"Xi'an Brother Fang" is a local housing purchase service platform, buy a house, decorate to find a brother!
The IKEA Gathering opened last Thursday, and my friend went and said that one of the shoes was squeezed out, but whenever you park a car, drink tea, or have a meal, you are queuing, and everyone is everyone......
According to news reports, there were 230,000 visitors on the opening day, which is also the king of shopping malls in recent years.
The owners of Sunac, Gemdale, Hailiang, Vanke, and Xincheng in the vicinity, second-hand houses have to be sold at a reduced price, and they have all eaten the dividends of Xi'an's housing prices rising for five years, and they have generally doubled, so they must lose their illusions and embrace reality!
Business logic
Among the groups that are most often mentioned the word good, most of them are people who buy houses, which are off-plan houses, and they are not only looking forward to rising house prices, but also worried about slow cashing, so the houses they buy, but where there are sporadic changes, they will be concerned about the good.
Common ones such as school listings, shopping malls opening, subway openings, and park settlements, uncommon ones such as changing trash cans, planting a few rows of trees, opening KFC, and the more remote areas, everyone is more interested in the first KFC, the first China Resources Vanguard, and the first Xiaoliu soup dumplings.
On the contrary, I live in the main city, supermarkets and restaurants are drizzle, not to a blockbuster school, 100 acres of parks, and the surrounding owners do not blink.
Among these packages, the commercial confusion is the strongest!
For business, whether it is a small shop or a big store, the essence is to operate and stimulate consumption, there are so many commercial centers in Xi'an, so many new districts, and the most core is still along Metro Line 2.
Needless to say, the key is that along the central axis, there are really many people, taking the subway passenger flow as an example, Xi'an Metro recently has 4.86 million passengers.
Among them, 784,000 for Line 1, 1.211 million for Line 2, 788,000 for Line 3, 711,000 for Line 4, 429,000 for Line 5, and 658,000 for Line 6.
The subway passenger flow is almost a large-scale commercial distribution map of Xi'an, and the so-called subway rings a golden tael, which refers to the earning ability of doing business, rather than the increase in surrounding housing prices.
Many businesses in Xi'an are also distributed around the above six lines, taking the most popular Line 2 as an example, from north to south, there are Cityport, Joy City, Saigao Block, Shenglong Plaza, Impression City, Jing'an Outlet, Bell Tower Kaiyuan, SKP, Heshenghui, China Trade Plaza, Xiaozhai SEG, Vientiane City, etc.
But the house price has little to do with it, the more typical Longhu scenery in the north of the city, the south of the city Huarun Yue Mansion, close to the business is a plus, the main thing is that the product is good, it is the head community of the respective region, whether there is business or not, and it does not directly affect the corresponding house price.
A more direct case, the China Trade Plaza in Nanshaomen, with sales of nearly 1.1 billion in 23 years, corresponds to the surrounding houses, either old family homes or tube building apartments, and there is no housing price at all.
Similar cases, as well as the old city root in the west of the city, Fenghe Road Wanda, Vientiane City, Shenglong Plaza in the north of the city, and Impression City, are all typical commercial high-quality, houses stretched, and housing prices cannot be seen.
IKEA gathering is a blockbuster business, in the same way, the real money of investors comes in, making money is the core, and the surrounding housing prices are what I do.
After understanding the current situation in Xi'an, the good news of the owners of Gemdale, Sunac and Vanke in the vicinity of Kindale, Sunac and Vanke will only be more shopping malls at the doorstep and more choices when going out.
IKEA Gathering
On the one hand, IKEA itself has its own traffic, and the Sanqiao store is not too good in location, it has been open for many years, and it is still full on weekends, and the experiential home furnishing store is indeed unique in Xi'an.
The IKEA of the Wild Goose Pagoda is the second, and it is also an upgrade investment, which has been brewing for a long time, from the official announcement of the signing of the contract in 16 years, and then many years of archaeology, and then to the opening, eight years, and the media has reported round after round, which has whetted everyone's appetite.
During this period, along the western avenue has become a high-tech gathering area, Yannan Park is open, Yanta two small, two middle school built, in addition to the subway, the city people recognize the supporting facilities, there is a lack of a large business, this is a realistic demand.
As for the format itself, the investment stores are also rich enough, such as IKEA Livable, Hema Fresh, Decathlon, Uniqlo, Yuanjiacun, Xiaomi Home, etc., all of which are fully equipped.
In addition, coffee, children's, bookstores, catering, digital, men's and women's clothing, etc., are readily available, and there are many Xi'an first stores, on the opening day, 22 first stores in Northwest China, 20 first stores in Xi'an, more than 50 regional first stores and more than 160 brand flagship stores.
After SEG, such a complete range of categories and first stores, Internet celebrities and various brands gathered, which is rare in Xi'an, and IKEA is also right for the name of Huiju.
This is the success of IKEA as a business itself, whether it is in Shanghai, Beijing, Guangzhou, Chengdu, Tianjin, Xi'an, IKEA has a strong attraction in the cities where it is located.
Similar to supermarkets such as Sam's Club and Metro, IKEA's size, format and brand are also very recognizable among many shopping malls in Xi'an.
Of course, judging from the opening of the day, I am still a little anxious, the decoration has just ended, there is still a taste, and it can also be seen that the degree of competition in Xi'an is also visible.
The business of Xi'an is just like the residential area of Xi'an, the amount is large but the boutique is not much, except for the central axis along the population, there is no subway or non-central axis area, and the commercial brilliance makes people remember, not much.
The most mentioned is the old town root Gpark in the west of the city, located in the high-density urban area of Xi'an, Daxing New District, resettlement housing, affordable housing, commercial housing, small property rights, unique in terms of population density, and the flow of people is guaranteed.
However, along a Daxing East Road, the old city roots, Longhu, Wanda, and Taiao Plaza are piled up, and the turnover is seen every year, which is characterized by a large flow of people, but the income is not high, which is related to the consumption power of the surrounding people.
From this point of view, the IKEA gathering in the old town root and the western avenue is still very similar, and while eating the traffic dividend, it is necessary to rely heavily on the format of the mall and the investment team.
House prices rise and fall
Xi'an Avenue is also a dense residential area in the south of the city, most of the residences along the line were born in the urban reform of Xifeng Road and Ducheng, and they are mainly high-rise, commercial housing + resettlement housing is mixed, in front of Yannan Park, the acceptance and surrounding appearance are not good.
After the completion of Yannan Park, Yanta No. 7 Primary School and No. 4 Middle School have opened one after another, Red Star Macalline has opened, and the living facilities are gradually complete.
For Western Avenue and Xifeng Road, the rise and fall of housing prices mainly depends on three points, the first is the time of purchase, as early as 17 years ago, Hailiang, Gemdale, and Vanke, Sunac, etc., in essence, are eating the rising dividends of housing prices in Xi'an in the past five years, generally doubled.
This kind of rise, is the whole Xi'an, as long as you buy early, there is no skill, the west of the city, the east of the city, Chanba, high-tech, Qujiang and so on, the current wave of owners into the second-hand housing replacement stage.
The second point is that it is close to Gaoxin, Xifeng Road is separated by Xi'an office gathering area, and the highest housing prices are along Jinye Road and Tangyan Road, running from Gaoxin, and this side of the wild goose tower is undoubtedly the best alternative.
In the past, at present, and for a long time in the future, there is only high-tech Jinye Road, and the demand for housing prices is strong.
It's just that this is limited, typical Dazhai Road, Science and Technology Road were all old roads, and they were all just needed communities, and they were all well-matched, and now they have also entered the downward channel of second-hand housing.
The third point is that the product is prominent, the western avenue is a high-density, high-rise area, mainly small houses, large houses and houses are very scarce.
For example, Gemdale Central Park has a large area, you can see the park, Sunac Xi'an Chenyuan Bungalow, the community environment is good, and it still retains its value at the moment.
Taking Sunac as an example, although the average price of high-rise buildings is 20,000+, the bungalows are still strong at 28,000+, with a total price of nearly 4.5 million.
For this kind of housing prices, the grasp is that the surrounding people want to live in the high-rise area of the mentality, once you figure it out, this budget directly to high-tech, Qujiang, aerospace and other better areas, even if you live in the high-rise, it is also a qualitative improvement.
In terms of supporting, the schools, subway planning, and business along the line are complete, and the life is convenient, but it is not directly related to the rise in housing prices itself, and it is more like not enough to give it before, and now it is making up for the defects.
In terms of supply, which is the most critical to the rise and fall of housing prices, there is no shortage of houses around IKEA Huiju, in addition to the existing second-hand houses such as Gemdale, Hailiang, Vanke, and Sunac.
Along the Western Avenue, Taifaxiang, Shaanxi Construction, COFCO, etc. have been selling new houses, all of which are large-scale and continue to be supplied, and the house price is stuck at 20,000+, which is almost the same as the surrounding second-hand houses.
(Source: Four Seas for Home)
In terms of land supply, there is no ambiguity, the thousands of acres of land in Ducheng, the east side of Yannan Park, are all densely packed with residences, and many of the plot ratios are above 3, which is destined to be a high-rise rigid demand.
Finally, the IKEA gathering opened, Yannan Park opened, such a good signboard, you can't sell more land, sell more houses, these are all marketing props.
In this situation, driven by the surrounding housing prices, in addition to selling new houses and developers telling their own stories, second-hand houses are more about shopping prices, the best of the best, the more rigid the area, the more naked this competition is!
So, don't look at the IKEA gathering is very hot, the opening is crowded, but the surrounding housing prices really can't be driven......
At present, Xi'an is in the downward market, not to mention the price increase, the only way to stabilize the price is the school district housing, commerce, subway, and parks are never just needed, they are everywhere!