will not fluctuate too much.
Another factor that has a great impact on the cost is the design, because it comes from the hands of designers of different levels, so the design cost is also uneven, but the statue of the Cowherd and the Weaver Girl, not to mention whether there is aesthetics, plagiarized things talk about what design.
If there is a problem, you have to reflect it, but when an Internet celebrity tour guide commented that the Lushan sculpture was ugly and expensive in his video account, he received a threatening email. The other party directly put his son's ID number and his home address in the email, threatening him to delete the video about Lushan immediately. The reporter learned about the statue-related incidents, first called the winning bidder but no one answered, and then called the Lushan County Government Procurement Service Center, the staff said that the bidding and related processes of the project were all in line with the specifications, and the winning bid amount has also been announced. In the process of learning about relevant information in the later stage, reporters either got unclear and unclear responses, or were directly abused by relevant personnel in some departments. There are also problems such as the opening of bids for the project in July, but the construction has already started in June.
The ugliness and nobility of the Cowherd and Weaver Girl statue in Lushan County is far more than just a matter of aesthetics and construction ability, what really makes people angry is the perfunctory attitude of the county government staff and the work of other relevant departments.
At this point, people's anger was completely ignited, the incident was constantly fermented, and public opinion intensified.
In the face of pressure, Lushan County set up a joint investigation team to conduct a comprehensive investigation into the design and cost of the construction of the project in the Cowherd and Weaver Girl statue, as well as the bidding process. Soon after, an official notice was issued, and the director of the local housing and urban-rural development bureau was dismissed from his post and given a demerit punishment for the remarks and behavior of the staff of the county housing and urban-rural development bureau. And apologize for the adverse impact of this incident on society.
Throughout the whole incident, it is not difficult for us to find that Lushan County originally wanted to attract tourists, develop tourism, and promote local economic development through traditional culture and building statues, but in the end it was self-defeating because of the wrong methods and methods in the process of doing things.
The development of tourism in a region is far from a matter of how many landmarks are built and how many marketing methods can be used, the reason why tourists are willing to spend time and energy to visit a place is not only because of the local attractions and food, but more importantly, to feel the customs of the region, and the spiritual outlook it represents.
Zibo barbecue can be popular, not only the attraction of food to people, but also the essence of good quality and low price, and the essence of hospitality is what people yearn for. The good spiritual outlook of a region is the result of the unity of the government and related institutions, the people, and all components of society. If there is a problem and it cannot be solved in time, or even the supervisor is abused in the process of supervision, it will only make the situation more and more difficult to control.