Before the emergence of the famous Northern Silk Road, there was a Southwest Silk Road that started from Chengdu and went southwest through Myanmar to ancient India, that is, the "Southern Silk Road".
The story of this Southern Silk Road was drawn by illustrator Wu Jingchuang into the children's picture book "Silk Road". From April 20th to April 22nd, 2024, Xinhua Winshare and Guangxi Normal University Press Magic Elephant Children's Bookstore will carry out a number of launch activities, including the launch of the new book "Silk Road" and the author meeting on April 20 at Winshare Parent-Child Bookstore (Renhe Store), on April 21 at Xinhua Winshare Southwest Book City, and on April 22 at Chengdu Tianli School Pidu Campus. Wu Jing, the author of the book, will be invited to attend the launch event, who will share and interact with the audience and the media, deeply explore the characteristics of the content of the picture book, and share the unique creative concept and the meaning of the work.
It is based on cultural relics and historical materials
A set of popular science picture books that are both humanistic and scientific
"Silk Road" is a popular science traditional culture picture book, telling the story of a Shu expedition team with a treasure woven with silk, starting from the Sichuan Basin, all the way over the mountains and mountains, flowing across the river, with bravery and wisdom, finally arrived in the legendary ancient India, spreading Chinese silk to more distant places.
"I once read a story of 'The Wild of Ousi' from the "Classic of Mountains and Seas", combined with the records of the ancestors, so I thought of using a little girl as the protagonist to create a picture book about the origin of ancient Shu silk and the poisonous path of Shu. Wu Jing said that in order to complete her creation, she visited the Chengdu Museum, the Sichuan Museum and the Sanxingdui Museum many times to obtain information materials, and many of the picture scenes and utensils in the picture book are inspired by national treasures and world-class cultural relics.
For example, the picture of "picking mulberry" comes from the bronze kettle of the Warring States period of picking mulberry and feasting, the "weaving silk" comes from the Shu brocade loom model unearthed from the Han tomb of Laoguanshan in Chengdu, and the "exotic bazaar" comes from the relief of the ruins of Persepolis in Iran. In addition, Wu Jing consulted the pictures and videos of ancient India and ancient Persia, and changed them while drawing, "The costumes and image settings of the Shu people have been changed five times, and the characters of ancient India have also been changed three or four times." ”
In the process of creation, Wu Jing drove to many places along the Shu Body Poison Road several times, and the steep geographical environment in southwest Sichuan made her feel deeply: "The Shu Road is difficult, how did the ancient Shu people cross the mountains and mountains, cross the big rivers, and open up this trade road that has passed through thousands of years?"
Wu Jing borrowed the colors and painting styles of Dunhuang murals to fully demonstrate the customs, markets, trade, landforms, transportation, and cultural products along the "Southwest Silk Road". There are also many hidden cultural and museum knowledge in the book, which are expected to be discovered by children in pictures. In the process of learning about history and the Silk Road, which we Chinese are proud of, children can broaden their horizons, increase their knowledge reserves, and stimulate their desire to explore the unknown.
Use picture books to convey the historical perception of China and the world
Xinhua Winshare joint online and offline promotion
During the event, 164 stores of Xinhua Winshare in the province promoted and sold the picture book "Silk Road" at the "Member Preferential" booth, integrated it into the "Winshare Sister Storytelling" store activity, and displayed and recommended it at the cash register. Campus lectures will also be promoted, and Pidu Tianli School and Luhu Primary School will be linked to carry out lectures and promote new books for students. In the marketing season of "423 World Book Day", arrange the picture book "Silk Road" to be killed. In addition, the parent-child exchange group of Xinhua Winshare Bookstore Xiaohongshu account, Xinhua Winshare Children's Bookstore Xiaohongshu account and Winshare Bookstore in the province guided readers to actively participate in picture book activities, and distributed and promoted through more than 2,300 reading promoters.
In addition, Xinhua Winshare Cloud Store will invite the editor-in-chief of Magic Elephant and the anchor of the store to jointly carry out the live broadcast of "Magic Elephant Excellent Book Special", intuitively share the highlights of the book content through online media, and issue limited-time coupon promotions.