Tesla, a car company, can be said to be "thunderous" in the field of new energy, and its every move can undoubtedly cause a lot of shocks in the market. And yesterday, the news of "Tesla's price reduction in China" rushed to the hot search again. According to Tesla's official website in China, the Model 3, Model Y, Model S, and Model X models were officially sold at reduced prices, of which the Model 3 was reduced to 231,900 yuan, and the Model Y was reduced to 290,900 yuan, and the four models were all reduced by 14,000 yuan.
You must know that it was only 20 days ago that Tesla raised the price of its models, and this action at that time forced many consumers to place orders quickly, after all, it costs more money to buy late. But what I didn't expect was that it "changed" so quickly, although this time the price was reduced worldwide, but this wave can be regarded as a victory for the waiting party.
However, the reason why Tesla "repeatedly jumped" is actually inseparable from its own poor sales. According to the data, Tesla's deliveries in the first quarter were 38.6810 vehicles, a year-on-year decrease of 8.53% compared with the delivery of 422875 vehicles in the first quarter of last year, and a decrease of 20.2% compared with the fourth quarter of last year. It is worth noting that this is the first time that Tesla has dropped below 400,000 deliveries since the third quarter of 2022, and its sales pressure can be described as very high.
Affected by performance, Tesla announced a 10% layoff on April 15, Musk announced the news in internal emails and social platforms, and called it "a decision that I hate but must make". It is understood that the layoffs are far more intense and rapid than imagined, especially in the Chinese market, where Tesla's layoffs are far more than 10%, and some departments are even as high as 50%.
I have to admit that Tesla's declining sales and global layoffs also reflect the fierce competition in the electric vehicle market. If it was a few years ago, I think no car company would dare to face up to Tesla, after all, before 2022, Tesla will maintain a leading position in the electric vehicle market, as long as Tesla cuts prices, other new energy car companies will inevitably be whipped. Especially after Tesla's domestic production, the emergence of this disruptor has also accelerated the development of new energy vehicles.
However, Tesla, which was still dominant at the time, is now weakening its influence in the electric vehicle market, and although it is not enough to say that Tesla is not good, it is an indisputable fact that its competitive pressure has increased. Looking at the domestic electric vehicle market, there have been too many excellent competing products in the past two years, such as the intelligence that Tesla was proud of, and under the confrontation of car companies such as Wenjie and Xiaopeng, it is not so far away.
It is worth noting that the launch of Xiaomi SU7 at the end of March has given the rim a heavy blow. The starting price of 215,900 is undoubtedly very cost-effective, not to mention the Porsche-like design, as well as the strength, performance, acceleration, and endurance performance are excellent, which also makes Tesla, which has not been updated for several years, appear to be more "collapsed", in this context, Tesla also has to boost sales by cutting prices.
It's just that under the "price war" of the car rim one after another, consumers have gradually become accustomed to the rhythm of price reduction promotion. After all, as long as you pay attention to the automotive industry, you know that at present, the vast majority of car companies are cutting prices, volume prices, volume configuration has become the consensus of car companies, and after each price reduction, there will still be lower prices, which also leads to most people still holding on to the currency. In addition, many people also think that Tesla has not dropped enough, after all, Tesla Model 3 has dropped to the lowest price of 229,900, and in the context of such an involution in the car market, slogans such as "electricity is lower than oil" and "oil and electricity are the same price" have come and gone, but Tesla has not dropped as much as before, and this sincerity remains to be discussed.
Write at the end
All in all, Tesla is under a lot of pressure, although it is still one of the best choices for consumers to buy new energy vehicles, but with the emergence of other more competitive products, everyone's choice has undoubtedly become more, and whether Tesla's price reduction can bring a good market response, in fact, is still unknown.
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