"Chinese crown pearls × traditional Chinese colors" A touch of national color reflects all things in the mountains and rivers, and the beauty of the years is hidden. Chinese traditional color, looking for the wisdom of oriental life, carrying the national aesthetic gene Chinese crown pearl, is the broad stage of the national color, condensing the expression of great beauty, Chinese crown pearl to Shaohua rock slab as the carrier, tracing the origin of the national color culture, collecting the beauty of the years, committed to the saint to continue the stunning color, for the life of a new look.
On April 19th, the "National Color Mountains and Rivers Crowned with Pearls - Chinese Traditional Color Promotion Plan Launch and "Guanzhu Shaohua" Rock Slab New Product National Premiere" activity was held in Foshan Tanzhou Ceramics Exhibition. Yao Zhifei, Deputy General Manager of People's Daily Culture Media Co., Ltd., Li Shan, Secretary-General of People's Daily China Brand Development Research Institute, Ye Delin, Chairman and President of New Pearl Group, and executives of various departments of the Group, Chinese color expert, color aesthetic consultant of Guanzhu Tile, Guo Hao, a tribute to the beauty of Guanzhu Ceramic Tiles, the founder of Moganshan Classroom Resort Hotel and a close friend of Guanzhu Tile Damei Design, as well as representatives of core dealers of Guanzhu tiles from all over the country. Partners and a number of media representatives attended the press conference to witness the launch of the "Chinese Traditional Color Promotion Plan" and the national color of Guanzhu Shaohua rock slab's new products.
National color slab aesthetic show
See the world through the crown beads
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With the design concept of "seeing the world through the crown pearl", the crown pearl Shaohua at the press conference was beautifully painted, depicting the magnificent world of "national mountains and rivers crowned with pearls", and interpreting the beauty of the national color with ancient music and national style dance show. The audience at the scene wandered among them, felt the splendid mountains and rivers, and lingered in the great beauty.
Talk about traditional Chinese colors
Share the beauty of life
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Rooted in the national color culture, facing the new needs of life and the new trend of fashion, the national color rock slab of Guanzhu and the beautiful life are all in time. Launching the Chinese traditional color promotion plan is not only an innovative practice of integrating culture and domestic brands, but also a positive action for home furnishing companies to actively respond to changes in market and consumer demand.
——Yao Zhifei, deputy general manager of People's Daily Culture Media Co., Ltd
Mr. Yao said in his opening speech that with the rise of Chinese traditional culture and the return of cultural confidence, young consumer groups with a more international perspective have gradually stepped onto the mainstream consumption stage. Regarding the action of Guanzhu tile to launch the Chinese traditional color promotion plan, Mr. Yao also spoke highly of it, believing that this is not only an innovative practice of the integration of traditional culture and domestic brands, but also a positive action for home furnishing companies to actively respond to changes in market and consumer demand.
Based on the needs of users, with each piece of crown bead tile as the carrier, we will make valuable innovative practices in the inheritance and promotion of Chinese culture.
——New Pearl Group
Deng Yong, vice president and general manager of the marketing management center
"New quality productivity" is the hotspot with the highest degree of discussion during the two sessions. Mr. Deng said that Guanzhu Ceramic Tiles has been forging ahead for 30 years, standing on a new journey of high-quality transformation and development, keeping up with the pace of the group, based on user needs, insisting on doing a good job in each Guanzhu tile with high quality and high standards, and making valuable innovative practices in the promotion of Chinese cultural heritage. Taking the color of the United States, building a world and making the homes of Chinese better - this is the original intention of the development of "Guanzhu Shaohua", and it is also another practice of the ideal of "building a beautiful home in China".
The national color aesthetic system of Guanzhu is the national color strategy of architectural ceramics that occupies a high position in CMF.
——Chinese color expert, color aesthetic consultant of Guanzhu tile
Guanzhu tile is beautiful and Chinese tribute to Guo Hao
With the insistence of "looking for the lost traditional Chinese color", Mr. Guo Hao has always been seeking to trace the source of the national color, and is committed to making the orthodox national color in the application to promote and inherit. This time, he joined hands with Guanzhu Tiles and came with mission and expectation.
In his keynote speech on "Oriental National Colors, Aesthetic Pearl", he said that traditional Chinese colors are contained in the national colors, mountains and rivers, poetry and Chinese culture, and should be learned, inherited and promoted with the attitude of reviving Chinese culture and inheriting culture. And the best way to pass it on is to "use". Guanzhu Shaohua rock slab carries the mission of promoting the national color, and can become a good "application demonstration of the national color", so that the national color can enter thousands of households, and let life inject the advanced aesthetics of the national color. At the same time, it will also work with Guanzhu to create the national color aesthetic system, a national color strategy of architectural ceramics that occupies a high position in CMF (color, material and process system, simply put, the surface expression of the product), and is committed to injecting new strength into the inheritance of traditional Chinese colors, so that the national color Huacai will fully bloom in the field of architecture and human settlements!
Mr. Guo Hao's sharing gave the audience a new understanding of Chinese traditional colors and their promotion value, and also expressed a high degree of recognition of the mission and cultural thickness of Guanzhu Shaohua rock slab!
Guanzhu Shaohua uses the national color, makes the national color alive, and truly achieves "the national color of the mountains and rivers crowned with pearls"!
——Pan Han, general manager of Guanzhu tile brand
Pan Han, general manager of Guanzhu ceramic tile brand, said in the introduction of the new product of Guanzhu Shaohua rock slab that Guanzhu brand is committed to inheriting the beauty of Chinese culture and endorsing China's ceramic tiles. In 2024, the new crown pearl Shaohua rock slab of the "Hua" series captures the traces of the motherland's mountains and rivers, draws design inspiration from traditional Chinese colors, and uses modern vision and advanced digital three-dimensional carving technology to restore the aesthetics and texture treasured in the streamer years in high definition, so that every world can tell the story of Shaohua. In the future, a variety of products of Guanzhu tiles will be traced back to the national culture by Mr. Guo Hao, and behind each national color rock slab is a poem and a story. In this process, the national color is used, so that the national color is alive, and the "national color mountains and rivers are crowned with pearls"!
At the same time, the theme TVC of Guanzhu Shaohua rock slab was shocking and debuting on the spot. Guanzhu Shaohua rock slab, with the concept of "building a world and hiding the beauty of the years", traces the source of traditional Chinese colors, collects the colorful colors of the oriental country, outlines the charm and beauty of the home, traces the true nature of the vein, integrates the natural light texture, returns to the original and simple beauty, and creates just the right square specification of 1200×1200mm with the traditional Chinese philosophy of "the sky is round and the place is round", so that the space extends the diversified paving posture and the awe-inspiring atmosphere of the beautiful house.
The application of Guanzhu Shaohua rock slab highlights the visual focus well in color.
——Founder of Moganshan Classroom Resort
Guanzhu Damei design friend Yu Li
As soon as Guanzhu Shaohua rock slab was launched on the market, it was widely favored by high-end projects. At the event site, Mr. Yu Li brought the first commercial application case sharing of Guanzhu Shaohua rock slab - Moganshan Classroom Resort Hotel. The hotel is a popular Internet celebrity homestay in Moganshan District, selected as one of the top 20 homestay brands in China from 2018 to 2022, and was awarded the best homestay in Moganshan in China in 2022. Teacher Yu Li said that in cooperation with Guanzhu, the Guanzhu Shaohua series of rock slabs were used to highlight the visual focus in color, which was the hope of the project space. In the mutual achievement of this project, it can add national aesthetic feelings to more consumers.
According to the latest homestay industry report, the global homestay market continues to expand. As a new type of sojourn, high-end B&Bs with "material" scene design, "style" appearance aesthetics, and "eye-catching" brand aesthetics are deeply loved and concerned by Generation Z and professional designers, and often spark discussions on social platforms and gain considerable traffic. This time, Guanzhu Ceramic Tiles joined hands with Mr. Yu Li to create a "beautiful homestay" with Guanzhu Shaohua, which not only injects cultural connotation and national beauty into high-end homestays, but also helps to enhance the brand image of Guanzhu and strengthen high-end cognition.
Let the charm of the national color bloom in an all-round way, and let the inheritance of culture burst into vitality. Finally, the "Chinese traditional color promotion plan" was officially launched! The plan will be jointly initiated by Guanzhu Tiles, People's Daily Cultural and Creative Works, and Guo Hao, covering the promotion of product color aesthetics, design art city tour, home color matching guide, and national color fashion IP.
Great beauty builds a home, China's crown pearl. From the ingenuity spirit of "every piece, is beautiful", to the beauty of "great beauty to build a home, Chinese crown pearls", Guanzhu ceramic tiles have always adhered to the position of Chinese culture, and constantly innovated the expression of beauty, from Huamai rock slab, Huazhen rock slab to this crown pearl Shaohua rock slab, with the continuous upgrading of the beauty of Chinese tiles, build a beautiful home, promote Chinese beauty to become the world's beauty, and empathy, resonance, resonance and resonance with global consumers.
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