Abstract:At present, the domestic decorative paper consumption field is mainly distributed in the field of plywood, and the demand for fiberboard and particleboard is relatively small. In 2022, risks and challenges at home and abroad will increase, and the operation of China's decorative paper market will also face multiple difficulties and challenges, mainly reflected in the high cost of raw materials, poor domestic and international transportation, and increasing downward pressure on the economy. According to statistics, the size of China's decorative paper market in 2022 will be 7.445 billion yuan, a year-on-year decrease of 27.95%.
1. Definitions and Classification
Decorative paper refers to a functional paper product used in home decoration, architectural decoration and other fields, and is widely used in the surface decoration of walls, ceilings, floors, furniture, doors and windows and other materials. According to the different characteristics of its use, decorative paper can be divided into decorative paper without any color and decorative paper mainly used in printing. Decorative paper can also be divided into organic and inorganic according to the paper raw materials, inorganic decorative paper is mainly composed of titanium dioxide, iron red, iron yellow, iron black or carbon black. The raw materials of organic decorative paper are blue, red, green, yellow and other pigments with good color transparency, for some decorative paper with very bright colors, titanium dioxide is added to the raw materials, which can well expand and supplement the color of the color decorative paper, so that the color is not easy to fade under photosynthesis, and plays a good role in covering the color.
Second, industry policies
In recent years, the state has introduced a series of policies to standardize the development of the paper industry, so as to promote the healthy and orderly operation of the decorative paper industry. In October 2022, the Linyi Municipal Development and Reform Commission issued the "14th Five-Year Plan for the Development of Circular Economy in Linyi City", proposing to focus on strengthening the chain in the production of supporting products such as decorative paper and precision hardware. In September 2023, the General Office of the Chongqing Municipal Party Committee and the General Office of the Chongqing Municipal Government issued the Action Plan for Further Promoting the High-quality Development of Chongqing's Manufacturing Industry in the New Era, New Journey and New Chongqing (2023-2027), proposing to promote the acceleration of green transformation in industries such as paper and paper products, bamboo packaging, daily plastics, daily glass, and daily ceramics, and build a green packaging product production base.
Third, the development process
The decorative paper industry originated in Germany and developed in Europe. In the 50s of the 20th century, the mainland began to use decorative paper to produce high-pressure decorative panels. In the late 70s, the research began on direct veneer decorative paper, but the production process was complex, the energy consumption was high and did not meet the environmental protection requirements. In the 80s of the 20th century, enterprises specializing in decorative paper printing and processing began to appear in the mainland. At this stage, mainland decorative paper products are mainly used in high-pressure decorative boards, and the production process and production equipment mainly rely on imports, which belongs to the introduction and exploration stage. In the mid-to-late 90s of the 20th century, the number of decorative paper production enterprises in mainland China began to increase rapidly. The domestic decorative paper production technology is becoming more and more mature and industrialized, gradually replacing European and American decorative paper products, and greatly reducing production costs.
At the beginning of the 21st century, in order to reduce the cost of raw materials and labor, foreign manufacturing enterprises have moved to Asia, and many internationally renowned decorative paper manufacturers have begun to build factories or set up offices in China. Mainland decorative paper production enterprises have also continuously improved the technical level of decorative paper production by introducing and learning foreign advanced technology and strengthening independent research and development, and some mainstream enterprises have the same technical strength as foreign brands. In 2006, the China Forest Products Industry Association Decorative Paper Professional Committee was established, which strengthened the guidance of the decorative paper industry, promoted the orderly and rapid development of technical exchanges and the industry, and the current output and sales of China's decorative paper have ranked among the top in the world. Since 2018, affected by changes in the domestic and foreign economic situation, changes in consumer demand, intensified industry competition and environmental protection policies, the overall scale of the mainland decorative paper market has declined. In the future, the decorative paper industry still needs to continuously adapt to market changes, strengthen technological innovation and quality improvement to achieve healthier and sustainable development.
Fourth, industry barriers
1. Quality barriers
The production of decorative paper with excellent quality and stable performance requires decorative paper enterprises to have more advanced production equipment, strong research and development capabilities and rich production management experience, and on the basis of production practice, it is also necessary to continuously improve the quality of decorative paper through technological innovation and expand the application space. Because it is difficult for new entrants in the decorative paper industry to have sufficient reserves of equipment, technology and production experience in a short period of time, it is difficult for new entrants to obtain strong market competitiveness in a short period of time compared with large-scale decorative paper enterprises that have accumulated many years in the industry.
2. Technical barriers
Engaged in the production of decorative paper requires equipment commissioning, process research and development, process design, automation control, on-site color matching and other special professionals, long-term practice is very important for the growth of professionals, and some positions of personnel also need to have a special expertise. There is a shortage of skilled professionals who have mastered the core technology of decorative paper in China, and these talents are mainly concentrated in a small number of leading enterprises with advanced equipment and large scale.
3. Financial barriers
The decorative paper industry has a long project construction cycle, and the production of high-grade decorative paper has higher requirements for paper machine equipment, and generally needs to invest a lot of money to purchase advanced equipment, which is difficult for many small and medium-sized enterprises to bear, which forms a higher entry barrier to the decorative paper industry. Therefore, when decorative paper enterprises develop new high-grade products and obtain higher profits, it takes a long time for other competitors to obtain the same advantages, which provides a longer profit opportunity for enterprises that take the lead in producing high-end new products in the decorative paper industry. Therefore, without certain financial and technical support, it is difficult to participate in and base itself on the fierce market competition in the decorative paper industry.
4. Scale barriers
Decorative paper industry and other industries, the economy of the enterprise scale effect; in addition, the scale of decorative paper enterprises can also bring outstanding quality effect, decorative paper enterprises can reach a certain scale at the same time to arrange a variety of specifications, color varieties of large orders of continuous production, effectively control the color difference of the same batch of products and reduce costs. Therefore, having a certain scale of production is one of the barriers to entering the decorative paper industry.
Fifth, the industrial chain
1. Analysis of the industry chain
The upstream of the decorative paper industry chain is wood pulp, titanium dioxide and other raw materials, the middle of the industrial chain is the manufacture of decorative paper, and the downstream of the industrial chain is the application field of decorative paper, including wood-based panels, flooring, furniture, decoration, etc.
Note: This article is transferred from the Zhiyan Industry Encyclopedia platform, if you need to get more industry information and customized services, you can enter the Zhiyan Consulting search to view.
Zhiyan Industry Encyclopedia is a production and research tool platform launched by Zhiyan Consulting, which is committed to providing you with a full range of encyclopedic industry information query services. Zhiyan Consulting practices the corporate mission of driving industrial development with information, improves and enriches enterprise methodology, relies on the industry encyclopedia platform to enhance the value of information, and continues to empower industry development and enterprise investment decision-making. As a one-stop systematic research tool for the decorative paper industry, the decorative paper industry encyclopedia comprehensively summarizes the knowledge and information of the decorative paper industry, covering the definition, classification, policy, industrial chain, competition pattern, development trend of the decorative paper industry, etc., and relies on information technology to establish an intelligent interchain industry knowledge graph, providing in-depth insight and comprehensive information for industry research practitioners and relevant investors.
Zhiyan Consulting takes "using information to drive industrial development and empower enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. It also provides weekly/monthly/quarterly/annual reports and customized data such as regular reports, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.