"If you can't build an airplane, it won't affect you to fly in the slightest!" is an industry insider's description of the relationship between AI and professional audiovisual at the IFC2024 exhibition. In his view, AI is an inevitable part of the future of the professional audiovisual industry, and it is also the "seawater" where the big fish of professional audiovisual lives!
In fact, there is hardly a company at IFC2024 exhibition that does not mention AI. The content of AI has at least doubled in IFC2024 exhibition. Embracing AI has become the industry's biggest consensus, the most basic innovation, and the most active frontier.
AI has penetrated into the pro-AV industry
"Our camera will actively capture faces and speakers during the meeting!" is the introduction of a sales representative on the smart meeting product. In his view, AI's management and control of scene behavior, equipment, personnel recognition, and intelligent processing of voice and text are the "core technologies" of today's smart office.
ON IFC2024, THE NEW GENERATION OF ECIS PROGRAMMABLE DISTRIBUTED COLLABORATION MANAGEMENT SYSTEM QUICKLY DISPLAYED BY CREATOR ALSO HAS AI VOICE CONTROL SYSTEM, AI DIGITAL FUSION MANAGEMENT AND CONTROL AND OTHER REQUIRED FUNCTIONS. In the command center resource pool, AI plays a wide range of roles from audiovisual content processing, to content management, to automated early warning, etc. It is an inevitable trend for the intelligent command center to introduce industry AI models to upgrade the application of visual data.
"Where there is computing, communication, management or data, there will be AI"! Industry insiders pointed out that the penetration of AI technology in the professional audio-visual field is "seamless" - even the simplest LED display can also be optimized through AI technology to match the signal resolution and display resolution!
AI is the "big environment" for professional AV scenes
Regarding the relationship between AI and professional audiovisual, industry insiders pointed out that "in addition to the application of specific products, more importantly, AI has driven the potential expansion of the professional audiovisual industry".
In his view, traditional professional AV products often "appear" in the data itself. This compromises the value of the data, which in turn compromises the value of the pro-AV equipment. In the future, AI technology will realize a broader mining of data value, regular reorganization, and structural reconstruction, which will inevitably drive the upgrading of data value, which will also bring about the value upgrade of professional audiovisual applications.
At the same time, AI generative applications are also becoming an important new type of content for large-screen audio-visual. For example, 3D digital human performances and XR virtual shooting are all applications that require the participation and drive of AI technology. Through AI upgrading, the threshold of these applications will be lowered, the quality will be upgraded, and the penetration and sinking force will be deepened, which will naturally create a growth space for the professional audiovisual industry.
On the other hand, the more AI penetrates different aspects of life and production, the more people cannot do without professional audio-visual products, which are the "interactive medium". In other words, from a certain point of view, AI has increased the total amount of data, increased the structural value of data, and changed the threshold for data presentation and application. Therefore, the penetration rate and total amount of AI are almost the total "potential" of the professional AV industry in the future.
From the perspective of the application scenarios and general environment of the professional audiovisual industry, AI is an accelerator of digitalization and informatization, as well as an accelerator for the development of professional audiovisual products - "our professional audiovisual industry, plugging in the wings of AI (on the one hand, AI empowers the upgrading of professional audiovisual products, on the other hand, AI brings more application space to professional audio-visual) will inevitably fly further"!
With the application of AI and the grasp of AI, professional audio-visual has entered the competitive cycle of software technology and ecology
Professional audio-visual technology must be applied to AI, especially in scenarios such as smart office and smart education, and the value of AI is huge. At the same time, the professional audiovisual industry needs to seize the application opportunities created by AI in the process of digital upgrading and transformation of traditional industries. That is, the impact of AI on professional AV has an "internal and external duality".
From an internal point of view, it is an inevitable demand for large-scale professional audio-visual enterprises to develop AI audio-visual processing and application technology, as well as the development of AI chips and algorithms, and to establish a large-scale model service system for the AI industry. This increases the scope of expertise of industry companies and pushes up the boundaries of applied product development. From an external point of view, it is an inevitable competitive demand for professional audio-visual products to adapt to the widespread AI digital environment scenarios, and industry enterprises to have more AI-based ecological partners and application integration links.
It can be said that AI will change the "competition" clues of the professional audiovisual industry, and then generate new competitive logic. Therefore, this makes AI the most popular and consensus word at IFC2024 exhibition. Winning and embracing AI, the pro-AV industry is facing opportunities, and at the same time, it is also facing the challenges of new competition in the new era.